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锚定“好房子”建设方向 重庆龙湖以实践书写行业高质量答卷
Huan Qiu Wang· 2025-08-26 11:43
Core Insights - The article emphasizes the transformation of the real estate industry towards high-quality development, with a focus on the concept of "good housing" as a strategic shift from scale expansion to quality cultivation [1][3][10] - The collaboration between the China Real Estate Association, experts, and Dragon Lake Group aims to define and explore the standards and paths for "good housing" [1][3] Group 1: Industry Transformation - The "good housing" concept is defined by four key standards: safety, comfort, green, and intelligence, which serve as a framework for real estate companies [3][5] - The Secretary-General of the China Real Estate Association praised Dragon Lake's practices in "good housing" construction, suggesting that the industry should learn from their example [3][5] - Experts highlighted the need for a balanced approach in enhancing living comfort while efficiently utilizing land resources, indicating that Dragon Lake has a responsibility to lead the industry in this regard [3][5] Group 2: Product Innovation - Dragon Lake's projects, "Guancui" and "Yuhujing," have set benchmarks in Chongqing's market, achieving significant sales figures, with Yuhujing generating 620 million yuan in its first opening, setting a record for high-end projects in the region [6][8] - Approximately 60% of Yuhujing's sales came from repeat purchases or recommendations from existing owners, indicating strong brand loyalty and market acceptance [8] - The projects are recognized as national reference models for "good housing," showcasing their innovative approaches to urban living [6][10] Group 3: Urban Development - Dragon Lake's approach to "good housing" extends beyond individual projects, actively participating in urban living upgrades across over 100 cities in China [10] - The company integrates various functions such as real estate development, commercial investment, and property management to create a comprehensive ecosystem that enhances urban life [10] - The projects in Chongqing not only provide high-quality housing but also contribute to regional commercial vitality and lifestyle improvements, demonstrating a commitment to urban renewal [10]