Investment Rating - The industry investment rating is "Increase" [4][9] Core Insights - The daily consumption of Douyin's comic dramas has surpassed 20 million yuan, indicating a significant growth trend in the industry. The total daily consumption across major platforms like Douyin, Kuaishou, and Baidu has reached approximately 30 million yuan, approaching the consumption levels of live-action short dramas [6] - The report highlights the competitive landscape, with major platforms like Baidu and NetEase launching their own comic drama applications, intensifying competition in the market. Baidu's independent comic drama app "Youmanju" was launched on December 26, while NetEase's "Lingyang" announced a new comic drama mini-program on Kuaishou [6] - The report notes a substantial increase in female-oriented comic dramas, with 243 new titles added in December, marking a 183% month-on-month growth. However, the report also points out that there is still a lack of breakout hits in this category [6] Summary by Sections Industry Overview - The industry consists of 130 listed companies with a total market value of approximately 1716.49 billion yuan and a circulating market value of about 1590.11 billion yuan [2] Market Trends - The comic drama content type is expanding, with AI-driven productions gaining traction. The report anticipates that the consumption scale of comic dramas may catch up to or even exceed that of live-action short dramas [6] - The competition among platforms is expected to intensify, with various production companies rapidly acquiring IP resources and talent [6] Company Recommendations - The report recommends focusing on companies with strong comic IP reserves and strategic partnerships in comic drama production, such as Rongxin Culture and Zhongwen Online. It also suggests monitoring companies involved in IP sourcing and AI technology [6]

新浪科技讯 12月10日晚间消息，为鼓励优质、多元、健康的漫剧内容生产，快手面向漫剧机构制作方 和个人创作者发布最新激励政策。一方面，针对在快手平台及全网同期首发的优质剧集，机构制作方将 有机会获得最高4%的额外投流返点及2万元现金激励；另一方面，以个人身份在快手短剧经营者平台原 生账号上传新剧集，个人创作者就有机会获得最高1万元的现金激励。据悉，截至12月，快手漫剧单日 消耗已达700万，漫剧的分账规模也在快速提升，平台收入的99%将由合作方获得。 责任编辑：何俊熹 新浪科技讯 12月10日晚间消息，为鼓励优质、多元、健康的漫剧内容生产，快手面向漫剧机构制作方 和个人创作者发布最新激励政策。一方面，针对在快手平台及全网同期首发的优质剧集，机构制作方将 有机会获得最高4%的额外投流返点及2万元现金激励；另一方面，以个人身份在快手短剧经营者平台原 生账号上传新剧集，个人创作者就有机会获得最高1万元的现金激励。据悉，截至12月，快手漫剧单日 消耗已达700万，漫剧的分账规模也在快速提升，平台收入的99%将由合作方获得。 责任编辑：何俊熹 ...