Core Viewpoint - The first "927 Chinese Native Chicken Festival" was launched by five leading poultry companies, aiming to promote Chinese native chicken as a cultural and culinary symbol, enhancing its market presence and consumer recognition [1][42]. Group 1: Event Overview - The event took place at the foot of the Great Wall in Beijing, featuring a unique "Chinese Native Chicken Great Wall Night Feast" that combined seasonal aesthetics with national banquet skills [2][39]. - The theme of the festival is "Cultural Empowerment of Industry," showcasing the evolution of Chinese native chicken from a mere ingredient to a cultural symbol [1][42]. Group 2: Culinary Highlights - Renowned chef Lin Shuwei designed a menu inspired by the 24 solar terms, featuring 24 chicken dishes that reflect seasonal flavors, using high-quality chicken breeds supplied by the participating companies [9][24]. - Each dish corresponds to a specific solar term, emphasizing the traditional Chinese wisdom of eating according to the seasons [24][40]. Group 3: Cultural Significance - The event included traditional cultural performances and rituals, enhancing the immersive experience for attendees, such as the lighting of lanterns and a "chicken dance" performance [32][35]. - The festival aims to elevate the status of Chinese native chicken from a food item to a cultural symbol, thereby increasing brand value and consumer acceptance [47][50]. Group 4: Industry Development - A forum on high-quality development of the Chinese native chicken industry addressed key challenges such as lack of branding and standards, proposing collaborative solutions among the leading companies [40][45]. - The release of the "Action Plan for High-Quality Development of the Chinese Native Chicken Industry" outlines goals for establishing standards, enhancing value, and promoting brand development [45][50]. Group 5: Economic Impact - The initiative is expected to positively impact rural revitalization by linking the chicken industry to the livelihoods of millions of farmers, fostering growth in breeding, processing, and logistics sectors [48][50].

Group 1 - The 2025 Beijing International Cultural Tourism Consumption Expo is held from June 20 to 22 at the Beijing Exhibition Center, showcasing various cultural brands and innovations [1][3][5] - Huayuan Group launched a new cultural brand "Far Away Gift" at the expo, marking its first appearance in the cultural sector after merging with Huafang Investment, emphasizing resource integration and cultural empowerment [1] - Guang'an Group presented its digital technology brand "Digital Mountains and Rivers" and cultural research brand "Guang'an Knowledge and Action," focusing on the integration of technology and culture to enhance heritage protection and visitor experiences [3] Group 2 - Ruifuxiang, a century-old Chinese time-honored brand, showcased its craftsmanship and innovation at the expo, featuring handmade cultural products that blend traditional techniques with modern aesthetics [5] - The exhibition included items such as handmade button brooches and silk hairpins, highlighting the essence of intangible cultural heritage and attracting significant attention from attendees [5]

Group 1 - The "Dunhuang Gold" brand, rooted in Dunhuang culture, has achieved significant recognition by winning the Excellence Award at the 22nd National Museum's Top Ten Exhibition Recommendations, marking a major breakthrough in the cultural empowerment of the gold industry [1][6]. - The "What is Dunhuang - Dunhuang Art Exhibition" will be held from September 20, 2024, to January 3, 2025, at the China Art Palace, showcasing the pinnacle achievements of Dunhuang culture across various dimensions [3][5]. - The exhibition is expected to attract over 300,000 visitors within 106 days, hosting more than 200 cultural activities and achieving media exposure exceeding 200 million [3][5]. Group 2 - "Dunhuang Gold" actively promotes the modern expression and market integration of Dunhuang culture through various initiatives, including ticket and cultural product sales, and collaborations with leading companies in multiple industries [5][6]. - The brand emphasizes the transformation of gold from a mere financial asset to a cultural value carrier, connecting contemporary emotions and conveying Chinese aesthetics [5][6]. - "Dunhuang Gold" has consistently engaged in cultural actions, including the launch of the "Golden Color Encounter, Protect Dunhuang" public welfare initiative, showcasing its commitment to cultural heritage protection [7][11]. Group 3 - The brand has gained recognition at the Beijing International Coin Expo, winning the "Top Ten" award for its original cultural design and artistic value [7][9]. - "Dunhuang Gold" participated in the 35th Shanghai Tourism Festival, enhancing public visibility and affinity for Dunhuang culture through a flower float and exhibitions across multiple districts [9][11]. - The "Dunhuang Gold - Mogao Caves Exhibition Space" serves as a cultural and commercial fusion area, where visitors can purchase gold products that embody cultural significance [12][14].