Core Viewpoint - The Agricultural Bank of China Fujian Branch is transforming its "Huinong Tong" service points into "Huinong Service Flagship Stores" to enhance comprehensive financial services for rural customers, addressing the limitations of basic financial functions and improving loan accessibility and customer satisfaction [1][2]. Group 1: Development of "Huinong Service Flagship Stores" - The Fujian Branch has established over 2,000 "Huinong Tong" service points and is upgrading some to "Huinong Service Flagship Stores" to provide a wider range of financial services beyond basic functions [1]. - The flagship stores will utilize smart tools like intelligent POS machines and mobile services to offer comprehensive financial services, including loan applications, account openings, and pension business appointments [1]. Group 2: Expansion of Agricultural Loans - The branch has supported 380,000 farmers through the Huinong e-loan initiative, creating information profiles for 690,000 farmers across 14,000 administrative villages [1]. - The establishment of flagship stores will provide a stable base for marketing personnel to enhance agricultural loan outreach and improve service efficiency in key towns and industries [1]. Group 3: Online and Offline Integration - The flagship stores will implement digital financial tools to facilitate interaction between online and offline customers, promoting mobile banking usage and online transaction habits [2]. - Activities such as online discounts and loyalty programs will be introduced to encourage online customers to visit physical locations for transactions [2]. Group 4: Financial Policy Education - The flagship stores will feature platforms for promoting financial policies and products through videos and educational materials, enhancing community awareness of financial services [3]. - Collaborative efforts with local governments will be made to conduct financial education sessions and consumer rights protection campaigns [3].

7月盛夏，农行济阳曲堤支行工作人员顶着38℃高温，深入曲堤街道草寺村开展社保卡激活及普惠金融 服务。我们带着移动设备走村串户，在田间地头、家门口为村民现场办理社保卡金融账户激活，手把手 教老人使用查询、转账功能，解决了他们往返镇上的奔波之苦。 正值小麦补贴发放季，今年是补贴首次通过社保卡发放。我们现场为村民演示如何通过"惠农通"服务点 查询补贴到账情况，同步手把手教大家用农行手机银行——打开APP点"我的账户"就能查余额，转账时 选"转账汇款"填对方卡号，输入金额点确认就行，手续费全免；还能缴电费、话费，手机上点一点不用 跑营业厅，农忙时也不耽误事儿。不少村民感叹："不用排队填表，在家门口就把卡弄明白了，农行真 是咱庄稼人的贴心人！" 此次下乡共服务村民60余人，激活社保卡45张。临走村支书感慨说："以前老百姓总怕卡难用，钱看不 到也摸不到，现在才知道这卡能领钱、手机上能查账，真是'一卡通'解了咱的燃眉之急！" 下一步，我 们将继续用脚步丈量乡情，让金融活水润泽更多田间地头。 ...