Group 1 - The core market for women's health food is projected to reach 12.8 trillion yuan by 2025, driven by a growing female population and increasing disposable income [1][16][18] - The women's health food market is expected to exceed 300 billion yuan, with over 70% of women willing to pay a premium for health food, indicating a high priority on health management [1][19][18] - The primary consumer demographic consists of women aged 26-45, particularly married women with children, with significant growth in second and third-tier cities [1][23][18] Group 2 - The market is diversifying and becoming more refined, with a focus on functional snacks such as dried fruits, candies, and traditional pastries, which account for over 90% of the market [2][38] - The menopause market is rapidly expanding, with projections indicating that by 2030, there will be over 210 million menopausal women in China, leading to increased sales of related products [2][29] - The anti-aging market, although smaller, is growing quickly, with an expected market size of 25.57 billion yuan by 2025, characterized by a dual-track model of overseas scientific innovation and traditional health supplements [2][29] Group 3 - Competition in the market has shifted from single-category focus to multi-dimensional competition involving scenarios, technology, and branding [3][31] - Brands like Fiboo, SorLife, and Swisse have emerged successfully due to precise positioning, while health needs are evolving from general health to specific ingredients [3][31] - Marketing strategies are increasingly emphasizing respect for women's individual experiences and conveying authentic, diverse representations of women [3][31]