中新网宁夏泾源1月3日电 题：宁夏泾源：六盘山下"绿"变"富" 村民吃上生态饭 中新网记者 李佩珊 冶家村一处民宿。(资料图) 中新网记者 李佩珊 摄 游客在冶家村选购特色农产品。 (资料图) 中新网记者 李佩珊 摄 2005年前后，借着乡村通路政策东风，冶家村村民齐心协力修通出山公路，彻底打通了村子与外界的联 系。此前，村里只有一条泥泞土路，下雨天人畜出入困难，生态破坏问题还曾引发过山洪灾害。 路通则业兴。依托毗邻六盘山国家森林公园、老龙潭等景区的区位优势，村里兴起发展乡村旅游的想 法，不少村民陆续将自家院子改造成农家乐试水经营。冶三成的民宿因服务周到、特色鲜明，经营得尤 为不错，成了村里最早的一批样板。凭借清新的山野空气、地道的农家风味，这个深山小村渐渐有了名 气，游客春挖野菜、夏避酷暑、秋摘野果，络绎不绝。 刚刚结束的一场雪，让六盘山间银装素裹。宁夏固原市泾源县泾河源镇冶家村的巷道里，农家院的灯光 透过窗棂，在残雪上晕开片片暖黄。这个冬日，村里的各家民宿正趁着歇整期紧锣密鼓推进升级改造， 村民于有有的"于家大院"也不例外，他正带着工人调试新添置的取暖设备、翻新客房内饰，为来年更好 地迎接游客做足准备。 ...

泾源县地处六盘山国家级自然保护区腹地，森林覆盖率达48.65%，全年空气质量优良天数比例超93%， 被称作"高原绿岛""天然水塔"。过去当地产业结构单一，农户增收渠道有限，依托优质生态与特色物 产，泾源县近年来确立"生态筑基、文化为魂、旅游为体、融合赋能"思路，走出农旅融合的绿色发展之 路。 在实践中，泾源县构建"党政同抓、部门协作、社会参与"的三级联动治理模式，编制多项文旅产业规 划，形成"城市—景区—乡村—农户"发展格局。通过"农旅深度融合"模式，泾源县建成16个农文旅融合 示范基地，盘活闲置房屋发展12座精品民宿，将"泾源黄牛肉""泾源蜂蜜"等特色农产品打造成旅游伴手 礼，品牌价值分别达35.19亿元和1.44亿元。 同时，泾源县打造"春赏山花、夏避酷暑、秋观彩林、冬戏冰雪"的四季旅游产品体系，破解"一季游"瓶 颈，还创新"点状供地+旅游基金"保障机制，完善旅游基础设施，培育泾源牛街特色旅游街区等夜间消 费集聚区，带动80余名村民就近就业，人均月增收3000元以上。 如今，泾源县已获得"绿水青山就是金山银山"实践创新基地、"中国天然氧吧"等多项荣誉，建成86个美 丽村庄、11个乡村旅游示范村，4万名群众 ...

Core Insights - Dingtalk Buy菜 is focusing on the trend of fresh ingredients by deeply exploring the meat segment and implementing full-chain control from source to table, aiming to upgrade food materials [1][4] - The company launched the "跑山牛" series, featuring two nationally recognized beef breeds, to enhance freshness and taste through rapid delivery [1][3] - The demand for high-quality fresh beef is increasing, with significant growth in sales for the new product line, indicating strong market potential [1][2] Market Performance - Since 2020, China's beef consumption has increased for four consecutive years, reaching 10.7 million tons in 2024, a 4.1% year-on-year growth [2] - The market size for fresh beef in China grew from 464.04 billion yuan to 630.48 billion yuan from 2019 to 2023, with a compound annual growth rate of approximately 8% [2] - Dingtalk Buy菜's platform data shows a 12.2 percentage point increase in the GMV of domestic fresh beef in East China, reaching around 40% [2] Product Development - The "跑山牛" series includes two premium beef breeds, which are known for their superior flavor and tenderness due to their unique breeding and feeding conditions [3][5] - The product line features around 20 different cuts tailored for various Chinese cooking methods, addressing the diverse culinary needs of consumers [3][5] - Dingtalk Buy菜 is committed to ensuring product freshness through a closed-loop supply chain, with beef delivered to consumers within 48 hours [4][5] Supply Chain Strategy - The company has established a highly efficient supply chain to ensure rapid delivery of fresh beef, including strategic partnerships with local governments for standardized production [5][6] - Dingtalk Buy菜 plans to invest over 50 million yuan in the next year to enhance the production and branding of 泾源黄牛 beef [5] - The company aims to create a scalable effect by focusing on consumer-recognized products and collaborating with upstream suppliers [5][6] Strategic Initiatives - The "4G strategy" emphasizes the development of differentiated and high-quality products, with the "跑山牛" series being a key outcome [6] - Dingtalk Buy菜 has been involved in all aspects of the food supply chain, from production to distribution, to improve efficiency and reliability [6] - The company intends to expand its product offerings by developing a complete product matrix for 泾源黄牛, including various processed beef products [6]

Core Insights - The article highlights the development of the beef cattle industry in Ningxia's Jingyuan County, emphasizing the role of government policies in boosting production and profitability [1][3][7] Policy Support - Jingyuan County has implemented 15 subsidy policies covering various aspects of the beef cattle industry, including quality corn planting, breeding, and feed subsidies [5][6] - The establishment of a transportation subsidy mechanism for live cattle and carcasses has addressed logistical challenges, creating over 200 jobs and generating more than 3.6 million yuan in additional income [5][6] Industry Growth - The cattle population in Jingyuan County has reached 115,000, with 6,800 households engaged in cattle farming, and over 47% of farming is now large-scale [5][6] - The county has developed 10 deep processing enterprises and 230 cooperatives, with 120 direct sales stores and 44 beef pie shops established [5][6] Value Addition - The county has increased the added value of beef products through fine processing, with over 10,000 cattle processed annually and a local processing conversion rate of 64% [6] - Revenue from the beef industry has increased by approximately 30% from traditional sales to fine processing, and over 50% from fine processing to deep processing [6] Market Expansion - Jingyuan County has participated in over 20 promotional events, securing sales orders worth 250 million yuan, including an 86 million yuan order from a recent event in Guangzhou [6] - Online sales have also been significant, with "Jingyuan Yellow Beef" generating over 50 million yuan in annual sales through platforms like Kuaishou and Douyin [6] Economic Impact - The livestock industry in Jingyuan County has a total output value of 361 million yuan, with the entire beef industry chain exceeding 1 billion yuan in value [7] - The brand value of "Jingyuan Yellow Beef" has reached 3.51 billion yuan, positioning it as a key driver for local economic growth and poverty alleviation [7]

Core Viewpoint - The article highlights the development of tourism in Jingyuan County, Ningxia, focusing on its natural beauty, cultural activities, and local agricultural products to attract more visitors and enhance the local economy [1][2][4]. Group 1: Tourism Development - Jingyuan County is recognized for its unique natural environment, including over 30 scenic spots, and has been designated as a national all-region tourism demonstration county [1]. - The county has implemented various cultural and tourism activities to boost holiday economy, such as the "Six Plateau Mountain Flower Festival" and other themed events, which have increased visitor engagement [2]. - From January to July, Jingyuan County received 1.0982 million tourists, a year-on-year increase of 13.1%, and achieved a total tourism expenditure of 629 million yuan, up 7.8% compared to the previous year [4]. Group 2: Local Economy and Agriculture - The growth of tourism has led to a significant increase in local businesses, particularly in agritourism, with many families operating guesthouses and restaurants, contributing to the local economy [3]. - Jingyuan County has supported the upgrade of agritourism facilities through financial assistance, resulting in improved service capacity and increased income for local residents [3]. - The integration of agriculture and tourism has allowed nearly 40,000 residents to generate additional income, with an average increase of over 4,000 yuan per household [3].

Core Insights - The beef cattle industry in Jingyuan County, Ningxia, is a traditional stronghold for local economic development, with the Jingyuan Yellow Cattle brand valued at over 3.5 billion yuan [1] - The county has implemented comprehensive support policies for the entire industry chain, enhancing breeding scale and industrialization levels [1][2] Industry Development - As of now, there are over 6,800 beef cattle farmers in Jingyuan County, accounting for 30% of the rural resident households [1] - The county has attracted external beef processing enterprises and nurtured local businesses to extend the industry chain [2] Product Innovation - The Ningxia Yuan Niu Agricultural and Animal Husbandry Technology Co., Ltd. has improved beef preservation from 3 days to 7 days while reducing costs by 30% through modern packaging techniques [2] - Jingyuan County has developed over 50 products in four major series, including premium cuts and frozen beef products, which are sold through various retail channels [2] Market Expansion - Currently, there are 96 sales outlets for Jingyuan Yellow Beef across the country, with products distributed to over 20 provinces and cities, including major urban centers [3] - The products are available in large supermarkets and online platforms, enhancing market reach [3] Future Projections - By the end of 2025, the beef cattle population in Jingyuan County is expected to reach 120,000, with livestock output value projected to be 390 million yuan, contributing to an overall industry chain value exceeding 1 billion yuan [4]