Core Viewpoint - The article discusses the rising trend of "romantic companionship" in the immersive role-playing game industry, particularly in the context of "script murder" games, where players engage in romantic interactions with designated characters, known as DM (Dungeon Master) [5][10][25]. Group 1: Industry Trends - The "romantic companionship" concept has gained popularity, with players willing to pay high prices for immersive experiences, such as the recent game "Shen Xu," which charges 698 yuan per person for a one-on-one romantic interaction [5][19]. - The script murder industry has evolved, with a significant shift from traditional mystery-solving games to emotionally driven narratives, often referred to as "emotional scripts," which focus on love and relationships rather than just plot twists [25][26]. - The market for script murder games is projected to exceed 17.2 billion yuan in 2024, despite a significant number of game shops closing down [25]. Group 2: Player Demographics and Behavior - The typical players of romantic companionship games are predominantly young women, often well-off and seeking unique experiences that allow them to feel seen and valued [23][34]. - Players are increasingly willing to spend substantial amounts on these experiences, sometimes covering costs for other participants, indicating a strong desire for social validation and emotional connection [20][23]. - The phenomenon has led to a competitive environment where players not only seek high-quality experiences but also engage in elaborate preparations, such as creating custom gifts and ensuring their appearance aligns with the game's aesthetic [20][21]. Group 3: Challenges and Controversies - The rise of romantic companionship games has sparked debates within the industry, with traditional players feeling marginalized and expressing concerns over the quality of storytelling and gameplay being overshadowed by the focus on romantic interactions [29][30]. - Some game creators have been criticized for prioritizing the romantic aspect at the expense of narrative depth, leading to a perception of the genre as lacking substance [29][30]. - The industry faces challenges in maintaining a balance between catering to the demand for romantic experiences and preserving the integrity of traditional gameplay elements [33].

Core Insights - The article discusses the rising trend of "romantic companion" (恋陪) roles in the script-killing (剧本杀) industry, where players engage in immersive romantic experiences with NPCs designed to fulfill emotional needs [8][30][49] - The market for script-killing has evolved significantly, with a projected market size exceeding 17.2 billion yuan in 2024, despite a 60% closure rate of shops from 2022 to 2023 [30][49] Industry Trends - The script-killing industry has shifted from traditional murder mystery formats to more emotionally immersive experiences, focusing on romance and emotional engagement rather than just solving crimes [31][34] - The introduction of "romantic companion" NPCs has created a new niche, attracting players willing to pay premium prices for personalized romantic interactions, with some experiences costing up to 698 yuan per person [2][20] Player Demographics - The primary demographic for romantic companion experiences consists of young, attractive women, often from the post-2000 generation, who seek validation and emotional connection through these immersive experiences [28][49] - Players are increasingly willing to invest significant amounts of money, sometimes exceeding thousands of yuan, to ensure a high-quality experience, reflecting a growing trend of emotional spending [21][23] Market Dynamics - The competition among script-killing venues has intensified, with establishments striving to create "internet celebrity" experiences that can draw in customers from surrounding cities [5][20] - The romantic companion roles have become a focal point for many venues, leading to a shift in how traditional script-killing games are structured and marketed [37][40] Emotional Engagement - The emotional depth of these experiences is highlighted, with players often seeking therapeutic benefits from the narratives, which allow them to explore love and connection in a controlled environment [34][46] - The article notes that the desire for emotional connection is driving the popularity of these experiences, especially among young women who face societal pressures regarding relationships [47][49]

最近的剧本杀，开始流行起和工作人员（DM）谈恋爱，俗称「恋陪」。 管他的人设是大明第一佞臣抑或神魔人三界至尊，皆为你而生，也为你而死；公主抱转圈、掐脖强制爱，曾经隔着次元壁的偶像剧桥段终于照进现实，还 附带吃瓜观众围观惊叹。 上个月，还有店家激情推出了全员一对一恋陪本《神墟》，立志为每一位玩家都提供"全程互动恋爱陪伴，震撼演绎"，价格也随之水涨船高到698元/位。 "但是想从一个店里找出来八个长得还行的男DM，实在是莫大的挑战。" 01 不想谈恋爱的年轻人，正涌进剧本杀寻找完美恋人 虽然一个店里很难找出八个帅哥，但有毅力的玩家可以跑八个城市找一个帅哥。 剧本杀行业有自己要追的爱豆，不仅是「当地著名打卡景点」，而且最近还搞起了「全国巡演」，有当红炸子鸡的场次起步就是498元/人，和明星见面会 差不多。 而令他们火出圈的角色，不是偶像剧，更不是话剧音乐剧，而是剧本杀中的「恋陪」NPC。 最常见的就是DM卷颜值不输内娱。一方面，越来越多的剧本杀厂牌试图将自家DM打造成网红明星和人形招牌，将金句演绎高光片段剪成短视频，配上 催人泪下的bgm，光影模糊的落日灯下，一张比普通人更加精致的面庞，配上深情款款的角色滤镜，就是 ...

上海大一学生灵灵终于拆完了书桌前堆积的谷子快递盒，这是她的"假期专属犒劳"。不过，在她眼中， 买谷最开心的时刻不是拆快递的时候，而是下单付款的瞬间。"因为这个谷子马上就要属于我了！" 每逢节假日，很多年轻人像灵灵一样"犒劳自己"。他们为自己精心安排一场"情绪假期"，在忙碌的学习 工作之余，为生活充电，也为自我充电。 为热爱买单，为生活充电 "谷子不只是一件商品，更是一份心情、一段体验、一种与喜爱事物紧密相连的感觉。"大二学生琼声 说，平时学习生活忙碌，假期里她会把收藏的谷子拿出来摸一摸，仿佛喜爱的角色就在身边陪伴。"看 到'我推'那张帅脸，就觉得一切都很美好。" 她口中的"谷子"是"Goods"的音译，泛指二次元周边，包含徽章、钥匙扣、亚克力板、流沙麻将等品 类。"我推"则是网络社群中常用的表达方式，用于指代个人所支持的对象。 像琼声这样的年轻人不在少数。他们通过买盲盒、收藏"吧唧"(英语"徽章"音译，为二次元圈层对徽章 类周边的俗称——记者注)、看演唱会等方式，放松心情、调节自我。 "工艺做得实在是太精致了。"珊瑚指着自己的藏品兴奋地说。25岁的珊瑚去南京旅行时，特意带了几枚 徽章，"就像把二次元的人物带进 ...

□ 本报记者 王鑫坤 2025年的剧本杀市场，正在经历一场变革，此前情感本《流氓叙事》在各大社交平台的爆火出圈即为其 最真实的写照。 "对我来说，价格高低都无所谓，关键是'恋陪本'所能提供的情绪价值不可或缺。"杨子（化名）是一位 情感本爱好者，每个月她都要打上8到9个"恋陪本"。为了组高质量局，她每场都会豪掷几百上千元的费 用，一个月花上小一万也是常事。"多刷其实是沉迷'恋陪本'的玩家基操。单单《流氓叙事》这一个剧 本我就刷了8次，每个女性角色我都体验过一遍。与传统的情感本不同，即便玩了很多次，每一次也还 是能够获得独特的情感体验。"她补充道。 相关数据显示，现在的剧本杀玩家中女性占比为55%，"她消费"已成为引导当下剧本杀行业发展的重要 力量。基于此，以高颜值NPC为核心载体，给予女性玩家更深度情感价值与沉浸式陪伴的"恋陪本"便应 运而生。 "恋陪本"：精心打造沉浸式恋爱幻想 "染上恋陪本，你这辈子就完蛋了。"这是一条网络流行语，讲的是一旦开始接触"恋陪本"便会不可自拔 地沉迷其中。 那么，究竟何为"恋陪本"呢？简单来说，就是情感本的一种分支。剧本中会出现某个玩家恋人身份的陪 伴型DM（主持人）或NPC（非 ...