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去年微信生态短剧主体增长超31%,漫剧上架增长3380%
Xin Jing Bao· 2026-01-15 08:13
Group 1 - The core viewpoint of the article highlights Tencent's announcement regarding the growth of the WeChat ecosystem, particularly in short dramas, with a significant increase in both the number of productions and revenue generation [1] - In 2025, the number of short dramas in the WeChat ecosystem grew by over 31%, with more than 90 companies generating revenues exceeding 10 million [1] - The number of live-action short dramas reached nearly 300,000, while the number of animated dramas saw a staggering growth of 3380% [1] Group 2 - Tencent plans to further enhance the native short drama capabilities, user viewing experience, and platform recommendation efficiency for video accounts in 2026 [1] - The company will also upgrade its incentive policies, offering up to 135% revenue incentives for hit dramas [1]