Core Viewpoint - The company Xibei is facing a crisis following allegations of selling pre-made dishes, leading to a significant drop in customer traffic and necessitating price adjustments to regain consumer trust [2][11]. Price Adjustment - On October 1, Xibei reportedly implemented a nationwide price reduction of approximately 20%-40%, although in-store staff indicated the actual reduction was more modest, typically just a few yuan, with the maximum reduction being slightly over 20% [3][4]. - The price adjustments were made in response to public backlash, particularly after founder Jia Guolong stated that the company's profit margin was around 5%, raising doubts about the necessity of such drastic price cuts [3][4]. Customer Traffic Impact - Following the controversy, Xibei experienced a 30% decline in dine-in customer traffic and a 40%-50% drop in takeout orders [10][12]. - Despite the introduction of a promotional campaign offering 100 yuan dining vouchers, the increase in customer traffic was minimal, with many customers visiting solely to obtain the vouchers [12][13]. Public Relations and Response - The crisis began on September 10 when influencer Luo Yonghao criticized Xibei for its pricing and menu offerings, prompting a strong rebuttal from Jia Guolong [11]. - Xibei issued a public apology on September 15, acknowledging a gap between production practices and customer expectations, and committed to adjusting its food preparation methods by 2025 [11][12]. Operational Changes - Xibei has canceled its "25-minute serving" guarantee, indicating a shift towards more traditional cooking methods that may take longer [13]. - The company is attempting to rebuild consumer trust amidst ongoing negative feedback on social media regarding its pricing and product offerings [13].