作者 | 辰夕 编辑｜ 江江 新媒体编辑｜ 宝珠 视觉 | 顾芗 花几百元，进入一个被写好的世界，和一个"只属于你的人"谈一场持续8—10个小时的恋爱，正在成为年 轻人之间流行的一场火爆消费。 宣传照里，他们开始比脸、比身材、衣服越穿越少，有的门店甚至直接把"男色"写进卖点。为了让这种 亲密关系成立，恋陪DM和玩家之间甚至会有各种肢体接触，摸头、牵手、轻拥等等。 恋陪本的单人价格通常在300元以上，是常规本的两到三倍。算上补贴和额外消费，一场恋陪本往往是 笔不小的数字。据媒体报道，有店家还推出了全员一对一恋陪本《神墟》，立志为每一位玩家都提 供"全程互动恋爱陪伴，震撼演绎"，价格也随之水涨船高到698元/位。 而这8—10个小时里，玩家要经历相识、确认、承诺与告别，一次性的体验很难被视为"足够"，二刷、三 刷甚至多刷几乎成为常态。 也正因如此，在整体热度回落、门店关停加速的剧本杀市场中，恋陪正以一种更直接、更情绪化的方式 重新吸引玩家，并在不知不觉中，改变着这个行业的运行逻辑，并且逐渐形成一套成熟的"炒作"模式。 这种玩法在剧本杀行业里被称为"恋陪本"。 在恋陪本里，DM辅助不再只是剧本杀的主持人。他被写进了 ...

和帅哥沉浸式谈 8 小时恋爱，比男模还划算？这不是什么新型杀猪盘，而是当下剧本杀圈最火的一种玩法——恋陪。 现在的剧本杀，早就不局限于玩 "找凶手、盘时间线" 的老套路了，而是开辟出了"虚拟恋爱"的新赛道。DM（剧本杀主持人）扮演完美恋人，玩家化身被 宠上天的主角。从牵手拥抱到生离死别，堪比狗血小短剧拍摄现场，却让一大批年轻人疯狂上头。 有人专门打飞的，跨城追着 DM 打本；有人一周两场连轴转，一月花上万当 "车头" 组局，倒贴钱请别人免费玩，就为了抢个 C 位跟 DM 谈恋爱。 圈内甚至流传着一句话："染上恋陪本，这辈子就完蛋了！" 恋陪 DM 不再是单纯的 "游戏引导者"，而是要以"恋人" 身份全程参与游戏，与玩家谈一场酣畅淋漓的旷世奇恋。 到底什么是 "恋陪"？为什么能让年轻人心甘情愿往里砸钱？这场虚拟恋爱狂欢背后，到底藏着多少套路？ 恋陪是个啥？ "恋陪" 简单说，就是剧本杀里的 "专属恋人 NPC 服务"。 有恋陪 DM 的本叫 "恋陪本"，专门和 DM 谈恋爱的位置叫 "恋陪位"，其他玩家被称为"边位"。通常一个本就一到两个 C 位名额，僧多粥少得靠抢。 和普通剧本杀比，恋陪本的灵魂是 "情绪价值 ...

Core Viewpoint - The article discusses the rising trend of "romantic companionship" in the immersive role-playing game industry, particularly in the context of "script murder" games, where players engage in romantic interactions with designated characters, known as DM (Dungeon Master) [5][10][25]. Group 1: Industry Trends - The "romantic companionship" concept has gained popularity, with players willing to pay high prices for immersive experiences, such as the recent game "Shen Xu," which charges 698 yuan per person for a one-on-one romantic interaction [5][19]. - The script murder industry has evolved, with a significant shift from traditional mystery-solving games to emotionally driven narratives, often referred to as "emotional scripts," which focus on love and relationships rather than just plot twists [25][26]. - The market for script murder games is projected to exceed 17.2 billion yuan in 2024, despite a significant number of game shops closing down [25]. Group 2: Player Demographics and Behavior - The typical players of romantic companionship games are predominantly young women, often well-off and seeking unique experiences that allow them to feel seen and valued [23][34]. - Players are increasingly willing to spend substantial amounts on these experiences, sometimes covering costs for other participants, indicating a strong desire for social validation and emotional connection [20][23]. - The phenomenon has led to a competitive environment where players not only seek high-quality experiences but also engage in elaborate preparations, such as creating custom gifts and ensuring their appearance aligns with the game's aesthetic [20][21]. Group 3: Challenges and Controversies - The rise of romantic companionship games has sparked debates within the industry, with traditional players feeling marginalized and expressing concerns over the quality of storytelling and gameplay being overshadowed by the focus on romantic interactions [29][30]. - Some game creators have been criticized for prioritizing the romantic aspect at the expense of narrative depth, leading to a perception of the genre as lacking substance [29][30]. - The industry faces challenges in maintaining a balance between catering to the demand for romantic experiences and preserving the integrity of traditional gameplay elements [33].

Core Insights - The article discusses the rising trend of "romantic companion" (恋陪) roles in the script-killing (剧本杀) industry, where players engage in immersive romantic experiences with NPCs designed to fulfill emotional needs [8][30][49] - The market for script-killing has evolved significantly, with a projected market size exceeding 17.2 billion yuan in 2024, despite a 60% closure rate of shops from 2022 to 2023 [30][49] Industry Trends - The script-killing industry has shifted from traditional murder mystery formats to more emotionally immersive experiences, focusing on romance and emotional engagement rather than just solving crimes [31][34] - The introduction of "romantic companion" NPCs has created a new niche, attracting players willing to pay premium prices for personalized romantic interactions, with some experiences costing up to 698 yuan per person [2][20] Player Demographics - The primary demographic for romantic companion experiences consists of young, attractive women, often from the post-2000 generation, who seek validation and emotional connection through these immersive experiences [28][49] - Players are increasingly willing to invest significant amounts of money, sometimes exceeding thousands of yuan, to ensure a high-quality experience, reflecting a growing trend of emotional spending [21][23] Market Dynamics - The competition among script-killing venues has intensified, with establishments striving to create "internet celebrity" experiences that can draw in customers from surrounding cities [5][20] - The romantic companion roles have become a focal point for many venues, leading to a shift in how traditional script-killing games are structured and marketed [37][40] Emotional Engagement - The emotional depth of these experiences is highlighted, with players often seeking therapeutic benefits from the narratives, which allow them to explore love and connection in a controlled environment [34][46] - The article notes that the desire for emotional connection is driving the popularity of these experiences, especially among young women who face societal pressures regarding relationships [47][49]

Core Insights - The rise of "romantic accompanying" (恋陪) in the script-killing industry has become a trend, where players engage with staff (DMs) in romantic scenarios, enhancing the immersive experience [1][3][5] - The script-killing market is evolving, with a focus on emotional engagement rather than traditional mystery-solving, leading to a significant increase in market size and player interest [19][20][27] Group 1: Industry Trends - The script-killing industry has seen a transformation, with emotional scripts (情感本) gaining popularity, allowing players to experience love and emotional connections in a controlled environment [20][27] - The market size for script-killing is projected to exceed 17.2 billion in 2024, despite a significant number of shops closing down [19][27] - The introduction of "romantic accompanying" roles has shifted the focus from traditional gameplay to emotional interactions, making these experiences more lucrative for businesses [19][20] Group 2: Player Dynamics - Players are increasingly seeking out attractive DMs, leading to a competitive environment where both DMs and players are judged on their appearances [9][11] - The demand for romantic experiences has led to players spending significant amounts of money, often exceeding 1,000 for a single session, including travel and accommodation costs [14][19] - The phenomenon of "romantic accompanying" has created a new player demographic, primarily composed of young, affluent women seeking emotional fulfillment [18][27][28] Group 3: Business Strategies - Script-killing establishments are capitalizing on the popularity of "romantic accompanying" by creating high-priced, immersive experiences that attract players from various cities [14][19] - The success of these experiences is leading to a focus on marketing and branding DMs as celebrities, enhancing their appeal to players [5][14] - Some businesses are facing challenges as the popularity of "romantic accompanying" disrupts traditional gameplay, leading to concerns about the overall quality and integrity of script-killing experiences [23][25]

Core Insights - The script murder market is undergoing a transformation, with the rise of "romantic companion scripts" driven by a significant female player base, which constitutes 55% of the current players [1][2][3] Group 1: Market Trends - The emergence of "romantic companion scripts" reflects a shift in content design within the industry, as traditional emotional scripts struggle to innovate [2][4] - The average price for a "romantic companion script" in first-tier cities ranges from 248 to 328 yuan, with some popular scripts priced close to 1,000 yuan [3][4] - The increasing popularity of "romantic companion scripts" has created a substantial fan base and economic benefits for the industry [3][4] Group 2: Consumer Behavior - Female players are increasingly focused on emotional experiences and self-satisfaction, leading to a willingness to spend on products and services that provide emotional value [6] - Players often engage in multiple sessions, with some spending nearly 10,000 yuan a month on "romantic companion scripts" to enhance their gaming experience [3][6] - The demand for high-quality "romantic companion" DM (Dungeon Master) or NPC (Non-Player Character) performances is rising, pushing the industry towards higher quality standards [4][6] Group 3: Industry Challenges - The quality of content in "romantic companion scripts" varies significantly, with some scripts relying on gimmicks rather than substantial narratives [6] - There are concerns about players developing emotional attachments to DM or NPCs, leading to potential issues in distinguishing between game and reality [6] - Some establishments are proactively addressing these challenges by reminding players to maintain boundaries between the game and real life [6]