Workflow
户外金属家具
icon
Search documents
欧洲金属家具市场悄然崛起:“感谢”特朗普?
3 6 Ke· 2025-05-19 10:11
Group 1 - The article highlights the increasing demand for metal furniture in Europe due to climate change and other factors such as tariffs and wars [1][2] - China's metal furniture export to the US has shrunk significantly, with 2021 exports valued at approximately $12.96 million, making the US the largest market prior to the trade war [2] - The European market is identified as the second-largest overseas market for Chinese metal furniture, with a projected compound annual growth rate (CAGR) of 7.2% for outdoor metal furniture [3][4] Group 2 - The demand for metal furniture in Europe is driven by environmental considerations and government policies, with Germany, the Netherlands, and France being the top three countries for demand in 2024 [4][6] - The article suggests that to enhance exports to Europe, companies should focus on product planning for e-commerce channels, localizing branding, targeting specific events for sales, and maintaining a stable mid-range market position [7][8] - The article emphasizes that despite the challenges posed by North American trade issues, the growth opportunities and diversity in the European market should be a focal point for industry players [8]