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于细微处做好养老金融大文章——交通银行全力打造长者友好型银行
在"食"方面,交行在上海、重庆、江苏等地与支付机构和老年助餐机构开展合作,推出就餐消费优惠活 动。长者将交行社保卡绑定支付平台后可领取优惠券,在指定社区食堂或老年助餐机构消费即可享受立 减。 有效应对我国人口老龄化,事关国家发展全局,事关百姓福祉。为助力绘就"夕阳红"幸福图景,交通银 行正于细微处开展一系列可感、可及的养老金融创新实践,倾力书写养老金融大文章。 作为国有大行,交行坚持以人民为中心的发展思想,发挥专业优势,率先发布国有大行首个养老服务品 牌"交银养老",以"打造长者友好型银行"为发展愿景,以"稳健、安心、温暖、幸福"为核心价值主张, 以金融专业与风险管理为双重屏障,为长者客户筑牢财富安全防线,不断丰富完善产品和服务流程,把 关怀融入服务细节,成就长者"稳稳的幸福"。 截至2025年11月末,交行养老产业贷款余额较上年末增幅超40%。养老金金融业务规模快速增长。社保 卡、个人养老金业务规模大幅提升,养老金托管规模居行业前列。 深耕核心服务场景 随着人口老龄化程度不断加深,养老事业的外延不断拓展。对于金融机构而言,养老金融的实践不 能"就金融谈金融",而是要从老年人的需求出发,巧借金融之手,为养老事 ...
交行上海市分行“五一”小长假促消费成效显著 总消费额达38亿元
Group 1 - The core viewpoint of the articles highlights the proactive measures taken by the Bank of Communications Shanghai Branch to boost consumer spending during the 2025 "May Day" holiday, achieving a total consumption amount of 3.8 billion yuan, a year-on-year increase of 11% [1][2] - The bank engaged in multi-level marketing strategies, launching a series of promotional activities under the theme "'Enjoy with Bank of Communications, Benefits in Shanghai," focusing on four major areas: dining, entertainment, shopping, and transportation [1] - The bank plans to establish a year-round themed consumption promotion system to create a sustainable consumption ecosystem [1] Group 2 - The bank introduced the "Bank of Communications Elderly Care" brand, targeting the elderly demographic with tailored services, resulting in a year-on-year increase of 12.2% in transaction numbers and 15.15% in transaction amounts for customers aged 50 and above [1] - For younger consumers, the bank launched unique events such as the Cultural Tourism Carnival and "Second Dimension Pilgrimage Season" to cater to personalized consumption needs [1] - The bank enhanced the payment environment for foreign consumers by collaborating with leading taxi companies to offer mobile POS services for international card acceptance, leading to a year-on-year increase of 37% in transaction counts and 34% in transaction amounts during the holiday [2] Group 3 - The bank introduced the "Hui Shang Dai 2.0" inclusive financial product to provide efficient financing services for individual businesses and small enterprises [2] - The bank also promoted consumption upgrades in green home appliances and new energy vehicles by leveraging the national "old-for-new" policy, government subsidies, and exclusive discounts [2] - The Bank of Communications Shanghai Branch aims to deepen the synergy between policy, finance, and market to inject more momentum into Shanghai's development as an international consumption center [2]