《行动方案》还提出，要健全社会化服务，强化用地、人才、资金、科技、机制的支撑和创新。到 2027年，全市培育升级农产品产地冷链集配中心2个，建设国家级快递服务现代农业示范项目1个、省级 快递服务现代农业示范项目6个；要增强智慧化支撑，到2027年，全市建成一体化农创孵化中心10个， 农业科创载体60个，形成"AI+农业"应用场景大模型15个，累计培育市级农产品电商产业化联合体15个 以上，农产品电商销售额超过250亿元；要深化品牌化建设，依托市场化、专业化运作，全面打响"时味 苏州"全市农产品主品牌，重点打造"阳澄湖大闸蟹""苏州大米""洞庭山碧螺春""苏州芡实"国家级区域公 用品牌。 此外，苏州将加快国际化步伐，支持"阳澄湖大闸蟹""苏州枇杷"等农产品保鲜出口，以及咖啡生 豆、大豆、榴莲等优质进口，到2027年，全市目标新增农产品出口企业10家。在农业文化遗产保护方 面，目标到2027年，全市新增国家级农业文化遗产3个，省级农业文化遗产5个，推动吴江蚕桑文化系统 争创全球重要农业文化遗产。同时，聚焦都市青年、亲子家庭、银发群体等客群，促进乡村消费业态融 合。 提高标准化水平成为重要着力点，《行动方案》聚焦碧 ...

本报讯(苏仁农陈月飞)9月16日至19日，全国人大常委会委员、农业与农村委员会副主任委员李纪恒带 队，在江苏就农产品质量安全情况开展专题调研。全国人大农业与农村委员会委员洪天云、省人大常委 会副主任魏国强参加调研。 李纪恒对江苏各地在推动农业标准化绿色化生产，建强农产品质量安全监管体系等方面取得的工作成效 予以充分肯定。他指出，农产品质量既是民生大事，也是政治要事。要深入贯彻习近平总书记关于农产 品质量安全"产出来""管出来"和"四个最严"等重要指示精神，以极端负责任的态度抓好工作落实，不断 提升农产品全链条质量安全保障水平。要深入实施"三品一标"提升行动，大力发展绿色、有机、地理标 志和达标合格农产品，支持农业企业发展精深加工；持续加强农产品产地环境和农业投入品管理，强化 产地安全环境监测，依法规范农药化肥等投入品使用行为，切实强化源头治理；积极推动农产品质量追 溯、承诺达标合格证、基层快检等工作举措落地落实，加大农贸市场等重点领域、关键环节的抽查和溯 源力度，完善基层监测体系，做到"生产有记录、流向可追踪、质量可追溯、责任可鉴定"，切实形成闭 环管理，筑牢农产品质量安全防线，守护群众"舌尖上的安全"。 调 ...

Core Viewpoint - The implementation of the "Promoting Agricultural Product Consumption Implementation Plan" aims to effectively expand agricultural product consumption, optimize supply, innovate circulation, and activate the market to release diverse and quality consumption potential, leading to an upgrade in supply-demand structure [2]. Group 1: Enhancing Product Quality - The plan prioritizes optimizing the supply of green and high-quality products to meet multi-level consumer demands, including enhancing the "Three Products and One Standard" (green, organic, high-quality, and geographical indication products) [3]. - It emphasizes improving production and raw material base levels for "Three Products and One Standard," promoting variety improvement, quality enhancement, brand building, and standardized production [3]. - The initiative aims to guide production away from low-price competition, promoting quality differentiation and price stratification, which can help farmers increase income and stimulate more agricultural product consumption [3]. Group 2: New Product Development - The plan supports the development of new processing products by encouraging food companies to collaborate with research institutions to innovate new food ingredients such as artificial starch, microbial protein, functional sugars, and probiotics [4]. - It highlights the importance of developing convenient, nutritious, and healthy ready-to-eat products, addressing the growing market demand for quick and healthy food options [5][6]. Group 3: E-commerce and Digital Transformation - The plan aims to leverage e-commerce platforms to enhance online consumption quality and efficiency, focusing on tapping into online sales potential and improving live-streaming e-commerce [7]. - It outlines the need for a comprehensive approach to "Internet + Agricultural Products" to facilitate the movement of products from rural areas to urban markets, enhancing user experience on e-commerce platforms [8]. - The plan recognizes the significant role of e-commerce in transforming agricultural consumption, emphasizing the need for platforms to support agricultural standards, branding, and organization [8]. Group 4: Addressing E-commerce Challenges - The plan identifies three main challenges in e-commerce for agricultural products: lack of precise services, an incomplete ecosystem, and unfair rules [10]. - It suggests that platforms should shift from a traffic-oriented approach to a value-oriented one, creating a supportive system for rural e-commerce and fostering local talent [11]. - The plan encourages e-commerce platforms to provide systematic support for farmers and optimize algorithms to promote quality products while avoiding unfair competition [12].

Core Viewpoint - The release of the "Implementation Plan for Promoting Agricultural Product Consumption" aims to enhance agricultural product consumption through a comprehensive approach involving supply, circulation, and market activation, thereby driving demand structure upgrades and expanding consumption potential [1][2]. Group 1: Key Measures - The plan includes 23 specific measures across nine areas, focusing on optimizing supply, innovating circulation, and activating market demand [1]. - It emphasizes the importance of fiscal and financial support, as well as coordinated regulatory measures, to stimulate the agricultural product consumption market [2]. Group 2: Integration of Agriculture, Culture, and Tourism - The plan proposes initiatives to promote the integration of agriculture, culture, and tourism, addressing new consumer demands for experiential and cultural consumption [3]. - Activities such as rural tourism enhancement and local cultural events are designed to create new consumption spaces and meet the high-quality consumption needs of urban residents [3]. Group 3: Quality Product Supply - The plan aims to improve the "Three Products and One Standard" certification system, which serves as an official quality identification for agricultural products, thereby enhancing supply quality [3]. - Development of new processing methods and specialty foods is expected to cater to diverse consumer preferences, further stimulating consumption potential [3]. Group 4: Overall Impact - The plan is anticipated to positively impact overall agricultural product consumption, contributing to economic circulation and addressing the urban-rural consumption gap [4]. - Emphasis on digital and networked consumption models, such as live e-commerce, is expected to upgrade consumption patterns and expand channels [4].

Group 1: Company Performance - Laopuhuang achieved a sales performance of approximately 14.3 billion yuan in the first half of 2025, representing a year-on-year growth of 252% [1] - Adjusted net profit for Laopuhuang is expected to reach 2.36 billion yuan, a year-on-year increase of about 292% [1] - Each store of Laopuhuang generated nearly 500 million yuan in revenue during the first half of the year [1] Group 2: E-commerce and Sales Channels - Rebecca reported a total operating revenue of 598 million yuan in the first half of 2025, reflecting a year-on-year growth of 4.2% [2] - Net profit attributable to shareholders for Rebecca was 9.38 million yuan, up 15.31% year-on-year [2] - The company expanded its cross-border e-commerce business through various channels, including third-party platforms and live streaming, which helped mitigate the impact of U.S. tariffs on its offline wholesale business [2] Group 3: Industry Trends - The summer box office for 2025 surpassed 5 billion yuan, with a total of 129 million moviegoers [3] - Major films like "Jurassic World: Rebirth" and "Lychee of Chang'an" led the box office, indicating strong performance from both imported and domestic films [3] - The booming box office is expected to boost stock prices in the film and television sector, benefiting cinema chains and quality content producers [3] Group 4: Agricultural Policy - The Ministry of Agriculture and Rural Affairs and nine other departments released the "Implementation Plan for Promoting Agricultural Product Consumption," focusing on enhancing the production and quality of green, organic, and geographical indication products [4] - The plan aims to improve brand building and standardization in agricultural production while promoting quality control and good agricultural practices [4] - This policy is expected to benefit the agricultural sector and food companies, enhancing industry prosperity and supporting stock prices of related companies [4]

Core Viewpoint - The implementation of the "Implementation Plan for Promoting Agricultural Product Consumption" aims to effectively expand agricultural product consumption and optimize supply, innovate circulation, and activate the market to release diverse and quality consumption potential [1][2]. Group 1: Enhancing Agricultural Product Quality - The plan prioritizes optimizing the supply of green and high-quality products to meet multi-level consumer demands, including enhancing the "Three Products and One Standard" (green, organic, high-quality, and geographical indication products) [2][3]. - The initiative emphasizes improving production and raw material base construction for "Three Products and One Standard," promoting variety improvement, quality enhancement, brand building, and standardized production [2][3]. - The plan aims to create a virtuous cycle in agricultural product consumption by fully releasing the market potential of high-quality agricultural products, benefiting farmers' income and driving further consumption [3]. Group 2: Development of New Food Ingredients - The plan encourages the development of new processing products, supporting food companies in collaboration with research institutions to innovate new food ingredients such as artificial starch, microbial protein, functional sugars, and probiotics [4]. - It focuses on creating diverse and nutritious food products to meet specific consumer needs, enhancing the added value of agricultural products through deep processing [4]. - The plan highlights the importance of ensuring quality and safety in new food products to meet consumer preferences for fresh and short-shelf-life foods [4]. Group 3: E-commerce and Digital Transformation - The plan aims to leverage e-commerce platforms to enhance online consumption quality and efficiency, including exploring online sales potential and improving live-streaming e-commerce [6][7]. - E-commerce platforms are recognized for their significant role in facilitating agricultural product sales, transforming local specialties into popular products through digital technology [6][7]. - The plan addresses the need for e-commerce platforms to evolve from passive to proactive engagement with agricultural products, ensuring higher quality and sustainable consumption [7][8]. Group 4: Support for Rural E-commerce and Livestreaming - The plan suggests guiding e-commerce platforms to cultivate a group of local farmers as livestream hosts, enhancing the connection between rural producers and consumers [9][10]. - It emphasizes the need for a more precise service system tailored to agricultural characteristics, addressing current challenges in logistics and sales timing [8][9]. - The plan encourages e-commerce platforms to shift from a traffic-oriented approach to a value-oriented one, fostering sustainable rural e-commerce ecosystems [9][10].

Core Viewpoint - The article outlines a comprehensive plan to promote agricultural product consumption, aiming to enhance supply, innovate distribution, and activate market demand to meet diverse consumer needs and upgrade supply-demand structures [2][3]. Group 1: Optimizing Supply and Quality - Enhance the production and quality of "three products and one standard" (green, organic, specialty, and geographical indication products) through improved standards and quality control [3][4]. - Develop new processing products by collaborating with research institutions to create diverse and nutritious food options [3]. - Promote local specialty foods by leveraging regional agricultural resources and encouraging traditional production methods [4]. Group 2: Strengthening Sales Channels - Innovate consumption platforms through festivals and exhibitions to boost local agricultural products and enhance market engagement [6][7]. - Improve urban and rural consumption facilities, focusing on modern logistics and distribution networks to facilitate fresh agricultural products' access [7]. Group 3: Leveraging E-commerce - Explore online sales potential by implementing "Internet+" initiatives to enhance agricultural product distribution and consumer experience [8]. - Support live-streaming e-commerce by nurturing local influencers and promoting themed online events to increase product visibility [8]. Group 4: Regional Cooperation - Foster inter-provincial cooperation to create a complementary production and sales ecosystem, facilitating resource sharing and market access [9]. - Conduct promotional activities for specialty products from poverty-stricken areas to enhance market reach and support local economies [9]. Group 5: Promoting Health and Nutrition - Enhance public nutrition services by optimizing meal plans for schools and promoting healthy food options in various institutions [10]. - Conduct health consumption campaigns to educate the public on balanced diets and the benefits of local agricultural products [10]. Group 6: Brand Development - Implement a brand cultivation plan to enhance agricultural product branding and consumer trust through quality assurance and marketing initiatives [11][12]. - Strengthen brand marketing services by integrating digital tools and enhancing the capabilities of agricultural marketing entities [12]. Group 7: Integrating Agriculture and Tourism - Promote rural tourism initiatives that combine agricultural experiences with local cultural activities to drive product sales and enhance consumer engagement [13]. - Support local cultural events that showcase regional products and traditions, enriching the rural consumption landscape [13]. Group 8: Enhancing Trade Integration - Facilitate foreign trade enterprises in expanding domestic sales channels through exhibitions and promotional activities [15]. - Align domestic and international trade standards to ensure product quality and facilitate smoother market entry [15]. Group 9: Collaborative Efforts - Strengthen inter-departmental collaboration to ensure effective implementation of agricultural consumption policies and enhance market monitoring [16]. - Encourage financial support for agricultural projects to improve marketing and distribution capabilities [16]. Group 10: Regulatory Oversight - Implement comprehensive regulatory measures to ensure food safety throughout the agricultural supply chain, enhancing consumer confidence [17].