Core Viewpoint - The well-known sports brand Peak has been reported to implement salary reductions across the board, with claims of reductions reaching up to 50%, although the company has not publicly responded to the situation [1]. Group 1: Salary Adjustments - Peak held a meeting to address the salary reduction rumors, with the chairman stating that the claims of a company-wide salary cut are false [2]. - Salary adjustments primarily affect loss-making departments and high-salary positions, with reductions of about 50% for employees in loss-making sectors, while salaries below 3000 yuan are supplemented to that amount [2]. - The overall salary reduction across the company is less than 10%, and performance-related pay will still be retained [2]. Group 2: Financial Performance - Peak reported a cumulative loss of over 130 million yuan in the first seven months of the year, which is a key reason for the salary adjustments [2]. - Despite the salary adjustments, employees have indicated that there are no signs of cash flow issues within the company [3]. Group 3: Sales and Market Position - Peak's sales on a single e-commerce platform in the last 30 days were approximately 25 to 50 million yuan [3]. - The company aims for its overseas sales to exceed 10 billion yuan and domestic sales to reach 20 billion yuan as part of its ten-year plan [3]. - Peak has been active in sports marketing and philanthropy, sponsoring 11 national teams for the Paris Olympics and donating 100 million yuan to a charity organization [3].