Core Insights - Babycare has successfully entered the Japanese offline market with its flagship product, the "Purple Lid Wipes," now available in over 8,000 stores, including being the first Chinese maternal and infant brand in 7-Eleven [1][4][12] - The brand achieved a 50% repurchase rate among users on the Rakuten e-commerce platform in Japan, indicating strong consumer acceptance [1] Market Entry Strategy - Babycare began its foray into the Japanese market through cross-border e-commerce in 2022, focusing on offline retail, which dominates the Japanese market with 90.62% of sales [4][12] - The company conducted extensive local market research over two years, engaging with over 1,500 Japanese consumers to understand their preferences and usage habits [5][6] Product Differentiation - The "Purple Lid Wipes" feature superior product specifications, such as double the thickness of competing products and a significantly higher liquid content, which have contributed to their success [4][6] - Babycare's commitment to quality is reflected in its use of 100% biodegradable plant fibers and a rigorous production process that exceeds Japanese standards [6][7] Brand Positioning - Babycare aims to establish itself as a premium brand by focusing on product innovation and differentiation, rather than competing on price, which is a common strategy among many brands entering Southeast Asian markets [12][13] - The company emphasizes the importance of understanding local consumer habits and preferences, tailoring its offerings to meet the high standards of Japanese consumers [13][14] Future Expansion - Beyond Japan, Babycare is also expanding into the Middle East, having opened four stores in Dubai, showcasing its strategy of brand expansion rather than merely manufacturing [13][14] - The company plans to continue introducing innovative products across various categories, maintaining a focus on quality and consumer value [7][12]