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恒兴:勇担时代重任,以品质与全链构建品牌护城河
Nan Fang Nong Cun Bao· 2026-01-13 12:34
Core Viewpoint - Guangdong Hengxing Group and Guangdong Hengxing Feed Industry Co., Ltd. ranked sixth and eleventh respectively in the Guangdong Agricultural Enterprises Brand Value Top 50 list, highlighting their strong brand assets and commitment to quality [2][3][5]. Group 1: Brand Value and Strategy - Quality is the foundation of the brand, and the brand is an extension of quality, representing consumer trust and a means for companies to integrate resources and enhance value [4][5]. - Hengxing's dual recognition in the brand rankings is a result of its continuous accumulation of brand assets, demonstrating a clear path for "brand-driven enterprise" [5][6]. - The company aims to contribute to the modernization of agriculture and the development of a strong agricultural nation by enhancing brand value through high standards and comprehensive strategies [11][12][14]. Group 2: Seed Source and Innovation - Since the implementation of the "Seed Industry Revitalization Action Plan" in 2021, China's domestic seed source market share has exceeded 85%, with "Guangdong seeds" contributing over half of the national marine fish seedlings [18][19]. - Hengxing plays a crucial role in this national strategy, focusing on self-innovation to ensure seed source safety, which is vital for national security [20][21]. - The company has made significant advancements in seed technology, including the development of disease-resistant shrimp breeding and diagnostic tools for seed health [25][26][32]. Group 3: Full Industry Chain Development - Guangdong is focusing on creating a trillion-level modern marine ranch industry cluster, and Hengxing is deeply integrated into this strategy by enhancing full industry chain collaboration [36][37]. - The company's full industry chain layout acts as a value amplifier, ensuring product quality consistency and rapid market response, thus building a formidable brand moat [41][43]. - Hengxing has made substantial investments in key industry chain nodes, including the establishment of a pre-prepared food industrial park and a large-scale cold storage facility [46][48]. Group 4: Technological Empowerment and Global Presence - In the context of global competition, brand value is essential for agricultural and food enterprises to participate in international markets, with a strong emphasis on product quality and technological strength [61][62]. - Hengxing has actively participated in drafting national standards, which not only promotes industry standardization but also showcases the company's leadership and responsibility [64][66]. - The company has received multiple awards for its innovative products and technologies, further solidifying its brand strength and global presence [70][82][85].