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苏州银行:“苏心康养”推动养老金融迈上新台阶
Zhong Jin Zai Xian· 2025-04-27 09:35
Core Viewpoint - The article emphasizes the strategic importance of elderly finance in addressing the challenges of an aging population, highlighting Suzhou Bank's innovative "Suxin Kangyang" elderly finance service brand aimed at enhancing the financial experience for senior clients and promoting high-quality development of the silver economy [1] Group 1: Financing Support for Elderly Industry - Suzhou Bank provides comprehensive financial solutions for various types of elderly enterprises, collaborating with government agencies, businesses, and medical institutions to develop new financial models for the elderly industry [2] - The bank strengthens partnerships with state-owned elderly enterprises, offering services such as asset preservation, bank financing, and merger financing solutions [2] - Increased credit supply for small and medium-sized elderly enterprises through long-term working capital loans and credit products tailored to the characteristics and growth potential of these businesses [2] Group 2: Enhancing Financial Services for the Elderly - Suzhou Bank focuses on improving service levels for the elderly, addressing their needs for care, enjoyment, and companionship [3] - The bank has renovated 29 branches to be elderly-friendly and established "Love Windows" to provide convenient services, equipped with tools like magnifying glasses and wheelchairs [3] - The "Happiness Club" was launched to create a community platform for members, offering various services and activities, with membership exceeding 3,800 by the end of 2024 [3] Group 3: Diverse Elderly Financial Products - Suzhou Bank has developed a "Wealth + Pension" system, issuing over 4.7 million social security cards and nearly 350,000 senior cards by the end of 2024 [4] - The bank offers personalized pension financial planning based on clients' age, risk tolerance, and retirement goals, providing tailored investment advice [4] - A range of financial products is available, including public pension funds and risk-adapted guaranteed products, to cater to different stages of retirement [4] Group 4: Building an Elderly Financial Service Ecosystem - Suzhou Bank integrates resources across industries to provide comprehensive services for the elderly, including cultural activities and home services [5] - The bank sponsors cultural events for the elderly, attracting over 15,000 participants in a recent talent competition [5] - The bank is advancing digital transformation in elderly finance, enhancing online services and creating a digital service ecosystem that connects various life scenarios [6]