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多元布局寻求破局之道
Jing Ji Ri Bao· 2025-05-24 22:06
Core Insights - The adjustment of China-US tariff policies has created a critical 90-day window for foreign trade enterprises, prompting them to diversify their operations, shift towards domestic sales, and innovate technologically to adapt to the changing environment [1][6]. Group 1: Order Recovery - Many foreign trade companies in Qingdao are experiencing a surge in orders as US clients return to China for production due to quality and technical capabilities that Southeast Asian factories cannot match. For instance, Qingdao Songshang Textile received a new order worth $600,000 shortly after the announcement of favorable trade negotiations [1][2]. - Qingdao Sanbaisuo Health Technology has also seen a revival in order flow, with new contracts exceeding 1 million yuan as clients resume shipments that were previously delayed due to tariff fluctuations [2]. Group 2: Market Expansion - Companies are increasingly adopting a "don't put all eggs in one basket" strategy, expanding into European and Southeast Asian markets while also developing high-quality products for domestic consumption. For example, Sanbaisuo is targeting the domestic education equipment market and has received orders for innovative products designed for schools [3]. - Qingdao Yingbeit Toys and Gifts has actively participated in international trade fairs to explore new markets, achieving an export volume of 95 million yuan in the first four months of the year, a 36% increase year-on-year [4]. Group 3: Technological Innovation - Qingdao Maijin Intelligent Technology is leveraging its proprietary technology to expand its product offerings globally, with over 300 patents and products sold in more than 60 countries. Their latest products are in high demand, indicating a robust order growth [5]. Group 4: Policy Support - The Qingdao government has implemented supportive policies to help foreign trade enterprises navigate the complexities of international trade, including personalized regulatory services and expedited customs processes. For instance, the export of textiles and garments from the Jimo district reached 3.32 billion yuan in the first four months, a 13.1% increase [7]. - Initiatives such as trade fairs and partnerships with local businesses are being organized to facilitate the transition of export products to domestic markets, enhancing the synergy between internal and external trade [8]. Group 5: Strategic Transformation - Qingdao's foreign trade enterprises are moving from a reliance on single markets to a global strategy, demonstrating adaptability in the face of trade challenges. This proactive approach is seen as a model for sustaining China's foreign trade amidst a complex international landscape [9].
内外兼修闯荡新蓝海 创新破壁“二次创业”——访三柏硕总经理文珂
Xin Hua Cai Jing· 2025-05-19 09:43
Core Insights - The company is experiencing a recovery in order flow, with recent adjustments in tariff policies leading to new orders exceeding 1 million yuan within two days [2] - The strategic shift towards overseas production and domestic market expansion reflects the resilience and transformation logic of Chinese manufacturing [2][3] Group 1: Strategic Adjustments - The company has established a factory in Vietnam to mitigate tariff risks, with plans for trial production by May 2025 [3] - The Vietnam factory will serve as a key point for expanding into the Southeast Asian market, creating a dual supply system with domestic bases [3] Group 2: Brand Localization - In 2020, the company acquired Skywalker Trampolines for $13 million, enhancing its brand presence in North America and shifting from an ODM/OEM model to localized brand operations [4] - This acquisition allows the company to reduce reliance on platforms like Amazon and focus on direct supply to major retailers such as Walmart and Costco [4] Group 3: Innovation and Market Focus - The company is targeting the domestic silver economy and educational equipment markets, launching new products like rehabilitation devices and smart desks [5][6] - Continuous investment in R&D, with at least 3% of revenue allocated annually, has led to 205 global patents and advancements in smart manufacturing [6] Group 4: Market Dynamics - The company is adapting to the uncertainties of the international trade environment by transitioning from passive order acceptance to actively exploring new growth avenues [7] - The focus on product innovation and brand development is aimed at enhancing profitability and market influence in response to tariff fluctuations [4][7]