泾源黄牛肉

Search documents
宁夏泾源打造“牛经济”全产业链 品牌价值突破35亿元
Zhong Guo Xin Wen Wang· 2025-06-17 16:23
Core Insights - The beef cattle industry in Jingyuan County, Ningxia, is a traditional stronghold for local economic development, with the Jingyuan Yellow Cattle brand valued at over 3.5 billion yuan [1] - The county has implemented comprehensive support policies for the entire industry chain, enhancing breeding scale and industrialization levels [1][2] Industry Development - As of now, there are over 6,800 beef cattle farmers in Jingyuan County, accounting for 30% of the rural resident households [1] - The county has attracted external beef processing enterprises and nurtured local businesses to extend the industry chain [2] Product Innovation - The Ningxia Yuan Niu Agricultural and Animal Husbandry Technology Co., Ltd. has improved beef preservation from 3 days to 7 days while reducing costs by 30% through modern packaging techniques [2] - Jingyuan County has developed over 50 products in four major series, including premium cuts and frozen beef products, which are sold through various retail channels [2] Market Expansion - Currently, there are 96 sales outlets for Jingyuan Yellow Beef across the country, with products distributed to over 20 provinces and cities, including major urban centers [3] - The products are available in large supermarkets and online platforms, enhancing market reach [3] Future Projections - By the end of 2025, the beef cattle population in Jingyuan County is expected to reach 120,000, with livestock output value projected to be 390 million yuan, contributing to an overall industry chain value exceeding 1 billion yuan [4]