Core Insights - The outdoor concert by singer Tang Yi in Xianning attracted over 80,000 attendees and garnered 20 million views on Douyin, effectively converting online attention into tangible consumer spending [1][3] Group 1: Economic Impact - The event directly generated 11 million yuan in consumer spending over two days, with live-streamed sales reaching 149.5 thousand yuan from approximately 25,000 orders [3] - Local products, including Huanghelou liquor and Qiloudong tea, sold out quickly during the live stream, indicating strong consumer demand for local health products [3][5] - The concert also boosted the hospitality sector, with over 500 hotel rooms sold and occupancy rates peaking at 90% [7] Group 2: Consumer Behavior - Online engagement was high, with comments from viewers expressing frustration over missing out on products, highlighting the competitive nature of the sales [5] - The event attracted tourists, such as a fan from Harbin who planned an extended stay in Xianning, showcasing the potential for tourism growth [5][7] - Local food and beverage sales saw significant increases, with some restaurants reporting a 5% to 8% rise in revenue, particularly in areas near the concert venue [7] Group 3: Marketing Strategy - The event was part of Xianning's "Gui Xiang Yuan Ni · Yue Jian Xianning" autumn tourism season, combining online influencers, public performances, and local product exhibitions to drive foot traffic and sales [7] - This approach successfully transformed online traffic into offline consumer engagement, providing a new model for promoting local tourism and specialty products [7]