而在文创市集里，围绕三国人物与武侯祠文化元素设计的冰箱贴、锦囊挂件、手账本颇受欢迎，不少游 客挑选"成都礼物"带回家。文化在消费场景中被转化为可触摸、可携带的节庆记忆。 （来源：中国旅游报） 转自：中国旅游报 □ 戚译升 本报记者 白 骅 2月18日，农历正月初二，成都年味正浓。中国旅游报社记者来到成都武侯祠博物馆，这里正在举办的 2026武侯祠成都大庙会迎来客流高峰，众多市民游客在三国光影与市井烟火中感受新春氛围。 本届庙会以"策马三国·遇见成都"为主题，围绕三国文化与马年生肖元素，园区内设置16组大型灯组、 13组中小型灯组及多处氛围灯景，并同步推出主题演艺、数字互动、文创集市与特色美食等活动，营造 出浓厚的春节文化氛围。 庙会上最引人注目的，当数穿梭在人群中的"小喜神"。身着红装的孩子们向市民游客送出福贴、红包、 祝福，不少市民游客还特意带着孩子与"小喜神"合影留念。传统年俗中"游喜神方"的祝福在童声中延 续。 在锦里古街的数字互动体验区，成都武侯祠博物馆携手王者荣耀打造了裸眼3D全息影像与沉浸式互动 场景，三国英雄形象与武侯祠古建空间形成呼应。参加王者打卡活动的角色扮演爱好者林林说："游戏 和历史结合 ...

Group 1 - The core concept of the news is the introduction of a new coffee shop, "Jiaolou Coffee," at the Badachu Park, themed around "blessing," which has quickly become a popular destination during the Spring Festival [2] - The shop's design incorporates traditional patterns and festive colors, with every detail reflecting auspicious meanings from imperial culture [4] - The coffee shop serves as a social space that blends traditional and modern elements, allowing visitors to enjoy a serene atmosphere [6] Group 2 - During the Spring Festival, Jiaolou Coffee launched special "Blessing Series" and "New Year Fortune Series" drinks and desserts to cater to various visitor tastes [10] - Customers ordering drinks receive a complimentary "Shangshang Sign" fortune cookie, adding an interactive and festive element to the experience [13] - The shop features a "Fortune Drawing Tube" at the entrance, where visitors can draw auspicious phrases and take photos while making New Year wishes [15] Group 3 - In addition to beverages and desserts, Jiaolou Coffee offers unique cultural and creative gifts, including Year of the Horse themed coffee cups, drip coffee, tea gift sets, and palace-style pastries [17] - A variety of merchandise such as fridge magnets and notebooks are also available, enhancing the shopping experience for visitors [18] - The overall experience at Jiaolou Coffee combines the enjoyment of coffee with cultural elements, making it a perfect spot to take home good fortune during the Spring Festival [20]

Core Points - On August 22, the company launched a collaboration with the Shanghai Rainbow Chamber Choir, introducing a multi-functional notebook priced at 19.9 yuan, which quickly sold out online and was even resold at double the price on second-hand platforms [1] - On August 23, multiple bloggers accused the company of plagiarizing their designs for the new notebook, with specific claims of unauthorized use of artwork [1] - The company acknowledged the issue on August 24, admitting to unauthorized appropriation and management oversight, and has initiated contact with the original creators to apologize and rectify the situation [1] Summary by Categories Product Launch - The company released a new collaborative product, a multi-functional notebook, which sold out shortly after its launch, indicating strong consumer interest [1] Accusations of Plagiarism - Several bloggers claimed that the company copied their designs without permission, highlighting specific elements that were allegedly similar to their original works [1] Company Response - The company responded by admitting to the oversight and announced plans to establish a dedicated investigation team to review and correct any issues in their design approval process [1]

Core Insights - The Shanghai Book Fair has become a vibrant platform for cultural and creative products, attracting significant foot traffic and interest from attendees [4][11] - The "Seven Seas Manufacturing Bureau," a cultural brand under Shanghai Translation Publishing House, has gained popularity with its exclusive "Book Fair Limited" products, emphasizing design and practicality [5][10] - Various publishers are showcasing unique cultural products, with a focus on blending literary themes with modern design, appealing to a wide audience [6][8][10] Group 1: Cultural and Creative Products - The presence of diverse cultural and creative products, such as canvas bags, fridge magnets, and postcards, has become a significant aspect of the Shanghai Book Fair [4][11] - The "Seven Seas Manufacturing Bureau" introduced the "Eternal Summer Garden" gift box, which is exclusive to the fair and not available online, enhancing its appeal [5] - Other publishers, like Zhonghua Book Company, are offering classic-themed products, such as handbooks inspired by historical texts, showcasing a blend of tradition and modernity [6] Group 2: Audience Engagement and Trends - The fair has seen a surge in interest from younger audiences, with popular IPs like "The Grave Robbers' Chronicles" and "The Secret of the Mysterious Master" attracting significant attention [9][10] - Interactive and humorous products, such as the "Literary Burden" bag from People's Literature Publishing House, have resonated well with attendees, combining cultural depth with playful design [10] - The overall creative ecosystem at the Shanghai Book Fair reflects a rich variety of themes and styles, successfully engaging different age groups and interests [11]