全平台通用基础操作 夯实资质与规则基础：提前完成商标注册、产品主图版权登记、外观专利备案等，这些是后续投诉的核心依据。同时制定清晰价格体系，和所有线上经销 商签订含价格条款的协议，约定 5 - 10 万元不等的保证金，明确低价违规的阶梯处罚，比如首次违规扣保证金，屡犯则终止授权。 顽固问题升级处置 若遇到换链接重开、反复违规的店铺，可委托律师发送律师函，明确其违反《反不正当竞争法》的事实。若仍不整改，整理公证后的违规证据向互联网法 院提起诉讼。针对大规模售假、低价倾销行为，还能通过 12315 平台向市场监管部门举报，借助行政力量查处。若品牌人力有限，也可委托商维等第三方 控价公司，它们熟悉各平台规则，能批量处理投诉并定期复盘优化策略。 搭建溯源与监测体系：给每件产品赋唯一溯源码，记录经销商、销售区域等信息，方便快速定位窜货源头。另外引入数据威、慢慢买等控价工具，7×24 小时监控全平台，设置低于指导价 10%-15% 的预警阈值，自动抓取违规链接和证据，减少人工排查压力。 建立分级沟通机制：对首次轻微乱价的授权商家，优先电话或邮件沟通，了解清库存、活动设置错误等低价原因，发整改通知；对多次违规的，直接启动 ...

Core Insights - The "Double 11" shopping festival in China has evolved into a prolonged promotional period, with consumers becoming accustomed to discounts and promotions, leading to a decline in consumer enthusiasm [2][6] - Consumer confidence remains low, with the consumer confidence index at 89.6 in September, below the optimistic threshold of 100, indicating ongoing economic challenges [6] - Japanese brands are facing tough competition in the Chinese market, with a notable shift towards domestic products and a slight recovery in sales for certain categories [7][8] E-commerce Trends - E-commerce companies have extended promotional periods to over a month, with JD.com starting promotions three days earlier than in 2024, and Alibaba's promotions lasting until November 14 [6][10] - The trend of "emotional consumption" has emerged, with increased sales in outdoor sports products and cartoon-themed items during the early phase of the Double 11 promotions [6] Japanese Brands in China - Japanese brands are experiencing a decline in circulation on major e-commerce platforms, but there are signs of recovery with a 1% increase in circulation for the first ten months of the year [7] - Specific categories such as sports and outdoor products have seen significant growth, with a 19% increase, while clothing and skincare products grew by 4% [7][8] Consumer Behavior - Consumers are increasingly price-sensitive, with a focus on finding the lowest prices for everyday items, reflecting a shift in purchasing behavior [4][6] - The concept of "fail-proof shopping" is gaining traction among Chinese consumers, emphasizing the need for brands to provide value beyond discounts [10]