Core Viewpoint - Major tech companies, including Xiaomi, are increasingly focusing on short dramas, with Xiaomi launching an app called "Weiguang Short Drama" that offers free, ad-free access to a large library of short dramas [2][9]. Group 1: App Features and Performance - The "Weiguang Short Drama" app promotes itself as providing "massive short dramas for free without ads" and emphasizes its quick installation with a size of only 23MB [2]. - As of October 16, the app has achieved 34,000 downloads [2][4]. Group 2: Company Background - Chengdu Share Information Communication Co., Ltd., the developer of the app, was established in April 2004 with a registered capital of 10 million yuan and operates in the broadcasting, television, film, and recording production industry [5]. - Chengdu Share is fully owned by Beijing Juai Liao Network Technology, which in turn is wholly owned by Xiaomi Technology, with Lei Jun holding 77.8% of Xiaomi's shares [5]. Group 3: Leadership and Historical Context - Wang Chuan, the legal representative of Chengdu Share, was one of Xiaomi's early partners and has played a significant role in the company's growth, including leading the development of Xiaomi's TV and box products [7][8]. - Since becoming the legal representative of Chengdu Share in July 2018, Wang has not exited the company and continues to serve as its executive director and general manager [8]. Group 4: Strategic Intent and Market Position - Chengdu Share registered the "Shengcang Film and Television" trademark in September 2021, indicating its entry into the film and television content industry, having previously developed a free short video app called "Kuaishipin" [9]. - Xiaomi's entry into the short drama market is seen as a strategy to enhance marketing and brand promotion, potentially leveraging short drama content to explore new commercialization paths for its internet business [9][10]. - The current market for short dramas features two main monetization models: paid and free. The free model has gained popularity, as evidenced by the success of competitors like Hongguo Short Drama, which reported 50 million daily active users and 150 million monthly active users as of March 2025 [10].