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腾讯控股(0700.HK):4Q广告预期稳健增长 AI小程序加码布局
Ge Long Hui· 2026-01-21 20:36
Core Viewpoint - Tencent is expected to achieve a revenue growth of 13% year-on-year in Q4 2025, with adjusted net profit increasing by 16% to 643 billion [1] Group 1: Gaming Business - Tencent's gaming revenue is projected to grow by 16% year-on-year in Q4, with a sequential slowdown due to the longer deferral period of "Delta" and no new game launches in the domestic market [2] - "Counter-Strike: Future" has launched on both platforms, reaching over 10 million players shortly after its release, with expected first-year revenue between 35-70 billion [2] - Key upcoming projects for 2026 include "Rock Kingdom: World" in March and "Honor of Kings World" in spring, along with several other titles [2] Group 2: Financial Technology - Financial technology revenue is anticipated to grow by 9% year-on-year in Q4, primarily due to a slowdown in social retail growth [3] - AI mini-programs are expected to enhance e-commerce, transportation, and local life scenarios, with significant growth in token usage and paid penetration rates anticipated in 2026 [3] - In 2025, the monetization scale of AI application mini-programs increased by 108%, with eCPM rising by 75% [3] Group 3: Advertising Revenue - Advertising revenue is expected to grow by 20% year-on-year in Q4, driven by increased budgets from long-tail advertisers and efficiency improvements from AI [4] - WeChat is gradually evolving towards a shelf-like e-commerce model, introducing social relationship-based product recommendations and exploring differentiated social e-commerce features [4] - In 2025, the GPM of WeChat mini-stores increased to 1.5 times compared to 2024, with a 70% year-on-year growth in the average number of active merchants [4] Group 4: Profit Forecast and Valuation - Revenue forecasts for Tencent have been adjusted downwards by 0.5% to 0.8% for 2025-2027, primarily due to changes in gaming revenue deferral predictions [5] - Adjusted net profit forecasts have been revised down by 0.9% to 0.5% to 263.1 billion, 299.4 billion, and 342.5 billion respectively, mainly due to increased AI investment costs [5] - The target price for Tencent is set at 792 HKD, corresponding to a 21.6 times PE valuation for 2026 [5]