成人乳霜洗脸巾

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稳健医疗:全棉时代将从多方面推进棉柔巾业务
Zheng Quan Ri Bao Wang· 2025-08-25 11:42
Core Viewpoint - The company, Stable Medical, is optimistic about the growth potential of its cotton soft towel business, driven by consumer preference for 100% cotton products over synthetic materials, and plans to enhance product offerings and channel strategies to achieve high growth in the second half of the year [1] Product Strategy - The company will focus on using 100% cotton as raw material without adding chemical fibers, aiming to upgrade the product experience around "softness" [1] - New product launches include adult cream facial towels and upgraded classic cotton soft towels, which have improved softness by 45% without softeners [1] - The company plans to introduce differentiated packaging products that emphasize emotional value in the second half of the year [1] Market Expansion - The company aims to expand its product range to meet diverse consumer needs, including beauty and personal care applications, with packaging upgrades for various usage scenarios [1] - The company will explore new market segments by developing products tailored to different demographics and preferences [1] Channel Strategy - In response to the slowdown in traditional e-commerce growth, the company will embrace high-growth channels such as interest e-commerce and instant retail (O2O delivery economy) [1] - The company is committed to strengthening its channel construction to enhance market reach [1] Growth Confidence - The company expresses strong confidence in restoring high growth for its cotton soft towel business in the second half of the year through product innovation, new product promotion, and channel development [1]