Core Insights - The rise of "human smoke" as a core attraction for urban consumption has led to small shops hidden in alleys becoming destinations for food lovers [1] - Douyin's Life Service launched the "Fireworks List" in 2025, covering 10 cities and featuring 360 unique small shops, helping traditional businesses attract new customers and achieve significant growth [1][8] Group 1: Success Stories of Small Shops - Chengdu's KuaiJia Spicy Hotpot has maintained its traditional flavor for 15 years and saw its revenue triple after leveraging Douyin's platform to reach a wider audience [1] - Zhu's Spicy Shrimp, a family-run shop, overcame competition from larger establishments by utilizing Douyin to showcase its shrimp selection and cooking process, resulting in over double its previous revenue [3] - Guangzhou's Yinzuo Restaurant, a 42-year-old establishment, adapted to attract younger customers by creating engaging content on Douyin, achieving 2.5 times its previous year's revenue [5][6] Group 2: Douyin's Impact on Small Business Growth - Over 4.58 million small shops have been active on Douyin in the first ten months of this year, with a 34% year-on-year increase in transaction volume [8] - Douyin Life Service has introduced several support measures, including zero-cost entry and a "Safe Guard" system, to assist small businesses in their operations and visibility [8]