Group 1 - The article emphasizes the importance of establishing a solid foundation for trademark registration, copyright registration for product images, and appearance patent filing as core evidence for future complaints [1] - A clear pricing system is to be developed, with agreements signed with all online distributors that include price clauses and a security deposit ranging from 50,000 to 100,000 yuan, along with a tiered penalty system for price violations [1] Group 2 - A traceability and monitoring system will be established, assigning a unique traceability code to each product to record distributor and sales area information, facilitating quick identification of sources of price violations [3] - Tools such as Data Wei and Manmanbuy will be introduced for price control, providing 24/7 monitoring across all platforms with a warning threshold set at 10%-15% below the suggested retail price [3] Group 3 - A tiered communication mechanism will be implemented for authorized merchants with minor price violations, prioritizing phone or email communication to understand the reasons behind low prices, while direct penalties will be applied for repeated violations [3] - For unauthorized stores, rights protection will be prioritized through the platform's intellectual property channels [3] Group 4 - In cases of persistent violations such as link changes and repeated infractions, the company may hire lawyers to send legal letters citing violations of the Anti-Unfair Competition Law [4] - If non-compliance continues, the company will compile notarized evidence of violations to file lawsuits in internet courts, and can report large-scale counterfeiting and predatory pricing to market regulatory authorities through the 12315 platform [4] - Third-party price control companies like Shouwei can be engaged to handle complaints in bulk and regularly optimize strategies, especially when the brand's manpower is limited [4]

Core Insights - The "Double 11" shopping festival in China has evolved into a prolonged promotional period, with consumers becoming accustomed to discounts and promotions, leading to a decline in consumer enthusiasm [2][6] - Consumer confidence remains low, with the consumer confidence index at 89.6 in September, below the optimistic threshold of 100, indicating ongoing economic challenges [6] - Japanese brands are facing tough competition in the Chinese market, with a notable shift towards domestic products and a slight recovery in sales for certain categories [7][8] E-commerce Trends - E-commerce companies have extended promotional periods to over a month, with JD.com starting promotions three days earlier than in 2024, and Alibaba's promotions lasting until November 14 [6][10] - The trend of "emotional consumption" has emerged, with increased sales in outdoor sports products and cartoon-themed items during the early phase of the Double 11 promotions [6] Japanese Brands in China - Japanese brands are experiencing a decline in circulation on major e-commerce platforms, but there are signs of recovery with a 1% increase in circulation for the first ten months of the year [7] - Specific categories such as sports and outdoor products have seen significant growth, with a 19% increase, while clothing and skincare products grew by 4% [7][8] Consumer Behavior - Consumers are increasingly price-sensitive, with a focus on finding the lowest prices for everyday items, reflecting a shift in purchasing behavior [4][6] - The concept of "fail-proof shopping" is gaining traction among Chinese consumers, emphasizing the need for brands to provide value beyond discounts [10]