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文创消费持续上“新” 文化产业加速升级
Xin Hua She· 2025-05-27 05:12
Core Insights - The 21st China (Shenzhen) International Cultural Industries Fair concluded, showcasing over 120,000 cultural products and more than 4,000 cultural industry investment and financing projects, highlighting the accelerated upgrade of the cultural industry through "technology + culture" integration [1][15]. Group 1: Technology and Innovation - The fair featured a deep integration of culture and technology, with the establishment of an AI exhibition area, showcasing innovative products like the humanoid robot "Xialan S01," which can express 22 different emotions and interact with visitors [3][5]. - The transition from traditional "static viewing" to "immersive interaction" in cultural experiences is driven by technology, which has evolved from being a mere tool to becoming a core driver of narrative structure and dissemination methods [5][11]. Group 2: Cultural Consumption and Economic Impact - The fair has created new cultural consumption scenarios, with a cumulative transaction volume exceeding 3 trillion yuan by 2024, serving over 45,000 cultural industry enterprises and showcasing over 2 million cultural creative products [11][15]. - Companies like Guangdong Guanghong Asset Management are leveraging online and offline strategies to promote local cultural tourism projects and traditional crafts, achieving significant sales, such as 700,000 yuan in online sales within two hours [11]. Group 3: Cultural Export and Globalization - The fair highlighted the growing international presence of Chinese culture, with major companies like Tencent and NetEase showcasing their successful cultural products, including adaptations of web novels and games that have gained global recognition [13]. - The fair has expanded significantly, from 45,000 square meters to 160,000 square meters, with the number of participating companies increasing from over 700 to 6,280, reinforcing its status as China's premier cultural industry exhibition [15].