【环球网科技综合报道】7月17日，快应用智慧服务生态大会在北京举行。会上，快应用智慧服务分会理事成员小米集团手机部副总裁金凡介绍，快应用凭 借轻量化、即点即用、跨端部署等优势，成为承载智慧服务的最佳载体。通过意图识别、A2A/MCP协议接入、卡片模板化上线等方式，大幅降低了服务触 达用户的门槛，实现全域高效部署。目前，快应用生态已覆盖超15亿设备，月活用户超8亿，展现出强大的规模效应和生态活力。 据介绍 ， 快应用由小米，vivo、OPPO等多家手机厂商于2018年基于硬件平台共同推出的新型应用生态。已成功覆盖九大主流设备类型及多个系统，是目前 已知唯一的"设备品类覆盖最广"且厂商标准统一的解决方案。实现多端覆盖与流转能力，支持手机、手表、Pad、车机、音箱等多种终端之间的无缝切换， 支持开发者实现了"一次开发、多平台部署"的高效模式。 目前，快应用智慧服务生态将全新升级为系统级智慧服务生态。其由AI OS与快应用融合构建，以系统级意图框架为核心，整合多模态AI能力，实现智慧感 知、理解与场景化服务分发。统一意图框架1.0标准，覆盖4大垂直领域、210个具体意图，涵盖生活服务、出行导航、影音娱乐等多个高频场景 ...

Core Insights - The article highlights the transformative impact of AI technology on mobile marketing, marking a significant shift towards efficiency, precision, and creativity in the industry [1] - The company, Wanka Yilian, aims to leverage its unique position in the smartphone ecosystem to achieve a revenue target of 10 billion RMB within five years through a dual strategy of embracing AI and expanding overseas [1][8] - The company has established itself as a leading service provider in mobile game distribution, holding core agency qualifications with major smartphone manufacturers, covering over 90% of the mobile market [2] Financial Performance - In 2024, Wanka Yilian reported a revenue of 2.627 billion RMB, representing a year-on-year growth of 25.2%, with an adjusted net profit of 33.609 million RMB, up 3.4% [4] - The company’s partnership with Apple and Huawei has been pivotal, with Apple Store becoming a core agency since 2023, contributing to the expansion of its business into overseas markets [4] Strategic Direction - Wanka Yilian has outlined a strategic plan focusing on "AI + Overseas Expansion" to drive rapid business growth, aiming for a compound annual growth rate of approximately 30% to reach 10 billion RMB in revenue by 2029 [8][10] - The company plans to maintain its leadership in traditional advertising while expanding its overseas business, which is expected to match domestic revenue levels in the future [10] AI Integration - The integration of AI technology is seen as a key driver for the company's future growth, with plans to enhance its digital marketing services through three core modules: advertising engine, creative engine, and intelligent service [13] - The company aims to evolve from a platform-based model to an intelligent ecosystem, emphasizing the importance of continuous investment in talent and technology [7][11] Market Positioning - Wanka Yilian is positioned to capitalize on the global market trends, breaking geographical boundaries and reducing reliance on a single market, thereby creating a more robust growth trajectory [14] - The company’s deep partnerships with major smartphone manufacturers enhance its ecological collaboration capabilities, facilitating its transition from a mobile marketing expert to an AI-driven global intelligent service provider [14]