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科技赋能“影视+文旅” 新质生产力催生“电影+”消费新生态
Yang Shi Wang· 2025-10-08 06:14
央视网消息:国庆中秋假期期间,北京、安徽、四川等地推出多条电影主题旅游线路,"跟着电影去打卡"成为新风尚。不少影视爱好者循 着电影镜头,走进影片中的山与水,开启别样的文旅体验。 金秋十月的黄山,云海翻腾间,嶙峋怪石与挺拔苍松相映成趣。作为电影《阿凡达》的灵感来源地,黄山的奇幻山水吸引了大批游客。不 少游客带着"寻找电影场景"的期待而来。中秋国庆假期,黄山风景区每天进山游客都超过3万人。 如果说黄山是因"电影场景"吸引游客,而安徽马鞍山市,则因一部电影与一位诗人的联结,成了文化爱好者的打卡地。动画电影《长安三 万里》中,"轻舟已过万重山"的壮阔意境、李白"举杯邀明月"的浪漫形象,让无数观众对诗仙的人生轨迹产生好奇。而马鞍山正是李白晚年居 住、终老的地方,采石矶更是传说中他"捉月落水"的诗意之地。当地也抓住影视IP带来的文旅机遇,搭建"影视+旅游"的桥梁,推出"跟着影视 游马鞍山"主题活动。活动不仅设计了"李白文化寻踪线",串联起采石矶、太白楼、李白墓园等景点,还在沿途设置了电影场景打卡牌、诗词 互动游戏,让游客在欣赏山水的同时,更能深度感受影视与文化交融的独特魅力。 目前,安徽各地梳理掌握电影拍摄地、取景地和故 ...
跟着电影去旅游 多地推出电影主题旅游线路
Yang Shi Wang· 2025-10-08 05:09
央视网消息:国庆中秋假期期间,北京、安徽、四川等地推出多条电影主题旅游线路,"跟着电影去打卡"成为新风尚。不少影视爱好者循着电影镜头, 走进影片中的山与水,开启别样的文旅体验。 金秋十月的黄山,云海翻腾间,嶙峋怪石与挺拔苍松相映成趣。作为电影《阿凡达》的灵感来源地,黄山的奇幻山水吸引了大批游客。不少游客带 着"寻找电影场景"的期待而来。中秋国庆假期,黄山风景区每天进山游客都超过3万人。 如果说黄山是因"电影场景"吸引游客,而安徽马鞍山市则因一部电影与一位诗人的联结,成了文化爱好者的打卡地。动画电影《长安三万里》中,"轻 舟已过万重山"的壮阔意境、李白"举杯邀明月"的浪漫形象,让无数观众对诗仙的人生轨迹产生好奇。而马鞍山正是李白晚年居住、终老的地方,采石矶更 是传说中他"捉月落水"之地。当地也抓住影视IP带来的文旅机遇,搭建"影视+旅游"的桥梁,推出"跟着影视游马鞍山"主题活动。活动不仅设计了"李白文化 寻踪线",串联起采石矶、太白楼、李白墓园等景点,还在沿途设置了电影场景打卡牌、诗词互动游戏,让游客在欣赏山水的同时,更能深度感受影视与文 化交融的独特魅力。 目前,安徽各地梳理掌握电影拍摄地、取景地和故事发生地 ...
一个IP带火一座城 科技赋能“影视+文旅”
Yang Shi Xin Wen· 2025-10-08 02:41
该项目通过科学复原秦陵地宫,让沉睡千年的历史奇观化为可沉浸、可交互的震撼体验。国庆期间,该 项目与秦兵马俑博物馆等知名景点协同发展,吸引大量追求深度文化体验的游客,被誉为"新三秦套 餐",充分释放"科技+文化"的融合消费潜力。 杭州西湖是《非诚勿扰》《唐探1900》《白蛇·浮生》等多部电影的拍摄取景地。中秋国庆期间,除了 能欣赏到美丽的西湖风景,这里还增加了不少科技感十足的新玩法。 在西湖畔的湖滨步行街,一座10米×7米的立方体建筑——"西子魔盒"成为游客争相打卡的焦点。通过双 面裸眼3D动态演绎西湖美景,内部则集成了国内外前沿科技产品的展示与体验。 位于湖滨步行街中央的西子廊桥"盲盒音乐会",可开合的悬浮LED屏幕宛如幕布般缓缓展开,伴随着音 乐的响起,整个廊桥变身超酷空中舞台,吸引了万余名游客驻足观看。 据网络平台数据,截至10月7日18时40分,2025年国庆档电影总票房(含预售)破17亿元!近年来,国 产影视的火爆,让中国特色文旅产业进入大众视野,一个IP带火一座城,在北京、西安、浙江、湖北等 地纷纷出现"观影+文旅"消费新模式,新质生产力催生"电影+"消费新生态。 科技赋能"影视+文旅" 一个IP带 ...
“时空光场”正式亮相 浙江加速布局虚拟现实电影产业
Sou Hu Cai Jing· 2025-10-03 02:38
这一快速增长态势,得益于政策推动、技术迭代与消费需求的多重共振。今年3月,国家电影局发布 《关于促进虚拟现实电影有序发展的通知》,掀起全国虚拟现实电影的创作热潮。 中新网杭州10月2日电(曹丹 方睿)国庆中秋假期期间,位于浙江杭州西子湖畔的"时空光场"虚拟现实空 间正式对公众开放。该项目依托前沿VR技术,为观众打造沉浸式文化体验,助力传统文化与现代科技 的深度融合。 近日,观众正在体验"时空光场"项目。主办方供图 国际数据公司(IDC)报告预测,到2025年,全球VR大空间解决方案市场规模预计将首次突破120亿美 元。其中,中国市场规模占全球的比重从2020年的18%攀升至2024年的37%,并有望在2025年突破 40%。 据介绍,此次"时空光场"首发项目为虚拟现实电影《长安三万里·梦回大唐》,参与者可化身赴京赶考 的书生,亲历与诗仙李白仗剑相遇、见证名将高适长枪破敌等经典场景,全方位感受气象万千的大唐风 华。 据了解,国庆中秋假期期间,"时空光场"项目现场推出"唐诗竞技"主题活动,深度融合《长安三万里》 影片内容与唐诗文化,吸引观众参与。此外,现场还引入阅文集团《全职高手》等IP打造VR快闪活 动,以多元 ...
北京海淀:三山五园文化艺术中心首个常设展开放
Bei Jing Shang Bao· 2025-09-26 01:23
Core Viewpoint - The San Shan Wu Yuan Cultural and Art Center, located in Haidian District, Beijing, has opened its first permanent exhibition titled "Mountains and Waters Connected - Haidian Historical Relics Exhibition," aiming to protect, research, and showcase cultural heritage [1] Group 1: Exhibition Details - The exhibition features over 300 pieces (sets) of relics unearthed in Haidian, spanning from the Neolithic era to the Qing Dynasty, presenting a comprehensive narrative of regional civilization [1] - The exhibition is characterized by a blend of "historical treasures + digital experience," integrating cutting-edge technology to enhance visitor engagement [1] Group 2: Technological Integration - Visitors can utilize MR technology to "enter" the relics and appreciate intricate details, while AI digital guides offer personalized explanations, making professional historical knowledge more accessible [1] - This immersive experience breaks traditional exhibition limitations, serving as a model for the integration of "technology + culture" in revitalizing heritage [1]
数智赋能世界文化遗产 杭州让千年前的故事“活”起来
Zhong Guo Xin Wen Wang· 2025-09-25 01:55
Core Viewpoint - The integration of digital technology with cultural heritage in Hangzhou is enhancing the preservation, transmission, and utilization of its world cultural heritage sites, including West Lake, the Grand Canal, and the Liangzhu Ancient City Ruins [1][3]. Group 1: Digital Technology Applications - The "Liangzhu VR Big Space" project allows visitors to experience a virtual journey through 5,000 years of history, showcasing the impact of digital technology on cultural heritage [1][3]. - Various high-tech applications, such as holographic projections and AR experiences, are present in the Liangzhu Ancient City Ruins Park and the Liangzhu Museum, facilitating a deeper understanding of history [3][4]. - The West Lake Museum employs 3D and projection technologies to create immersive experiences that depict the seasonal beauty of West Lake [3][4]. Group 2: Tourism and Cultural Engagement - Hangzhou is developing the "Hangzhou Tourism Big Model" and the "Hang Xiaoyi" intelligent project to enhance tourist experiences and optimize cultural tourism management [4]. - The "Hang Xiaoyi" smart service allows tourists to access historical stories and information about local culture through mobile interactions, making history more engaging and accessible [4]. - Experts believe that these technological applications significantly improve the effectiveness of cultural education compared to traditional classroom methods, making Chinese history and culture more relatable to international visitors [4].
服贸会“海淀之夜” 26家机构成为海淀区全球服务合作伙伴
Huan Qiu Wang· 2025-09-13 09:14
Group 1 - The 2025 Service Trade Fair "Haidian Night" event was held at the Summer Palace, focusing on the theme "Haiguang Ningye, Dianshi Chengjin" [1][3] - The event showcased the "Electronic Fence New Paradigm" of the Beijing Zhongguancun Comprehensive Bonded Zone and introduced new policies to benefit enterprises in Haidian District [1][9] - Haidian District awarded the title of "Global Service Cooperation Partner" to 26 institutions, including major financial and consulting firms [14] Group 2 - The event featured a cultural technology integration exhibition area, displaying advanced products such as quadruped robotic dogs and high-precision robotic hands, emphasizing new application scenarios of "technology + business," "technology + culture," and "technology + tourism" [5][9] - The first-ever robot retail store, the Galaxy Space Capsule, was launched, marking a collaboration between Galaxy General and the Summer Palace management, showcasing a deep integration of cultural heritage and embodied intelligent robotics [5][6] - The Haidian District achieved a GDP of 663.68 billion yuan in the first half of 2025, with a year-on-year growth of 6.9%, and is focused on building a modern industrial system [9] Group 3 - The Zhongguancun Comprehensive Bonded Zone introduced an innovative "3+1" smart supervision model, enhancing security and efficiency through the integration of electronic fences and robotic dogs [12][13] - The new electronic fence paradigm aims to improve governance efficiency and support innovation in key industries such as artificial intelligence and integrated circuits [13] - Haidian District plans to strengthen its global cooperation network and enhance its international trade capabilities, aiming to create a world-class business environment [15]
完美世界集团高级副总裁伊迪:以XR与AI重塑文化产业新生态
Huan Qiu Wang· 2025-09-12 07:52
Core Viewpoint - The article highlights Perfect World's immersive film production experience project at the 2025 China International Service Trade Fair, showcasing the integration of cutting-edge technology and cultural content, emphasizing the company's "technology + culture" strategy [1][3]. Group 1: Immersive Experience and Technology Integration - Perfect World created an immersive 2.5D film production experience based on its popular IP "No Regrets Today," allowing visitors to see themselves in a completed film by reading lines in front of a green screen [3]. - The project exemplifies the company's commitment to transforming viewers from passive observers to active participants, enhancing audience engagement through interactive experiences [3][4]. - The use of XR virtual shooting technology is not just a future concept but is already being applied in mainstream film and television production, increasing efficiency and breaking spatial limitations [4]. Group 2: Cultural and Technological Synergy - Perfect World is actively exploring the deep integration of digital content and cultural tourism, creatively transforming traditional Chinese cultural IPs through digital means to enhance real-world tourism experiences [5]. - The company has successfully integrated real-world cultural sites and intangible cultural heritage into its gaming experiences, enhancing player engagement with traditional culture [5][6]. - The rise of AI is viewed as a core driving force in the digital cultural industry, with Perfect World leveraging AI tools across game development and film production to optimize processes and enhance user experiences [6][7]. Group 3: Global Expansion and Localization - Perfect World has established itself as a pioneer in the global digital culture market, with a focus on high-quality, multi-platform, and localized content since its international debut in 2006 [7]. - The company’s recent global releases, such as "Tower of Fantasy," demonstrate its ability to deliver integrated experiences across multiple platforms, validating its development and distribution capabilities [7][8]. - The emphasis on cultural exchange and localization is crucial for resonating with global audiences, as seen in the integration of local cultural elements in esports and film events [8].
山东移动:5G重塑文化消费新场景,构建文化产业新形态
Qi Lu Wan Bao· 2025-09-08 01:23
Group 1 - The cultural industry is increasingly integrating with information technology, creating a new cultural ecosystem that is smarter, more immersive, and vibrant [1] - Shandong Mobile is deeply involved in the local cultural industry development, establishing a new digital supply system that combines technology and culture, while adhering to the "people-centered" development philosophy [1] Group 2 - A smart management system has been implemented in libraries, featuring a dual-band Wi-Fi 6 network that supports over 2000 concurrent connections and download speeds of up to 1.2 Gbps [3] - More than 50 smart sensors collect data to monitor and adjust environmental conditions, ensuring optimal temperature, humidity, light, and air quality [3] - The big data platform analyzes borrowing preferences, leading to a 45% increase in book turnover rates, ensuring that each book reaches its intended reader [3] Group 3 - Shandong Mobile has established a three-tiered special service team to respond to the digital transformation needs of the library management industry, comprising over 20 local technical professionals [6] - The company has conducted field visits to over 20 cultural industry units, gathering more than 100 optimization suggestions and identifying over 10 bottlenecks in the cultural industry's transformation [6] - Customized solutions are being implemented for each library, leveraging a service system that combines connectivity, computing power, and capabilities to address technical challenges in digital transformation [6] Group 4 - The company aims to continue empowering various industries with innovative technology, ensuring that the benefits of digitalization reach every household and making knowledge acquisition more equitable and accessible [8]
华扬联众携手湘江集团设立合资公司 加速数字与文旅产业融合
Group 1 - The company, Huayang Lianzhong, announced a joint investment of 402 million yuan with its controlling shareholder, Hunan Xiangjiang New Area Development Group, to establish Hunan Huayang Cultural Tourism Operation Management Co., Ltd. [1] - Huayang Lianzhong will contribute 205 million yuan in cash for a 51% stake, while Xiangjiang Group will contribute 100% equity of Hunan Xiangjiang Urban Operation Management Co., Ltd. valued at 197 million yuan for a 49% stake [1] - The transaction aims to integrate mature cultural tourism assets and leverage the controlling shareholder's resources to enter the digital cultural tourism sector, creating a new revenue engine [1] Group 2 - The collaboration between Huayang Lianzhong and Xiangjiang Group began in November 2024 with a strategic cooperation agreement focusing on digital cultural tourism service platform construction and immersive experience scene creation [2] - The integration of mature cultural tourism assets is seen as a key step in accelerating the cooperation between the two parties, especially after Xiangjiang Group became the controlling shareholder [2] - The company is pursuing a "technology + culture" dual-driven development strategy, investing in AI marketing models to maintain industry leadership while enhancing its cultural tourism layout through the controlling shareholder's resources [2]