Core Viewpoint - The article discusses how Changzhou leverages sports events, specifically the Suzhou Super League (苏超), to promote local tourism and culture, despite its poor performance in the league. The city employs various marketing strategies to attract visitors and enhance local economic activity through promotional offers and events [3][5][7]. Group 1: Marketing Strategies - Changzhou's tourism department has implemented a series of promotional activities, including free admission to local attractions for residents and visitors during the Suzhou Super League matches [4][6]. - The city has created a "Dragon City Market" during the event, featuring local products and cultural experiences, to enhance the visitor experience and drive economic growth [4][5]. - The concept of "ticket root economy" is being developed, allowing residents to access attractions for free with match tickets, thereby increasing foot traffic to local sites [4][5]. Group 2: Visitor Engagement - The article highlights that 72.3% of surveyed residents believe the Suzhou Super League enhances local cultural pride, while 61.4% feel it promotes football culture and encourages public participation in sports [5][6]. - The use of humor and self-deprecation in marketing, such as the "常州" to "吊州" transformation, has resonated with the public, creating a viral effect and increasing engagement [5][7]. Group 3: Economic Impact - The combination of free entry and promotional offers has been effective in driving tourism, with significant increases in inquiries and bookings for local attractions during the event [6][7]. - Data from travel platforms indicate a surge in interest in Changzhou-related searches and bookings, with some attractions seeing visitor numbers double compared to previous periods [7].