Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with ten other departments, released an implementation plan on July 27 to promote agricultural product consumption, focusing on optimizing supply, innovating circulation, and activating market potential [2][3]. Group 1: Key Measures - The plan outlines nine key measures aimed at enhancing agricultural product consumption [3]. - It emphasizes the need to release diverse, high-quality, and differentiated consumption potential [3]. - The initiative aims to lead the upgrade of supply-demand structure effectively [3]. Group 2: Objectives - The primary goal is to significantly expand agricultural product consumption [3]. - The measures are designed to stimulate market activity and improve the overall consumption landscape for agricultural products [3].

Core Viewpoint - The article discusses a new implementation plan jointly issued by ten government departments in China to promote agricultural product consumption, focusing on optimizing supply, innovating circulation, and activating market demand to adapt to new consumption trends and characteristics [1][3]. Group 1: Optimizing Supply - The plan emphasizes the need to optimize the supply of green and high-quality agricultural products, responding to the growing consumer demand for branded products and functional foods [4]. - Since the beginning of the 14th Five-Year Plan, 36,000 new certifications for green, organic, and geographical indication products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan [4]. - The annual total supply of green and high-quality agricultural products exceeds 200 million tons, with a projected sales revenue of 609.78 billion yuan for green food in 2024 [4]. Group 2: Enhancing Food Industry - The food industry is encouraged to accelerate the application of biotechnology, create specialty food industry clusters, and expand food consumption to improve the alignment of supply and demand [5]. - There is a shift in consumer demand from merely filling stomachs to seeking quality and health, prompting initiatives to promote healthy dietary habits [5]. Group 3: Diversifying Consumption Scenarios - The plan aims to enrich agricultural product consumption scenarios, encouraging activities like live-streaming and experiential marketing to enhance consumer engagement [6]. - The government will support various promotional activities to increase the visibility and accessibility of high-quality agricultural products in urban areas [6]. Group 4: Rural Tourism Development - The development of rural leisure tourism is highlighted as a means to activate rural resources and broaden income channels for farmers, with projected revenue of nearly 900 billion yuan in 2024 [7]. - The government plans to integrate agriculture with culture, tourism, and education to create new consumption experiences and promote local products [7]. Group 5: Improving Consumption Infrastructure - The construction of agricultural product logistics systems is being accelerated, with nearly 20 million cubic meters of cold chain facilities expected to be built by the end of 2024 [8]. - The focus is on enhancing cold chain logistics at the production level, with an additional storage capacity of over 98 million cubic meters planned [8]. Group 6: Implementation and Collaboration - The article emphasizes the importance of effective implementation and collaboration among various departments and local authorities to successfully promote agricultural product consumption [9].

Core Insights - The core issue in the agricultural sector is the imbalance between production and consumption growth, leading to low prices for agricultural products [1][2] - The government has initiated measures to promote agricultural consumption, including a recent implementation plan with 23 specific actions [1][2] - Consumer preferences are shifting towards health-conscious choices, creating opportunities for products like high-quality protein sources [2][3] Group 1: Consumption Trends - Agricultural consumption remains substantial due to rising incomes and the fundamental need for food, but there is a need to enhance consumption structures [1][2] - Consumers are increasingly focused on value, quality, and experience, moving beyond mere sustenance to include emotional and social aspects in their purchasing decisions [2][3] - The demand for diverse, high-quality agricultural products is growing, necessitating a more flexible and superior supply [2][4] Group 2: Supply Chain Optimization - Quality grading is essential for improving market acceptance, as seen in the successful standardization of Chilean cherries, which are categorized by size and color [3] - The establishment of a quality grading system in Shenzhen for fruits is a step towards enhancing product standards and market pricing [3] - Processing agricultural products can significantly increase their marketability, as demonstrated by the transformation of certain fruits into popular beverages [3] Group 3: Pricing Strategy - The goal is to provide reasonably priced, high-quality products rather than focusing solely on high-end offerings [4] - The agricultural market should cater to a wide range of consumer needs, ensuring that all product categories find their respective consumer bases [4]

Core Viewpoint - The implementation plan released by ten departments, including the Ministry of Agriculture and Rural Affairs, aims to effectively expand agricultural product consumption by unleashing diverse, quality, and differentiated consumption potential [1] Supply Side Optimization - The plan emphasizes optimizing the supply of green and high-quality products to meet multi-level consumption demands, focusing on enhancing the "three products and one standard" level, promoting quality evaluation and grading, developing new processing products, and innovating local specialty foods [1] Innovation in Distribution - The plan outlines measures to promote precise connections between production, supply, and sales, broaden offline consumption channels, innovate festival exhibition consumption platforms, enrich agricultural product consumption scenarios, and improve urban and rural consumption facilities [1] - It also highlights leveraging e-commerce platforms to enhance the quality and efficiency of online consumption and encourages regional cooperation in production and sales to strengthen collaborative support for consumption [1] Market Activation - The plan includes organizing specialized science popularization campaigns to advocate for nutritious and healthy consumption, strengthening brand leadership to boost consumer confidence, promoting the integration of agriculture, culture, and tourism to expand new consumption spaces, and accelerating the integration of domestic and foreign trade to promote interconnected consumption [1] Collaborative Efforts - The plan stresses the importance of inter-departmental collaboration to form a cohesive working force, along with improving supporting measures, strengthening financial support, and advancing coordinated supervision across the entire supply chain [1]

Core Viewpoint - The recent implementation of the "Implementation Plan for Promoting Agricultural Product Consumption" by the Ministry of Agriculture and Rural Affairs and ten other departments aims to stimulate the consumption potential of agricultural products and address pain points in the agricultural product circulation sector [1][2]. Group 1: Policy Measures - The policy is designed to enhance the agricultural industry chain through improved infrastructure, innovative financial support, expanded sales channels, and promotion of industry integration, thereby accelerating the construction of a healthy ecosystem for agricultural product consumption [2]. - Key measures include breaking through circulation bottlenecks by providing innovative financial support, particularly in cold chain logistics, brand marketing, and production-sales connection channels [2][3]. Group 2: Financial Innovation - There is a growing demand for high-quality specialty agricultural products, necessitating financial and technical empowerment to address existing bottlenecks in the industry chain [2]. - The development of specialized financial products, such as "agricultural product supply chain finance," is suggested to alleviate funding pressures for small and medium-sized enterprises by including orders, warehouse receipts, and accounts receivable as collateral [2]. Group 3: Digital Empowerment - The rapid development of the digital economy highlights the importance of e-commerce platforms in empowering agriculture, with recommendations for local optimization of algorithms and the establishment of a quality traceability system for agricultural product live streaming [3]. - Initiatives such as training "farmer anchors" and providing preferential traffic for high-quality agricultural products on e-commerce platforms are proposed to enhance market reach [3]. Group 4: Cultural and Experiential Integration - The integration of agricultural products with cultural and experiential values is encouraged, suggesting the development of themed routes and experience zones around major sports events and cultural festivals [3]. - This approach aims to create new consumption scenarios that connect agricultural products with tourism, enhancing visibility and accessibility for consumers [3]. Group 5: Overall Impact - Agricultural product consumption is positioned as a crucial support for expanding domestic demand strategies, with a call for localized measures to create synergy between policies and industries [3]. - The ultimate goal is to unlock the vast potential of agricultural product consumption, providing sustained momentum for rural revitalization and solid support for the construction of a new development pattern [3].

Core Viewpoint - The "Implementation Plan" aims to effectively expand agricultural product consumption by optimizing supply, innovating circulation, and activating the market to unleash diverse, quality, and differentiated consumption potential, leading to an upgrade in supply-demand structure [1][2][3] Group 1: Optimizing Supply Side - The plan emphasizes optimizing the supply of green and high-quality products to meet multi-level consumption needs, focusing on enhancing the "three products and one standard" level, promoting quality evaluation and grading, developing new processing products, and innovating local specialty foods [1] Group 2: Innovating Circulation - The plan outlines measures to promote precise connections between production, supply, and sales, expanding offline consumption channels, and innovating consumption platforms through festive exhibitions and diverse agricultural product consumption scenarios [2] - Specific activities include integrating local specialties into events like "Harvest Markets" and "Agricultural Carnivals," encouraging local product showcases during sports events, and supporting agricultural enterprises to connect with various consumer segments [2] Group 3: Activating Market Demand - The plan calls for organizing specialized science popularization campaigns to advocate for nutritious and healthy consumption, strengthening brand leadership to enhance consumer confidence, and promoting the integration of agriculture, culture, and tourism to expand new consumption spaces [2][3] - It also emphasizes accelerating the integration of domestic and foreign trade to promote interconnected consumption [2] Group 4: Strengthening Coordination - The plan stresses the importance of inter-departmental collaboration to form a cohesive effort, enhancing supporting measures, financial backing, and promoting coordinated regulation across the entire supply chain [3]

Core Viewpoint - The joint implementation plan by ten government departments aims to promote agricultural product consumption by optimizing supply, innovating circulation, and activating the market, aligning with new trends and characteristics in agricultural consumption [1][3]. Group 1: Optimizing Supply - The plan emphasizes the need to enhance the supply of high-quality agricultural products, responding to the growing consumer demand for quality and personalized products [4]. - Since the beginning of the 14th Five-Year Plan, 36,000 new certifications for green, organic, and geographical indication products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan [4]. - The annual provision of green and high-quality agricultural products exceeds 200 million tons, with a projected sales revenue of green food reaching 609.78 billion yuan in 2024 [4]. Group 2: Enhancing Food Industry - The food industry is focusing on accelerating the application of biotechnology, creating specialty food industry clusters, and expanding food consumption to improve the alignment of supply and demand [5]. - There is a shift in consumer demand from merely sufficient food to a focus on quality and health, prompting the development of nutritional health recipes and public services [5][6]. Group 3: Diversifying Consumption Scenarios - The plan aims to enrich agricultural product consumption scenarios, encouraging activities like immersive picking experiences and live-streaming events to enhance consumer engagement [7]. - The projected revenue from leisure agriculture is nearly 900 billion yuan in 2024, indicating a vibrant area for tourism and new consumption experiences [7]. Group 4: Improving Infrastructure - China has a massive fresh agricultural product consumption scale of 1 billion tons annually, with logistics directly impacting consumption quality [9]. - By the end of 2024, nearly 20 million cubic meters of cold chain facilities are expected to be constructed to support agricultural product logistics [9]. - The focus will be on enhancing cold chain logistics networks and ensuring effective collaboration across departments to promote agricultural product consumption [9].

Group 1: Core Insights - The article discusses a new implementation plan issued by ten government departments in China to promote agricultural product consumption, focusing on optimizing supply, innovating circulation, and activating the market [1] - The plan aims to cultivate growth points and expand new spaces in response to changing consumer trends and demands in agricultural products [1] Group 2: Optimizing Supply of Quality Products - There is a growing consumer demand for high-quality, personalized agricultural products, including branded items and functional foods [2] - The Ministry of Agriculture and Rural Affairs has certified 36,000 green, organic, and geographical indication products since the 14th Five-Year Plan, a 70% increase from the end of the 13th Five-Year Plan [2] - The sales revenue of green food is projected to reach 609.78 billion yuan in 2024 [2] Group 3: Enhancing Food Industry - The food industry is focusing on accelerating biotechnology applications, creating specialty food industry clusters, and expanding food consumption [3] - There is a shift in consumer dietary preferences towards healthier options, prompting the development of nutritional recipes and public health services [3] Group 4: Enriching Consumption Scenarios - The plan emphasizes the need to diversify agricultural product consumption scenarios, such as immersive experiences in farms and live-streaming events [4] - Rural leisure tourism is highlighted as a key avenue for enhancing consumer experiences and expanding new consumption spaces, with projected revenue of nearly 900 billion yuan in 2024 [4] Group 5: Improving Urban and Rural Consumption Infrastructure - China has a massive fresh agricultural product consumption scale of 1 billion tons annually, making the logistics and circulation of these products crucial [6] - The Ministry of Commerce is supporting the construction of nearly 20 million cubic meters of cold chain facilities by the end of 2024 [6] - The Ministry of Agriculture and Rural Affairs is focusing on cold chain logistics network construction, with over 98 million cubic meters of new cold storage capacity planned [6]

Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has developed the "Implementation Plan for Promoting Agricultural Product Consumption," which aims to enhance agricultural product consumption as a key driver for economic stability and growth [1] Group 1: Consumption Trends - Agricultural product consumption is increasingly characterized by quality and personalization, with a growing demand for branded products and functional foods. The plan emphasizes optimizing the supply of high-quality agricultural products and developing new processing products to meet these demands [2] - The plan encourages the development of convenient, nutritious, and healthy ready-to-eat products to cater to the preferences of younger consumers [2] Group 2: Consumption Structure - There is a growing focus on healthy and balanced diets among consumers, yet there are still gaps in the nutritional intake of high-quality proteins such as soy products and dairy. The plan aims to enhance public health services and promote healthy consumption, particularly targeting specific demographics like students and the elderly [3] Group 3: Consumption Experience - Consumers are increasingly interested in the experience and interaction associated with their purchases, beyond just product quality and safety. The plan proposes innovative consumption platforms, including festivals and themed promotional activities, to enhance consumer engagement and stimulate market activity [4] Group 4: Consumption Assurance - The efficiency of agricultural product circulation directly impacts consumption quality. The plan outlines measures to improve circulation networks, including cold chain logistics and market standardization, to ensure the availability of fresh products. It also promotes inter-provincial cooperation to enhance production and sales connections [5] - The Ministry of Agriculture and Rural Affairs will focus on implementing the plan effectively, encouraging local adaptations, and mobilizing social resources to meet diverse consumer needs [5]

Core Viewpoint - The Ministry of Agriculture and Rural Affairs is actively promoting agricultural product consumption through various initiatives, aiming to enhance rural income and meet diverse consumer demands [1][2][3][4]. Group 1: Initiatives to Boost Agricultural Product Consumption - The Ministry has implemented measures to broaden income channels for farmers, resulting in stable income growth and increased rural consumption potential [1]. - Development of "three products and one standard" (green, organic, and geographical indication products) is emphasized to improve production levels and meet urban and rural consumer needs [1][2]. - The Ministry is enhancing agricultural multifunctionality by promoting beautiful leisure villages and strengthening rural cultural markets to attract urban consumers [1][3]. Group 2: Focus on Quality and Health - The new consumption trends indicate a growing demand for quality, personalized agricultural products, including brand-name and functional foods [2][3]. - The plan addresses the need for improved dietary nutrition, particularly in protein intake, and aims to enhance public health services and promote healthy consumption [3]. Group 3: Enhancing Consumption Experience - Consumers are increasingly valuing experiential and interactive consumption, leading to initiatives like festive events and themed activities to stimulate urban and rural markets [3][4]. - The Ministry plans to innovate consumption platforms and integrate various consumption modes, including online and offline channels, to enrich consumer experiences [3][4]. Group 4: Improving Supply Chain and Logistics - The plan highlights the importance of efficient agricultural product circulation, proposing improvements in cold chain logistics and market infrastructure to enhance fresh product consumption [4]. - Collaboration between production and sales areas is encouraged to create a cooperative ecosystem that supports agricultural product consumption [4].