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消费热度攀升 需求持续释放
Liao Ning Ri Bao· 2025-07-24 01:10
Core Insights - The article highlights the vibrant development of the "night economy" in Shenyang, with various new consumption scenarios and models emerging, enhancing consumer experiences [1] - The province's retail sales of consumer goods reached 513.77 billion yuan in the first half of the year, showing a year-on-year growth of 6.3%, which is 1.3 percentage points higher than the national average [1] - The implementation of the "old-for-new" consumption policy has significantly boosted consumer spending, with over 645.8 million items sold under this initiative, generating sales exceeding 44 billion yuan [2] Group 1: Economic Performance - The retail sales of consumer goods in Liaoning province increased by 6.3% year-on-year, with a notable growth in retail sales of limited above consumer goods by 9.6% [1] - The province's consumption market has been invigorated by various promotional activities and policies, leading to a significant increase in consumer spending [2][3] Group 2: Policy Impact - The "old-for-new" policy has expanded its scope, now including 20 categories of household appliances, which has effectively stimulated consumer demand [2] - The provincial government has issued nearly 300 million yuan in consumption subsidies, which has played a crucial role in driving consumption growth [3] Group 3: Event-Driven Consumption - Major events such as concerts and beer festivals have attracted large crowds, with a concert in Dalian drawing 3.25 million visitors and generating 3.16 billion yuan in consumption [5] - The province has organized over 1,000 promotional activities this summer, aiming to convert emotional value into economic value [5][6] Group 4: Future Strategies - The provincial government plans to continue promoting the "old-for-new" initiative and organize more consumption activities, focusing on integrating commerce, tourism, culture, and sports [6] - There is an emphasis on developing new consumption formats, including online shopping and artificial intelligence, to sustain the current positive consumption trend [6]
“考后经济”热潮带来新机遇
Jing Ji Ri Bao· 2025-07-18 22:02
Group 1: Travel Market Response - The travel market is experiencing a surge in demand as high school graduates seek to celebrate their achievements with family trips, particularly to historical and cultural cities like Beijing, Nanjing, and Xi'an [2][3] - Popular travel destinations include theme parks, with Shanghai Disney Resort being a top choice, and many regions are offering discounts for graduates, such as free entry with exam admission tickets [2][3] - Approximately 55% of graduation trip users prefer to travel in groups of 2 to 3, highlighting the trend of shared experiences among friends and family [2] Group 2: Skills and Personal Development - Graduates are increasingly investing in personal development activities such as driving lessons, fitness training, and skill enhancement courses during their break [4] - Training institutions are offering summer discounts to attract graduates, with driving schools providing significant fee reductions for students [4] - The end of high school marks a transition to adulthood for many graduates, leading to increased consumer autonomy and spending on personal grooming and medical aesthetics [4][6] Group 3: Consumer Behavior Insights - The post-exam economy reflects a balance between material and experiential consumption, with a focus on both immediate enjoyment and long-term human capital investment [5] - There is a notable shift towards rational purchasing behavior among graduates, with many opting for essential items rather than luxury brands, influenced by promotional offers and discounts [7] - The interest in domestic brands among the "00s" generation is rising, with a reported 78% purchasing rate, indicating a significant opportunity for local brands [6][7] Group 4: Sustainable Consumption Practices - Experts emphasize the importance of guiding young consumers towards rational spending, encouraging them to balance their desires with financial realities [6] - The government and businesses are urged to adapt to the evolving consumer landscape by enhancing product offerings and ensuring a safe consumption environment [7] - Sustainable development of the post-exam economy requires a focus on long-term consumer needs and preferences, with an emphasis on innovation in products and services [7]
文博、潮玩、夜游……四川创新文旅场景燃动“考后经济”
Xin Hua Wang· 2025-07-12 09:30
Core Insights - The tourism industry in Sichuan is experiencing a surge in demand due to the post-examination travel trend among students, with a reported 88% increase in bookings for travel products after the college entrance examination [1] - Sichuan province has launched a summer cultural and tourism consumption season, offering 65.65 million yuan in vouchers and discounts for students, enhancing the attractiveness of the region as a travel destination [1] Group 1: Tourism Trends - The peak travel period for family tourists is expected to occur from mid-July to mid-August, coinciding with the summer vacation following the examination results [1] - Popular travel experiences among graduates include theme parks, cultural venues, and events such as concerts and music festivals, indicating a shift towards emotional and unique experiences [1][2] Group 2: Innovative Experiences - Sichuan's tourism destinations are introducing innovative experiences tailored to young people's preferences, such as VR archaeological experiences at the Sanxingdui Museum and immersive digital exhibitions at the Dongjiao Memory Art District [2] - The integration of cultural and ecological themes in tourism, such as exploring panda habitats and traditional cultural experiences, is gaining popularity among families and young visitors [2] Group 3: Events and Activities - A variety of events, including concerts and sports competitions, are scheduled in Sichuan this summer, encouraging tourists to travel in conjunction with these events [3] - The upcoming Chengdu Cactus Music Festival is expected to attract significant attendance, with nearly 70,000 people expressing interest on ticket platforms [2][3]
从家电焕新到烟火升腾 “夏日经济”点燃消费新活力
Group 1: Consumer Market Recovery - The consumer market in China is experiencing a strong recovery driven by high temperatures and the "post-exam economy" [1][3] - The sales of new energy-efficient air conditioners have surged by 82% year-on-year since late June [3] - The demand for digital products, such as laptops and cameras, has also increased significantly, with laptop sales up by 200% and digital camera sales up by 190% [3] Group 2: Night Economy and Dining Trends - The night economy is thriving, with restaurants reporting a 50% increase in nighttime revenue compared to daytime [4][6] - Many dining establishments are innovating their offerings and extending operating hours to cater to the growing demand for nighttime social experiences [4][6] - Promotions targeting students, such as discounts on drinks for exam candidates, have attracted more customers during the night [4] Group 3: E-commerce and Online Consumption - E-commerce platforms are enhancing consumer experiences through subsidies and promotions, with Taobao launching a 50 billion yuan subsidy plan [5] - The online food delivery market has rapidly expanded, with daily orders increasing from over 100 million to 200 million [5] - E-commerce platforms are evolving from mere transaction intermediaries to essential consumer infrastructure, optimizing logistics and services [6]
成人礼的重要一课(纵横)
Ren Min Ri Bao· 2025-07-03 22:08
Group 1 - The core idea of the articles is that the "post-examination economy" is not just about consumption but serves as an educational opportunity for students to understand their social roles and responsibilities [1][2] - After the college entrance examination, students transition from being primarily identified as "students" to being recognized as independent consumers, which marks a significant change in their social identity [2] - The consumption activities following the examination provide students with a chance to explore self-management and financial responsibility, emphasizing the importance of making informed choices rather than indulging in excessive spending [1][2] Group 2 - The "post-examination economy" creates suitable scenarios that guide students in establishing correct consumption and value perspectives, highlighting the need for consumption education as part of their growth [2] - The experience of using their examination admission tickets as "passes" for discounts and free entries symbolizes their entry into society and the responsibilities that come with it [2] - Ultimately, the most valuable lesson from the "post-examination economy" is the development of financial awareness and self-exploration among students, which contributes to their personal growth [2]
新华视点|暑期消费“热”起来 多地业态创新点燃夏日经济引擎
Xin Hua She· 2025-07-01 08:43
Group 1 - The summer consumption boom is sweeping across the country, driven by innovative integration of cultural tourism, agricultural livestreaming, and health experiences, which are enhancing consumption scenarios and becoming a significant growth point for domestic demand [2] - Jiangsu Province's city football league is leveraging "football + cultural tourism" to attract fans and tourists, allowing them to enjoy both the excitement of football and the local scenic beauty [4][6] - Xinjiang's Turpan is experiencing a surge in visitors for sand therapy, with local efforts to integrate sand therapy with tourism and wellness, creating a distinctive health brand [8][10] Group 2 - The end of the college entrance examination has sparked a consumption wave in Urumqi, Xinjiang, with digital products, beauty services, and driving lessons becoming popular among students [13][15] - Guangdong's Shanwei City is revitalizing the lychee industry through the integration of livestreaming, cold chain logistics, and agricultural tourism, creating new consumption scenarios [17][19] - Hebei's Anping County is activating red education consumption through a diverse cultural dissemination matrix, with a notable increase in visitors to the first rural branch of the Communist Party's memorial hall, which saw a 65% increase in visitor numbers in the first half of the year [21][23]
追光丨准考证别扔!小心损失“一个亿”
Xin Hua She· 2025-06-29 07:29
Group 1 - The article highlights the emergence of a "post-exam economy" as students complete their high school and middle school exams, leading to various promotional offers and discounts for graduates [5][6] - Many regions across the country are providing benefits for students, such as free admission to tourist attractions and transportation discounts, encouraging travel and leisure activities [5][8] - There is a significant increase in travel bookings among high school graduates, with a year-on-year surge of 137% in travel interest from the end of exams to the college application period [10] Group 2 - The summer after exams is not only a time for leisure but also an opportunity for personal transformation, with many graduates opting for cosmetic procedures and fitness programs [12][14] - Fitness centers are experiencing a rise in popularity among graduates, offering specialized discounts and programs tailored for students, indicating a trend towards health and wellness [14] - The article emphasizes the importance of physical education in universities, with students required to complete a minimum of 144 hours of physical education courses during their first two years [16][17]
考驾照增技能、毕业旅行……“考后经济”升温透出青年消费新趋势
Yang Guang Wang· 2025-06-29 00:38
Group 1 - The "post-examination economy" is gaining momentum as high school graduates engage in various consumption activities such as purchasing electronic products, learning driving skills, and traveling to celebrate their graduation [1][2] - Many graduates are taking advantage of discounts offered at tourist attractions, with some locations providing up to 50% off for students presenting their examination admission tickets [1] - The driving school sector is experiencing a surge in enrollment, with a reported 20% increase in student registrations compared to the previous year, primarily consisting of high school graduates and current students [2] Group 2 - The digital product market is witnessing a significant increase in transactions, with over 77,000 sales recorded in a specific region, leading to a total consumption boost of over 200 million yuan [2] - The "post-examination economy" is becoming a crucial part of the summer economy, particularly in the service consumption sector, which is showing notable growth trends [2] - The new generation of consumers is characterized by distinct individual preferences, prompting the need for targeted product offerings to cater to this emerging consumer group [2]
让“考后经济”成为考生消费观念的成人礼
Core Insights - The "post-exam economy" is emerging as a significant trend among graduates, characterized by a surge in consumption related to travel, electronics, and personal development [1][2] - The demand for travel among high school graduates has increased dramatically, with a reported 137% year-on-year rise in bookings during the period from exam completion to college application [2] - The total number of high school graduates in 2025 is approximately 13.35 million, maintaining a historical high, which contributes to the robust growth of the "post-exam economy" [2] Consumption Trends - Graduates are engaging in various forms of consumption that symbolize personal growth and achievement, such as travel, new electronics, and skills development [1] - Parents are increasingly viewing these expenditures as a form of "coming-of-age" celebration for their children, reflecting a cultural shift in how educational milestones are recognized [1][2] Economic Context - The government has implemented supportive policies to stimulate consumption, including a special bond issuance of 300 billion yuan aimed at promoting the replacement of old consumer goods, which is 150 billion yuan more than the previous year [2] - The "post-exam economy" is seen as a natural outcome of these supportive measures and the high number of graduates entering the market [2] Social Responsibility - There is a call for parents, schools, and society to guide graduates towards rational consumption, emphasizing the importance of financial literacy and responsible spending [3] - The need to balance fulfilling desires with instilling values of moderation and investment in the future is highlighted, suggesting a shift towards more sustainable consumption practices [3]
火热的“考后经济”出了新考题
Jing Ji Ri Bao· 2025-06-26 22:06
Core Insights - The "post-examination economy" is a significant component of the summer economy, showing notable growth in service consumption, which not only meets the personal needs of students but also stimulates family spending [1][2] Group 1: Consumption Trends - There has been a threefold increase in search volume for "graduation travel" since June, indicating a surge in demand for travel among students after exams [1] - Discounts and promotions for students, such as free or discounted admission to attractions with exam admission tickets, are prevalent, enhancing consumer enthusiasm [1] - The "upgrade" of personal items like smartphones and tablets is also trending, supported by government policies and retailer promotions aimed at graduates [1] Group 2: Service Consumption Growth - As China's GDP per capita exceeds $13,000, service consumption is rapidly increasing, with projections indicating that by 2024, service consumption will account for 46.1% of per capita consumption expenditure [3] - There remains significant room for growth in service consumption compared to developed countries, where the figure is around 60% [3] Group 3: Youth Consumer Behavior - The "Z generation" prioritizes experiential value and quality over mere functionality, showing a willingness to spend on unique experiences and social activities [4] - Popular consumption venues include theme parks, cultural sites, and events like concerts, which cater to the social and emotional needs of young consumers [4] Group 4: Consumer Environment Optimization - The lack of standardized regulations in the service consumption sector has led to issues such as false advertising and privacy breaches, which can harm consumer trust [5] - Continuous innovation in supply-side offerings is essential, focusing on understanding young consumers' preferences and integrating new technologies to create diverse and personalized services [5]