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黄金周四大板块交出亮眼成绩单,深业开启大资管转型“加速跑”
Sou Hu Cai Jing· 2025-11-03 06:10
Core Insights - The article highlights the strategic transformation of the company from traditional real estate development to a diversified asset management model, focusing on enhancing operational efficiency and value integration across its four main business segments: property management, commercial management, hotel management, and infrastructure [1][28]. Property Management - The property management segment has achieved significant growth, expanding its operational area to over 100 million square meters and adding 3.11 million square meters in the first half of the year, with successful bids for high-quality projects [4][27]. - The company has been recognized as the 14th among the top 100 property service companies in China for 2025, marking four consecutive years of improvement in its ranking [4][27]. - The segment has demonstrated exceptional service capabilities in public cultural venues, achieving a record of over 1 million visitors at the Shenzhen Science Museum within three months of its opening [4][10]. Commercial Management - The commercial management segment plays a crucial role in the company's transformation, with the flagship project, Deep Industry City, serving as a model for integrating culture, commerce, and tourism [11][15]. - In the first half of the year, the project attracted over 20 million visitors and achieved a 29% increase in commercial sales, showcasing its successful multi-faceted operational strategy [11][15]. - The company is expanding its commercial footprint through strategic partnerships and new projects, enhancing its market presence in the Greater Bay Area [13][15]. Hotel Management - The hotel management segment is focusing on high-end operations, with the Mandarin Oriental Hotel in Shenzhen leading the luxury market in room revenue and receiving prestigious awards [16][18]. - The company has launched its own hotel brand, "Jingju," which includes various product lines catering to different market segments, further solidifying its competitive position [18][20]. - The successful opening of the Wuyishan Jingju Resort marks a significant step in expanding its national hotel portfolio, with a total of 17 hotels either operational or under construction [20][28]. Infrastructure - The infrastructure segment is leveraging technology to enhance traffic efficiency and safety, implementing smart monitoring systems that have effectively managed over 90,000 incidents since 2025 [21][26]. - The introduction of intelligent toll collection systems has improved vehicle passage efficiency by an average of 15 seconds, significantly reducing congestion at toll stations [26][27]. - The segment aims to provide high-quality service for urban transportation through continuous technological advancements and operational improvements [26][27]. Strategic Transformation - The company is transitioning from a traditional developer to a modern asset manager, focusing on a dual strategy of "sales + self-holding" to redefine real estate value logic [28][29]. - The establishment of a "group asset management platform + professional operation platform" ecosystem is underway, aiming to enhance asset liquidity and optimize capital returns [27][28]. - This strategic shift is expected to not only optimize the asset structure but also provide a valuable reference model for the industry [29].