Core Insights - Dingtalk Buy菜 is focusing on the trend of fresh ingredients by deeply exploring the meat segment and implementing full-chain control from source to table, aiming to upgrade food materials [1][4] - The company launched the "跑山牛" series, featuring two nationally recognized beef breeds, to enhance freshness and taste through rapid delivery [1][3] - The demand for high-quality fresh beef is increasing, with significant growth in sales for the new product line, indicating strong market potential [1][2] Market Performance - Since 2020, China's beef consumption has increased for four consecutive years, reaching 10.7 million tons in 2024, a 4.1% year-on-year growth [2] - The market size for fresh beef in China grew from 464.04 billion yuan to 630.48 billion yuan from 2019 to 2023, with a compound annual growth rate of approximately 8% [2] - Dingtalk Buy菜's platform data shows a 12.2 percentage point increase in the GMV of domestic fresh beef in East China, reaching around 40% [2] Product Development - The "跑山牛" series includes two premium beef breeds, which are known for their superior flavor and tenderness due to their unique breeding and feeding conditions [3][5] - The product line features around 20 different cuts tailored for various Chinese cooking methods, addressing the diverse culinary needs of consumers [3][5] - Dingtalk Buy菜 is committed to ensuring product freshness through a closed-loop supply chain, with beef delivered to consumers within 48 hours [4][5] Supply Chain Strategy - The company has established a highly efficient supply chain to ensure rapid delivery of fresh beef, including strategic partnerships with local governments for standardized production [5][6] - Dingtalk Buy菜 plans to invest over 50 million yuan in the next year to enhance the production and branding of 泾源黄牛 beef [5] - The company aims to create a scalable effect by focusing on consumer-recognized products and collaborating with upstream suppliers [5][6] Strategic Initiatives - The "4G strategy" emphasizes the development of differentiated and high-quality products, with the "跑山牛" series being a key outcome [6] - Dingtalk Buy菜 has been involved in all aspects of the food supply chain, from production to distribution, to improve efficiency and reliability [6] - The company intends to expand its product offerings by developing a complete product matrix for 泾源黄牛, including various processed beef products [6]