手机POS外卡受理

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交行上海市分行“五一”小长假促消费成效显著 总消费额达38亿元
Zhong Guo Jin Rong Xin Xi Wang· 2025-05-12 11:04
Group 1 - The core viewpoint of the articles highlights the proactive measures taken by the Bank of Communications Shanghai Branch to boost consumer spending during the 2025 "May Day" holiday, achieving a total consumption amount of 3.8 billion yuan, a year-on-year increase of 11% [1][2] - The bank engaged in multi-level marketing strategies, launching a series of promotional activities under the theme "'Enjoy with Bank of Communications, Benefits in Shanghai," focusing on four major areas: dining, entertainment, shopping, and transportation [1] - The bank plans to establish a year-round themed consumption promotion system to create a sustainable consumption ecosystem [1] Group 2 - The bank introduced the "Bank of Communications Elderly Care" brand, targeting the elderly demographic with tailored services, resulting in a year-on-year increase of 12.2% in transaction numbers and 15.15% in transaction amounts for customers aged 50 and above [1] - For younger consumers, the bank launched unique events such as the Cultural Tourism Carnival and "Second Dimension Pilgrimage Season" to cater to personalized consumption needs [1] - The bank enhanced the payment environment for foreign consumers by collaborating with leading taxi companies to offer mobile POS services for international card acceptance, leading to a year-on-year increase of 37% in transaction counts and 34% in transaction amounts during the holiday [2] Group 3 - The bank introduced the "Hui Shang Dai 2.0" inclusive financial product to provide efficient financing services for individual businesses and small enterprises [2] - The bank also promoted consumption upgrades in green home appliances and new energy vehicles by leveraging the national "old-for-new" policy, government subsidies, and exclusive discounts [2] - The Bank of Communications Shanghai Branch aims to deepen the synergy between policy, finance, and market to inject more momentum into Shanghai's development as an international consumption center [2]