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文博、潮玩、夜游……四川创新文旅场景燃动“考后经济”
Xin Hua Wang· 2025-07-12 09:30
Core Insights - The tourism industry in Sichuan is experiencing a surge in demand due to the post-examination travel trend among students, with a reported 88% increase in bookings for travel products after the college entrance examination [1] - Sichuan province has launched a summer cultural and tourism consumption season, offering 65.65 million yuan in vouchers and discounts for students, enhancing the attractiveness of the region as a travel destination [1] Group 1: Tourism Trends - The peak travel period for family tourists is expected to occur from mid-July to mid-August, coinciding with the summer vacation following the examination results [1] - Popular travel experiences among graduates include theme parks, cultural venues, and events such as concerts and music festivals, indicating a shift towards emotional and unique experiences [1][2] Group 2: Innovative Experiences - Sichuan's tourism destinations are introducing innovative experiences tailored to young people's preferences, such as VR archaeological experiences at the Sanxingdui Museum and immersive digital exhibitions at the Dongjiao Memory Art District [2] - The integration of cultural and ecological themes in tourism, such as exploring panda habitats and traditional cultural experiences, is gaining popularity among families and young visitors [2] Group 3: Events and Activities - A variety of events, including concerts and sports competitions, are scheduled in Sichuan this summer, encouraging tourists to travel in conjunction with these events [3] - The upcoming Chengdu Cactus Music Festival is expected to attract significant attendance, with nearly 70,000 people expressing interest on ticket platforms [2][3]