Core Insights - The article highlights the strategic transformation of the company from traditional real estate development to a diversified asset management model, focusing on enhancing operational efficiency and value integration across its four main business segments: property management, commercial management, hotel management, and infrastructure [1][28]. Property Management - The property management segment has achieved significant growth, expanding its operational area to over 100 million square meters and adding 3.11 million square meters in the first half of the year, with successful bids for high-quality projects [4][27]. - The company has been recognized as the 14th among the top 100 property service companies in China for 2025, marking four consecutive years of improvement in its ranking [4][27]. - The segment has demonstrated exceptional service capabilities in public cultural venues, achieving a record of over 1 million visitors at the Shenzhen Science Museum within three months of its opening [4][10]. Commercial Management - The commercial management segment plays a crucial role in the company's transformation, with the flagship project, Deep Industry City, serving as a model for integrating culture, commerce, and tourism [11][15]. - In the first half of the year, the project attracted over 20 million visitors and achieved a 29% increase in commercial sales, showcasing its successful multi-faceted operational strategy [11][15]. - The company is expanding its commercial footprint through strategic partnerships and new projects, enhancing its market presence in the Greater Bay Area [13][15]. Hotel Management - The hotel management segment is focusing on high-end operations, with the Mandarin Oriental Hotel in Shenzhen leading the luxury market in room revenue and receiving prestigious awards [16][18]. - The company has launched its own hotel brand, "Jingju," which includes various product lines catering to different market segments, further solidifying its competitive position [18][20]. - The successful opening of the Wuyishan Jingju Resort marks a significant step in expanding its national hotel portfolio, with a total of 17 hotels either operational or under construction [20][28]. Infrastructure - The infrastructure segment is leveraging technology to enhance traffic efficiency and safety, implementing smart monitoring systems that have effectively managed over 90,000 incidents since 2025 [21][26]. - The introduction of intelligent toll collection systems has improved vehicle passage efficiency by an average of 15 seconds, significantly reducing congestion at toll stations [26][27]. - The segment aims to provide high-quality service for urban transportation through continuous technological advancements and operational improvements [26][27]. Strategic Transformation - The company is transitioning from a traditional developer to a modern asset manager, focusing on a dual strategy of "sales + self-holding" to redefine real estate value logic [28][29]. - The establishment of a "group asset management platform + professional operation platform" ecosystem is underway, aiming to enhance asset liquidity and optimize capital returns [27][28]. - This strategic shift is expected to not only optimize the asset structure but also provide a valuable reference model for the industry [29].

Group 1: Shenzhen Holdings Business Progress - Shenzhen Holdings announced the completion of the demolition phase for the second phase of the Chegongmiao First Renewal Unit project, with the land contract signed in June 2025, entering the substantive development stage [1] - The project covers an area of 28,000 square meters with a total construction area of 488,000 square meters, and a planned gross floor area of 360,000 square meters, aiming to create a TOD urban complex that integrates office, industry, and commerce [1] - In Q2 2025, the company reported an unaudited contract sales amount of approximately 3.68 billion RMB, a 17.5% increase from Q1, with a contract sales area of about 192,200 square meters [1] Group 2: Sales Performance - For the first half of 2025, the company reported an unaudited total contract sales amount of approximately 6.814 billion RMB, a 10.3% increase year-on-year, with a total contract sales area of about 299,500 square meters, up 25.5% from the previous year [1] - The average selling price per square meter was approximately 22,751 RMB [1] Group 3: Deep Industry Developments - Deep Industry's second quarter foot traffic increased by 15% year-on-year, with over 320,000 visitors on the first day of the Qingming Festival, setting a new single-day foot traffic record for commercial entities in the Futian District [2] - The company received accolades such as the "Top 50 Shopping Centers with Outstanding Comprehensive Strength" from Guandian Network and the "Gold Award for Most Popular Mall in the Greater Bay Area" from Hong Kong travel website Gotrip [2] - The introduction of the first duty-free shop in Shenzhen to Deep Industry is set to open in Q3, enhancing the diversity of the commercial ecosystem [2]

近日，深业集团发布公告称，执掌集团12年的董事长吕华因年龄原因正式卸任，原党委副书记、总经理 王昱文接任董事长。 对于这家深圳老牌国企而言，今年是其转型的关键时期，也是业绩能否扭亏的关键一年。都说"新官上 任三把火"，那么，"新帅"王昱文能否助深业集团业绩脱困？ 深业集团来到"十字路口" 据官网显示，深业集团是深圳"建设世界一流企业"的11家市属国企之一，前身深业贸易有限公司于1983 年在香港注册成立，作为深圳市政府派驻香港代表机构和对外贸易活动经济实体，长期承担"窗口公 司"职能。 深业集团定位为"产城创新建设者，幸福民生运营商"，实行"三块牌子，一套人马"一体化运作方式，现 有两家上市公司，分别为深圳控股和沙河股份，而且是中国平安等企业的主要股东，其业务覆盖20个 省、58个城市，累计开发项目197个、面积4567万平方米。 深业集团正是在前董事长吕华的手里，完成了从不到百亿资产发展到近两千亿资产的蜕变。2012年，吕 华接掌深业集团，彼时，深业集团的总资产规模不足100亿元，而截至2023年年末其总资产已经达到了 1925亿元。 在这一时期，深业集团依托深圳国资背景，抓住土地红利，打造了深业上城、深业 ...

Group 1 - The core viewpoint of the articles highlights the systematic reconstruction of the national land spatial planning system in China, which has entered the full implementation phase after seven years of effort [1] - The "multi-planning integration" land spatial planning system has been largely established, with the overall planning for provinces, cities, and counties being approved [1] - The recent revision of the "Urban Health Assessment Regulations for Land Spatial Planning" emphasizes the need for enhanced performance evaluation of urban land space [1] Group 2 - The Shenye Shangcheng project in Shenzhen, a mixed-use urban complex, occupies over 120,000 square meters and has a total construction area of approximately 1.2 million square meters, transforming an old industrial park into a vibrant urban space [2] - The project aims to create a headquarters economy cluster by repurposing the site, which was previously separated from the city by major roads, into a high-end mixed-use development [2][3] - In the past year, the Shenye Shangcheng project attracted over 40 million visitors and generated sales of 6 billion yuan, showcasing the vitality of Shenzhen as a mega-city [3] Group 3 - The construction of the Kunpeng No. 1 Bridge aims to connect the fragmented ecological areas of Meilin Mountain and Yinhu Mountain, facilitating wildlife movement and enhancing biodiversity [4][5] - The bridge features a width of 48.4 meters, with a portion dedicated to simulating natural habitats for wildlife, demonstrating a commitment to ecological restoration [4][5] Group 4 - The urban planning assessment in 2021 identified a potential shortage of school placements in the Jiazitang community, leading to the addition of two new educational sites to alleviate enrollment pressure [6] - The rapid construction of a public school in the Guangming District, utilizing innovative land-saving and modular construction methods, effectively addressed the community's educational needs [6] - The new regulations for urban health assessments now require cities to evaluate the accessibility of essential services within a 15-minute community life circle, promoting a better living environment for residents [7]