Group 1 - The upcoming "Double Eleven" shopping festival has prompted e-commerce companies in the region to enter a preparation phase to capture market opportunities [1][6] - E-commerce operations are bustling, with companies focusing on live streaming, logistics, brand operations, and supply chain support to enhance their market presence [6][10] - Gansu Longshantang Trading Co., Ltd. plans to leverage short video live streaming as a core growth point, expecting a sales increase of approximately 30% compared to the previous year during the "Double Eleven" event [10] Group 2 - The local government is supporting e-commerce development with a special fund of 450,000 yuan, facilitating marketing efforts and promoting local agricultural products [17] - The region's diverse agricultural product system, including 321 green organic geographical indication products, provides a strong supply chain for e-commerce companies [17][19] - Local specialties such as Wu Du pepper and Cheng County walnuts are prepared for distribution, aiming to reach national markets [23]