(新春走基层)宁夏泾源黄牛肉香飘全国 冷链速递装满"致富味" 一箱箱封装完好的泾源黄牛肉，正通过冷链物流运往全国各地。吴文春 摄 来源：中国新闻网 作为国家农产品地理标志保护产品，泾源黄牛肉凭借肉质鲜嫩、低脂高蛋白的特点，成为春节市场的热 销产品。春节前，泾源县集中屠宰2300余头肉牛，生产牛肉820余吨，销售额达5700余万元。 这几日，泾源各类牛肉礼盒进入热销期。当地一家肉牛加工企业推出的中温鲜牛肉礼盒售出2500箱，综 合礼盒销量同比增长50%，新推出的牛肉火锅底料销量较去年翻了两番。"节前用工量比平时增加一 半，大家都在赶订单。"该企业负责人介绍。 热销背后，是泾源县肉牛产业的稳步发展。截至目前，泾源县肉牛饲养量达11.5万头，养殖户6800户， 规模化养殖比重超过47%，肉牛全产业链产值突破10亿元。当地通过构建"1234"社会化服务机制，破解 运输、屠宰等难题，本地屠宰转化率达到55%。如今，泾源已建成10家精深加工企业，开发出牛排、牛 肉干、火锅底料等6大类30种产品，在各地开设124家直营店，产品入驻多家电商平台和大型商超，远销 全国20多个省份。 产业发展也让当地农户得到实惠。目前，泾源县已 ...

Core Viewpoint - The central economic work conference emphasizes the importance of promoting urbanization centered around county towns and the comprehensive revitalization of rural areas, aiming for high-quality development of the county economy [1] Group 1: Industry Development - Jingyuan County is focusing on strengthening beef cattle breeding and extending the industrial chain, with products being sold nationwide [1] - The county has established a stable supply chain through a "company + cooperative + farmer" order model, with plans to expand production capacity in the coming year [1] - By 2025, the cooperative plans to achieve a production value of over 50 million yuan, increasing farmers' income by 700 to 1,000 yuan per head of cattle [1] Group 2: Processing and Value Addition - Jingyuan County is also enhancing the processing sector to convert high-quality raw materials into high-value products, with a new beef jerky product already generating sales of over 5.8 million yuan [2] - The county aims to raise its beef cattle population to 115,000 by 2025, with the total industrial chain output value exceeding 1 billion yuan and the brand value of "Jingyuan Yellow Cattle" reaching 3.519 billion yuan [2] - The meat industry is expected to involve 36,500 people in the county, becoming a significant driver for increasing income [2]

Core Viewpoint - Ningxia is fostering new agricultural entities and creating a network for shared prosperity among farmers through the "Four Strengthenings and Four Linkages" initiative [3][4]. Group 1: Policy and Financial Support - Since 2025, Ningxia's agricultural department has allocated a total of 1.115 billion yuan in agricultural support funds, with 130 million yuan specifically for upgrading facilities and technical training for new agricultural entities [3]. - Financial institutions have been engaged to provide targeted credit support, addressing the funding bottleneck for agricultural entities [3]. Group 2: Development of Agricultural Entities - By the end of 2025, Ningxia has cultivated 5,927 farmer cooperatives and 11,925 family farms, focusing on new operational entities like family farms and cooperatives [3][4]. - The initiative aims to deeply integrate small farmers with large industries, enhancing their participation in the agricultural value chain [4]. Group 3: Brand Development and Market Expansion - Ningxia encourages various operational entities to collaborate and extend their industrial chains into processing, cold chain logistics, and e-commerce [4]. - The establishment of brands, such as the "Jingyuan Yellow Cattle" brand with annual sales exceeding 25.2 million yuan, illustrates the potential for increased income for farmers [4]. Group 4: Benefit Sharing and Employment - The initiative promotes diverse models for farmers to benefit directly from industrial development, including employment opportunities and profit-sharing through stock ownership [4]. - Ningxia has compiled 94 typical development cases to share successful experiences and promote replication through specialized training and exchanges [4].

Core Viewpoint - The transformation of Yejia Village in Ningxia's Jingyuan County from a "hollow village" to a thriving tourist destination showcases the successful integration of ecological protection and economic development, leading to increased income for local farmers through tourism and agricultural products [8]. Group 1: Village Development - Yejia Village has upgraded its homestays and facilities to attract more tourists, with a monthly income of nearly 30,000 RMB during peak seasons from accommodation and dining [2]. - The village's tourism development was initiated after the construction of a road in the early 2000s, which connected it to external markets and facilitated the establishment of agritourism [5]. - Currently, there are 135 agritourism businesses in Yejia Village, capable of accommodating 3,000 guests and serving 4,000 meals daily, making it the largest homestay village in Guyuan City [7]. Group 2: Ecological and Economic Integration - Jingyuan County has adopted a development strategy that emphasizes ecological foundations, cultural elements, and tourism integration, resulting in a year-round tourism product system [7]. - The county has achieved a forest coverage rate of 48.65% and over 93% of days with good air quality, demonstrating a commitment to ecological preservation [8]. - The "Green and Rich Win-Win" poverty alleviation case from Jingyuan County has been recognized as a global best practice, highlighting the successful collaboration between government, enterprises, and farmers [8]. Group 3: Economic Impact - The local brands "Jingyuan Yellow Cattle" and "Jingyuan Honey" have values of 3.519 billion RMB and 144 million RMB, respectively, indicating the significant economic impact of local agricultural products [8]. - The tourism industry has become the leading sector for rural revitalization in Jingyuan County, benefiting around 40,000 farmers through various income-generating activities [8].

Core Insights - The case study from Jingyuan County, Ningxia, titled "Ecological Priority and Dual-Driven Development for Prosperity" has been selected as one of the "Global Best Poverty Alleviation Cases" in the sixth global poverty alleviation case collection activity, highlighting the effectiveness of local poverty alleviation efforts and the practical value of ecological prioritization [1][4] Group 1: Ecological and Economic Development - Jingyuan County is located in the core area of the Liupan Mountain National Nature Reserve, with a forest coverage rate of 48.65% and over 93% of days in a year having good air quality, earning it titles such as "Highland Green Island" and "Natural Water Tower" [3] - The county has shifted from a single industrial structure to a model that integrates ecology, culture, and tourism, establishing a green development path through "deep integration of agriculture and tourism" [3][4] - Jingyuan County has built 16 agricultural and cultural tourism integration demonstration bases and revitalized 12 boutique homestays, enhancing the brand value of local products like Jingyuan beef and honey to 3.519 billion yuan and 144 million yuan respectively [3] Group 2: Tourism and Employment - The county has developed a four-season tourism product system to overcome the "one-season tourism" bottleneck, creating job opportunities for over 80 villagers with an average monthly income increase of over 3,000 yuan [3][4] - Jingyuan County has received multiple honors, including being recognized as a "Green Water and Green Mountain is Gold Mountain and Silver Mountain" practice innovation base and "China's Natural Oxygen Bar," with 40,000 people benefiting from tourism services and agricultural product sales [4] Group 3: Policy and Framework - Since 2017, the Ministry of Ecology and Environment has designated 331 "Green Water and Green Mountain is Gold Mountain and Silver Mountain" practice innovation bases, exploring three transformation paths: "Protect Green for Gold," "Gather Green for Gold," and "Borrow Green for Gold," which have effectively promoted ecological protection and green low-carbon development [5]

Core Insights - Dingtalk Buy菜 is focusing on the trend of fresh ingredients by deeply exploring the meat segment and implementing full-chain control from source to table, aiming to upgrade food materials [1][4] - The company launched the "跑山牛" series, featuring two nationally recognized beef breeds, to enhance freshness and taste through rapid delivery [1][3] - The demand for high-quality fresh beef is increasing, with significant growth in sales for the new product line, indicating strong market potential [1][2] Market Performance - Since 2020, China's beef consumption has increased for four consecutive years, reaching 10.7 million tons in 2024, a 4.1% year-on-year growth [2] - The market size for fresh beef in China grew from 464.04 billion yuan to 630.48 billion yuan from 2019 to 2023, with a compound annual growth rate of approximately 8% [2] - Dingtalk Buy菜's platform data shows a 12.2 percentage point increase in the GMV of domestic fresh beef in East China, reaching around 40% [2] Product Development - The "跑山牛" series includes two premium beef breeds, which are known for their superior flavor and tenderness due to their unique breeding and feeding conditions [3][5] - The product line features around 20 different cuts tailored for various Chinese cooking methods, addressing the diverse culinary needs of consumers [3][5] - Dingtalk Buy菜 is committed to ensuring product freshness through a closed-loop supply chain, with beef delivered to consumers within 48 hours [4][5] Supply Chain Strategy - The company has established a highly efficient supply chain to ensure rapid delivery of fresh beef, including strategic partnerships with local governments for standardized production [5][6] - Dingtalk Buy菜 plans to invest over 50 million yuan in the next year to enhance the production and branding of 泾源黄牛 beef [5] - The company aims to create a scalable effect by focusing on consumer-recognized products and collaborating with upstream suppliers [5][6] Strategic Initiatives - The "4G strategy" emphasizes the development of differentiated and high-quality products, with the "跑山牛" series being a key outcome [6] - Dingtalk Buy菜 has been involved in all aspects of the food supply chain, from production to distribution, to improve efficiency and reliability [6] - The company intends to expand its product offerings by developing a complete product matrix for 泾源黄牛, including various processed beef products [6]

Core Insights - The article highlights the development of the beef cattle industry in Ningxia's Jingyuan County, emphasizing the role of government policies in boosting production and profitability [1][3][7] Policy Support - Jingyuan County has implemented 15 subsidy policies covering various aspects of the beef cattle industry, including quality corn planting, breeding, and feed subsidies [5][6] - The establishment of a transportation subsidy mechanism for live cattle and carcasses has addressed logistical challenges, creating over 200 jobs and generating more than 3.6 million yuan in additional income [5][6] Industry Growth - The cattle population in Jingyuan County has reached 115,000, with 6,800 households engaged in cattle farming, and over 47% of farming is now large-scale [5][6] - The county has developed 10 deep processing enterprises and 230 cooperatives, with 120 direct sales stores and 44 beef pie shops established [5][6] Value Addition - The county has increased the added value of beef products through fine processing, with over 10,000 cattle processed annually and a local processing conversion rate of 64% [6] - Revenue from the beef industry has increased by approximately 30% from traditional sales to fine processing, and over 50% from fine processing to deep processing [6] Market Expansion - Jingyuan County has participated in over 20 promotional events, securing sales orders worth 250 million yuan, including an 86 million yuan order from a recent event in Guangzhou [6] - Online sales have also been significant, with "Jingyuan Yellow Beef" generating over 50 million yuan in annual sales through platforms like Kuaishou and Douyin [6] Economic Impact - The livestock industry in Jingyuan County has a total output value of 361 million yuan, with the entire beef industry chain exceeding 1 billion yuan in value [7] - The brand value of "Jingyuan Yellow Beef" has reached 3.51 billion yuan, positioning it as a key driver for local economic growth and poverty alleviation [7]

Core Viewpoint - The article highlights the development of tourism in Jingyuan County, Ningxia, focusing on its natural beauty, cultural activities, and local agricultural products to attract more visitors and enhance the local economy [1][2][4]. Group 1: Tourism Development - Jingyuan County is recognized for its unique natural environment, including over 30 scenic spots, and has been designated as a national all-region tourism demonstration county [1]. - The county has implemented various cultural and tourism activities to boost holiday economy, such as the "Six Plateau Mountain Flower Festival" and other themed events, which have increased visitor engagement [2]. - From January to July, Jingyuan County received 1.0982 million tourists, a year-on-year increase of 13.1%, and achieved a total tourism expenditure of 629 million yuan, up 7.8% compared to the previous year [4]. Group 2: Local Economy and Agriculture - The growth of tourism has led to a significant increase in local businesses, particularly in agritourism, with many families operating guesthouses and restaurants, contributing to the local economy [3]. - Jingyuan County has supported the upgrade of agritourism facilities through financial assistance, resulting in improved service capacity and increased income for local residents [3]. - The integration of agriculture and tourism has allowed nearly 40,000 residents to generate additional income, with an average increase of over 4,000 yuan per household [3].

Core Insights - The beef cattle industry in Jingyuan County, Ningxia, is a traditional stronghold for local economic development, with the Jingyuan Yellow Cattle brand valued at over 3.5 billion yuan [1] - The county has implemented comprehensive support policies for the entire industry chain, enhancing breeding scale and industrialization levels [1][2] Industry Development - As of now, there are over 6,800 beef cattle farmers in Jingyuan County, accounting for 30% of the rural resident households [1] - The county has attracted external beef processing enterprises and nurtured local businesses to extend the industry chain [2] Product Innovation - The Ningxia Yuan Niu Agricultural and Animal Husbandry Technology Co., Ltd. has improved beef preservation from 3 days to 7 days while reducing costs by 30% through modern packaging techniques [2] - Jingyuan County has developed over 50 products in four major series, including premium cuts and frozen beef products, which are sold through various retail channels [2] Market Expansion - Currently, there are 96 sales outlets for Jingyuan Yellow Beef across the country, with products distributed to over 20 provinces and cities, including major urban centers [3] - The products are available in large supermarkets and online platforms, enhancing market reach [3] Future Projections - By the end of 2025, the beef cattle population in Jingyuan County is expected to reach 120,000, with livestock output value projected to be 390 million yuan, contributing to an overall industry chain value exceeding 1 billion yuan [4]