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打工人花钱排队谈“虐恋”,一次698元,值吗?
虎嗅APP· 2025-10-25 03:14
Core Viewpoint - The article discusses the rising trend of "romantic companionship" in the immersive role-playing game industry, particularly in the context of "script murder" games, where players engage in romantic interactions with designated characters, known as DM (Dungeon Master) [5][10][25]. Group 1: Industry Trends - The "romantic companionship" concept has gained popularity, with players willing to pay high prices for immersive experiences, such as the recent game "Shen Xu," which charges 698 yuan per person for a one-on-one romantic interaction [5][19]. - The script murder industry has evolved, with a significant shift from traditional mystery-solving games to emotionally driven narratives, often referred to as "emotional scripts," which focus on love and relationships rather than just plot twists [25][26]. - The market for script murder games is projected to exceed 17.2 billion yuan in 2024, despite a significant number of game shops closing down [25]. Group 2: Player Demographics and Behavior - The typical players of romantic companionship games are predominantly young women, often well-off and seeking unique experiences that allow them to feel seen and valued [23][34]. - Players are increasingly willing to spend substantial amounts on these experiences, sometimes covering costs for other participants, indicating a strong desire for social validation and emotional connection [20][23]. - The phenomenon has led to a competitive environment where players not only seek high-quality experiences but also engage in elaborate preparations, such as creating custom gifts and ensuring their appearance aligns with the game's aesthetic [20][21]. Group 3: Challenges and Controversies - The rise of romantic companionship games has sparked debates within the industry, with traditional players feeling marginalized and expressing concerns over the quality of storytelling and gameplay being overshadowed by the focus on romantic interactions [29][30]. - Some game creators have been criticized for prioritizing the romantic aspect at the expense of narrative depth, leading to a perception of the genre as lacking substance [29][30]. - The industry faces challenges in maintaining a balance between catering to the demand for romantic experiences and preserving the integrity of traditional gameplay elements [33].