来源：农业农村部官网 农业农村部、国家发展改革委、教育部、工业和信息化部、商务部、文化和旅游部、国家卫生健康委、 市场监管总局、体育总局、国家知识产权局关于印发 《促进农产品消费实施方案》的通知 各省、自治区、直辖市及计划单列市农业农村（农牧）、发展改革、教育、文化和旅游、卫生健康、市 场监管、知识产权厅（局、委）、工业和信息化主管部门、商务主管部门、体育行政部门，新疆生产建 设兵团农业农村局、发展改革委、教育局、文化体育广电和旅游局、卫生健康委、市场监管局： 为贯彻落实党中央、国务院关于大力提振消费的决策部署，有力有效扩大农产品消费，农业农村部、国 家发展改革委、教育部、工业和信息化部、商务部、文化和旅游部、国家卫生健康委、市场监管总局、 体育总局、国家知识产权局联合制定了《促进农产品消费实施方案》。现印发给你们，请结合本地实 际，采取务实举措，认真抓好贯彻落实。 农业农村部 国家发展改革委 教育部 工业和信息化部 商务部 文化和旅游部 国家卫生健康委 市场监管总局 体育总局 国家知识产权局 2025年7月17日 促进农产品消费实施方案 为深入贯彻中共中央办公厅、国务院办公厅印发的《提振消费专项行动方案》部 ...

农业农村部等十部门印发 《促进农产品消费实施方案》提出，深化游购一体。实施乡村旅游提质增效 行动，开展"乡村四时好风光"、"游购乡村"等系列活动，推出乡村旅游产品线路、年俗节庆活动和农特 产品。深入实施休闲农业精品工程，举办美丽乡村休闲旅游行推介活动，推介一批乡村休闲旅游精品景 点线路，带动农产品地产地销。推动乡村民宿提升服务质量，开展多元业态经营，拓展农产品销售、特 色文化体验、农副产品加工等综合业态。因地制宜打造"美食名村"、"美食名镇"，开发农事体验、手工 制作、科普研学等项目，带动道地食材销售。推动重要农业文化遗产地产业发展，传承农耕技艺，培育 打造"农遗良品"。 ...

Core Viewpoint - The rural cultural industry in China is rapidly developing, serving as a crucial link between economy and culture, and playing a significant role in rural economic growth and structural adjustment [1][2]. Group 1: Market Expansion and Economic Impact - The rural cultural tourism market is expanding, with innovative development models. Events like the "Rural Cultural Carnival" are attracting tourists and boosting local economies, leading to improved living conditions for residents [1]. - In the first quarter of this year, rural tourism received 707 million visitors, a year-on-year increase of 8.9%, generating total revenue of 412 billion yuan, up 5.6% [1]. Group 2: Cultural Innovation and Technology Integration - Regions are leveraging cultural innovation and digital technology to develop diverse rural cultural industry models, such as creating culturally valuable products from local history and mythology, and using VR and live streaming to enhance traditional culture [2]. - Over 100,000 intangible cultural heritage (ICH) projects have been recognized, with 73% located in traditional rural areas, promoting the active transmission of ICH through modern design and educational programs [2]. Group 3: Policy Support and Infrastructure Development - Recent policy documents have been issued to support rural cultural and tourism leaders, providing guidelines for project funding, education, and innovation to bolster the rural cultural industry [3]. - There are challenges such as weak infrastructure and a lack of cultural professionals that need to be addressed to facilitate the growth of the rural cultural industry [3]. Group 4: Collaborative Development Models - Encouraging collaboration among various stakeholders is essential to avoid resource wastage and promote sustainable development. Models like "Culture + Technology" and "Culture + E-commerce" are suggested for cross-sector cooperation [4]. - Building a strong talent pool is critical for the rural cultural industry, with a focus on integrating resources and enhancing the capabilities of local leaders in culture and tourism [4].

Group 1 - The article highlights the diverse and vibrant cultural tourism activities planned across various regions in Hainan to stimulate consumer enthusiasm during the "May Day" holiday [2][3] - Haikou will host over 70 specialized events covering music, sports, food, and culture, including performances by the Central Ballet Troupe and themed activities at local attractions [3] - Sanya will introduce a "Coconut Carnival" with free coconuts distributed at designated points, alongside various engaging activities and a total of 16 million yuan in consumer vouchers for tourists [4] Group 2 - Danzhou is set to launch customized cultural tourism activities from April 30 to May 5, focusing on urban micro-travel, rural fun, and unique experiences to attract visitors [5][6] - Tunchang will offer new family-friendly experiences at the Dreamy Fragrant Mountain Cultural Park and the newly opened water park at Vandi Farm, featuring interactive activities and local delicacies [7]