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一场海上直播热销600万元!广东金鲳鱼游出产业新蓝海
Nan Fang Nong Cun Bao· 2025-10-13 03:31
Core Insights - The live-streaming event featuring Guangdong's golden pomfret achieved remarkable sales of over 6 million yuan, with 348,000 fish sold and 58,000 orders placed, attracting more than 2 million online viewers [4][3][21] Industry Overview - Zhanjiang is recognized as a dominant player in the golden pomfret industry, accounting for approximately 35% of the national production and 70% of Guangdong's output, establishing itself as an industry benchmark [15][16] - The golden pomfret's production in 2024 is projected to reach 305,500 tons, marking a significant milestone as it surpasses 300,000 tons for the first time, leading the annual production rankings among marine fish species [18][19] - Guangdong's production represents 54% of the national total, supported by a complete industrial chain from breeding to processing and export [20] Economic Impact - The golden pomfret industry in Zhanjiang generates an annual output value exceeding 10 billion yuan, directly supporting around 100,000 jobs and indirectly benefiting nearly 1 million people, thus playing a crucial role in poverty alleviation [22][23] Quality and Environmental Factors - The golden pomfret requires high water quality for optimal growth, and Zhanjiang's coastal environment provides ideal conditions, contributing to its unique quality and substantial production [26][39] - The presence of the Chinese white dolphin, an ecological indicator, further emphasizes the favorable farming environment for golden pomfret [34] Product Diversification and Market Reach - The golden pomfret is processed into various products to meet diverse consumer demands, with one brand achieving annual sales exceeding 100 million yuan in the prepared food market [50][51] - In 2023, the export of golden pomfret products reached 39,000 tons, making it one of the most exported seafood products to Europe and Southeast Asia [55][56] Future Development - The Guangdong government is actively promoting the development of deep-sea intelligent aquaculture, with key enterprises like Hengxing Group expanding golden pomfret farming across multiple regions [61][63] - The industry is rapidly expanding due to the introduction of new intelligent farming platforms, positioning golden pomfret as a significant driver of the blue economy and modern agricultural development in Guangdong [66][68]