Group 1 - The 2025 Beijing International Cultural Tourism Consumption Expo is held from June 20 to 22 at the Beijing Exhibition Center, showcasing various cultural brands and innovations [1][3][5] - Huayuan Group launched a new cultural brand "Far Away Gift" at the expo, marking its first appearance in the cultural sector after merging with Huafang Investment, emphasizing resource integration and cultural empowerment [1] - Guang'an Group presented its digital technology brand "Digital Mountains and Rivers" and cultural research brand "Guang'an Knowledge and Action," focusing on the integration of technology and culture to enhance heritage protection and visitor experiences [3] Group 2 - Ruifuxiang, a century-old Chinese time-honored brand, showcased its craftsmanship and innovation at the expo, featuring handmade cultural products that blend traditional techniques with modern aesthetics [5] - The exhibition included items such as handmade button brooches and silk hairpins, highlighting the essence of intangible cultural heritage and attracting significant attention from attendees [5]