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深圳2025家装补贴已惠及33万人,带动消费超139亿元
Nan Fang Du Shi Bao· 2025-11-12 07:15
Core Insights - The Shenzhen residential renovation subsidy program has significantly benefited citizens and businesses, with approximately 330,000 residents participating and generating nearly 500 million sales orders, leading to a total home decoration consumption exceeding 13.9 billion yuan [1] Group 1: Policy Enhancements - The maximum subsidy per household has been increased to 52,000 yuan, covering old home renovations and kitchen and bathroom upgrades, along with a tripartite discount model combining government subsidies, bank benefits, and merchant discounts [2] - Consumers can enjoy immediate discounts at participating merchants, enhancing their satisfaction and experience [2] Group 2: Participation and Market Dynamics - Over 5,000 offline stores have joined the program, representing a 3.3-fold increase from the previous year, with a service network covering more than 60 districts [3] - A wide range of products, including custom home solutions and smart home devices, are in high demand, reflecting consumers' desire for quality and personalized living environments [3] Group 3: Business Confidence and Industry Growth - The policy has translated into strong business momentum, with participating retail venues experiencing an average customer traffic increase of over 35% and sales growth of over 25% [4] - Major brands and leading decoration companies have reported double-digit revenue growth, ranging from 13% to 25% [4] Group 4: Regulatory Framework and Future Plans - The program has established a robust regulatory framework to ensure fairness and sustainability, with over 400 inspections conducted to safeguard financial resources and maintain policy credibility [5] - The Shenzhen Housing and Construction Bureau plans to summarize the program's experiences to further stimulate the home decoration market and enhance residents' living conditions [5]