户外旅游装备
Search documents
2025中国文化旅游产业博览会成果丰硕 三天迎客22.5万人次签约232.8亿元
Chang Jiang Shang Bao· 2025-09-15 23:46
Core Insights - The 2025 China Cultural Tourism Industry Expo successfully concluded in Wuhan, attracting 225,000 visitors and showcasing a total exhibition area of 100,000 square meters [1][2][3] Group 1: Event Overview - The expo featured 10 indoor exhibition areas and 1 outdoor cultural tourism IP exhibition area, with a central stage for performances [1] - A total of 2,000 enterprises participated, and the event included 2 professional exchange activities and 5 transaction negotiation activities [1] Group 2: Visitor Engagement - Half of the attendees were from outside the local area, indicating strong interest and engagement from a broader audience [2][3] - Hotel bookings in Wuhan increased by 43.5% year-on-year during the event, with some hotels experiencing a doubling in reservations [3] Group 3: Sales Performance - On-site transactions for cultural and tourism products reached 170 million yuan, while the total transaction amount from the negotiation activities was 810 million yuan [1][4] - The expo saw a high demand for cultural products, with several items selling out within the first hour [4] Group 4: Strategic Partnerships - A total of 232.8 billion yuan in cultural tourism project agreements were signed, focusing on collaboration in cultural industries, tourism source exchange, and technological integration [6] - The B2B negotiation activities resulted in 8.2 million yuan in transactions, with 26 pairs of domestic and overseas travel merchants signing agreements [5]