内容概要：咖啡品类日趋多元的同时，中国咖啡消费市场也驶入了发展的快车道。2024年中国咖啡市场规模达到3133亿元，较上年增长18%。而在一众咖啡 品类中，挂耳类咖啡作为"便捷、品质、仪式感"兼具的代表，深受90后、95后这些咖啡消费主力军的青睐，有望成为咖啡赛道的下一个风口。具体来看，挂 耳咖啡相对于现磨咖啡而言，具有一定的便捷性，且在口感和风味上最接近现磨咖啡。更重要的是，挂耳咖啡还具备其他品类无法比拟的"仪式感"，尤其对 于都市小资人群而言，一杯挂耳，就能获得线下咖啡店的体验感和氛围感，即便在居家或办公场景中，依然可以保持精致的情调。因此，挂耳类咖啡也被认 为是品质咖啡脱离门店，走向办公室、家庭、户外等多个场景的最佳替代。在此背景下，挂耳咖啡的市场规模不断增加，2024年中国挂耳咖啡市场规模从 2020年的204.6亿元增长至469.95亿元。 相关上市企业：京东集团-SW（09618）、阿里巴巴-W（09988）、拼多多（PDD）、星巴克（SBUX）等。 相关企业：星巴克企业管理（中国）有限公司、瑞幸咖啡（中国）有限公司、杭州羽嬉贸易有限公司、保山中咖食品有限公司、上海世祁贸易有限公司、上 海茵赫实业 ...

转自：云南日报 "10多年前，村民采摘咖啡鲜果后，只会简单处理一下就把咖啡豆卖给收购商，还怕卖不掉。"今年58岁 的村民杨光回忆，咖农常常因为价格低迷而放弃种植，咖啡产业一度陷入"价低—砍树—价高—种树"的 困境。 高黎贡山脚下，怒江从峡谷中奔涌而出。冬日的清晨，阳光穿透云层，轻盈地洒在怒江西畔的"中国咖 啡第一村"——保山市隆阳区潞江镇新寨村，万亩连片的咖啡树绿里透红。 走进新寨村的咖啡园，鲜红饱满的咖啡果缀满枝头，咖农三五成群，正忙着采摘成熟的咖啡鲜果，脸上 洋溢着幸福的笑容。村里四通八达的水泥路上，一辆辆满载咖啡鲜果的货车往返于加工厂和咖啡园；村 庄的半山腰上，古朴精致的咖啡庄园里，聚集着很多慕名前来观光的游客。 从村民养家糊口的"脱贫豆"，到推动乡村振兴的"致富豆"，新寨村咖啡豆的发展历程，折射出保山小粒 咖啡产业转型升级的前景和方向。 发展破局—— 从恶性循环到精耕细作，筑牢产业升级根基 坐在视野开阔的新寨村二号咖啡庄园观景台上，看着不远处的一片片咖啡基地，新寨村党总支书记王加 维感慨万千。对于土生土长的他而言，咖啡产业倾注了其全部的心血。 返乡之初，王加维带着7名党员，种植精品咖啡示范田160亩， ...

经济日报记者 管培利 又到咖啡丰收季，云南咖啡又红了。近年来，我国咖啡产业规模持续扩大，衍生出多种新业态、新 场景、新趋势。作为云南精品咖啡的代表，保山市以精品化为导向，培育咖啡全产业链条，推动一二三 产业融合发展，交出一份咖啡产业向新提质的优秀答卷。 "云南咖啡还是代表着中国的"。作为我国咖啡主产区，云南省咖啡种植面积达120万亩，年产量逾 14万吨，均占全国的98%以上。昆明海关数据显示，云南咖啡已远销荷兰、德国等34个国家和地区。 进入12月份，云南省保山市迎来了咖啡丰收季。一颗颗饱满的咖啡果挂满枝头，当地村民忙碌地采 摘鲜果，要一直忙到明年三四月份。 保山市是我国咖啡产业化起始地、精品咖啡主产区，经过70多年发展，从一粒种子到一杯咖啡，当 地已形成较为完整的咖啡产业链：智慧化咖啡种植基地、现代化加工工厂、体验丰富的咖啡庄园……种 业端、种植端、加工端、市场端同向发力，品种丰富、品质提升、品牌驱动，保山小粒咖啡正从曾经的 原料供应角色转向世界精品咖啡新玩家。 瞄准精品 塑造特色 从一开始选择种咖啡，杨江春瞄准的就是精品化方向。在保山市隆阳区潞江镇辛家山咖啡基 地，"香蕉+咖啡+畜草+中华蜂"立体复合种养 ...

瞄准精品塑造特色 又到咖啡丰收季，云南咖啡又红了。近年来，我国咖啡产业规模持续扩大，衍生出多种新业态、新场 景、新趋势。作为云南精品咖啡的代表，保山市以精品化为导向，培育咖啡全产业链条，推动一二三产 业融合发展，交出一份咖啡产业向新提质的优秀答卷。 "云南咖啡还是代表着中国的"。作为我国咖啡主产区，云南省咖啡种植面积达120万亩，年产量逾14万 吨，均占全国的98%以上。昆明海关数据显示，云南咖啡已远销荷兰、德国等34个国家和地区。 进入12月份，云南省保山市迎来了咖啡丰收季。一颗颗饱满的咖啡果挂满枝头，当地村民忙碌地采摘鲜 果，要一直忙到明年三四月份。 保山市是我国咖啡产业化起始地、精品咖啡主产区，经过70多年发展，从一粒种子到一杯咖啡，当地已 形成较为完整的咖啡产业链：智慧化咖啡种植基地、现代化加工工厂、体验丰富的咖啡庄园……种业 端、种植端、加工端、市场端同向发力，品种丰富、品质提升、品牌驱动，保山小粒咖啡正从曾经的原 料供应角色转向世界精品咖啡新玩家。 从一开始选择种咖啡，杨江春瞄准的就是精品化方向。在保山市隆阳区潞江镇辛家山咖啡基地，"香蕉 +咖啡+畜草+中华蜂"立体复合种养模式与其他咖啡基地显著不 ...

Core Insights - The exhibition "Let's Go! Coffee Culture Exhibition" showcases the evolution of coffee culture in Shanghai over the past century, highlighting its transformation from an imported product to a city emblem [1] - The exhibition features 182 items, with 79 being displayed for the first time, and is divided into three main sections focusing on the global history of coffee, its impact on urban socialization, and its connection to local life in Shanghai [1] - According to the "2025 China Urban Coffee Development Report," Shanghai leads the nation with 9,115 coffee shops projected for 2024 [1] Group 1 - The exhibition is held at the Shanghai History Museum and has been in preparation for two years [1] - The fifth Square Coffee Carnival will take place from October 30 to November 2, featuring over 90 booths and various emerging brands [1] - 777cafe, a boutique coffee shop, emphasizes the social aspect of coffee, serving around 50-60 customers daily in a small space [1] Group 2 - The exhibition also highlights the "Coffee + Public Welfare" and "Coffee + Environmental Protection" models, showcasing items made from recycled coffee grounds, including public benches featuring artwork by children with autism [2]

Core Viewpoint - The article discusses the evolution of Li Dan, a prominent figure in the Chinese entertainment industry, highlighting his transition from a successful comedian to a live-streaming influencer, reflecting broader societal changes and the coping mechanisms of the younger generation in the face of modern pressures [4][5][6]. Group 1: Li Dan's Career Transition - Li Dan has re-emerged in the entertainment scene after a hiatus, now primarily known for his live-streaming sales, particularly in snacks, achieving impressive sales figures despite higher prices [12][13]. - His live-streaming style is characterized by a casual and humorous approach, often engaging with fans in a way that prioritizes emotional connection over traditional sales tactics [18][20]. - The live-streaming platform serves as a space for audiences to find solace and laughter amidst life's pressures, with Li Dan providing a form of emotional support through his interactions [22][24]. Group 2: Societal Reflections - The article reflects on the changing societal landscape, where humor and absurdity have become coping mechanisms for the younger generation facing increasing stress and anxiety [19][21]. - Li Dan's content resonates with audiences who seek relief from their daily struggles, illustrating a shift in cultural values towards finding joy in the mundane and absurd [40][42]. - The narrative emphasizes that while the younger generation may appear to be "lying flat" or disengaged, they are actively navigating their realities, often through humor and community [55][58]. Group 3: Historical Context and Personal Journey - The article traces Li Dan's journey from a struggling writer to a successful comedian, highlighting his early influences and the challenges he faced in the entertainment industry [28][30]. - It discusses the impact of the pandemic on his career, leading to significant setbacks, yet showcasing his resilience and adaptability in the face of adversity [44][46]. - Li Dan's story is positioned within a broader historical context, reflecting the experiences of a generation that has witnessed economic and social upheaval, drawing parallels with past literary movements [54][57].

Core Viewpoint - The article discusses the return of Li Dan to the entertainment scene, highlighting his transformation from a prominent comedian to a live-streaming influencer, focusing on the emotional and societal context of his career changes and the pressures faced by the younger generation [1][22][63]. Group 1: Li Dan's Career Transition - Li Dan made a comeback on stage after a long hiatus, appearing as a guest on a show, which sparked mixed reactions from the public [1][3][6]. - His new role as a live-streaming influencer has seen him achieve significant sales, particularly in snacks, despite higher prices compared to competitors, with monthly sales reaching 3 million [9][10]. - The live-streaming format has allowed him to engage with fans in a more personal manner, earning him the title of "electronic male confidant" [16]. Group 2: Societal Context and Audience Reception - The pressures of modern life have led audiences to seek solace in Li Dan's humor, with many finding comfort in his light-hearted responses to serious questions about life [19][26]. - The article reflects on the changing societal attitudes, where humor serves as a coping mechanism for anxiety and stress, particularly among the younger generation [22][24][62]. - Li Dan's approach to addressing life's challenges through humor resonates with many, as evidenced by audience members who find emotional value in his content [27][52]. Group 3: Historical Perspective - The narrative traces Li Dan's journey from a struggling writer to a successful comedian, illustrating the evolution of his career and the broader cultural shifts in society [31][41][49]. - The article emphasizes the generational struggles faced by young people today, drawing parallels between Li Dan's experiences and those of previous generations who also sought meaning in challenging times [66][72]. - Li Dan's reflections on life and society echo sentiments from past literary figures, suggesting a continuity of existential themes across different eras [70][73].

Core Insights - Yunnan's coffee and its products exported over 770 million yuan in the first eight months of this year, ranking first in the country [1] - The value of coffee exports under the Tengchong Customs supervision reached 30.944 million yuan, with a year-on-year increase of 38.5% [1] Industry Developments - The rising international coffee bean prices present a significant opportunity for Yunnan's coffee industry, with exports expected to start in May 2024 to countries including Singapore, Malaysia, Vietnam, and Europe and the United States [1] - The coffee industry in Yunnan is experiencing a shift from exporting mainly raw beans to a variety of products such as roasted beans, drip coffee, and instant coffee, indicating an improvement in manufacturing capabilities [1] - The export market has expanded beyond traditional regions like Europe, Japan, and South Korea to include Central Asia, Eastern Europe, and even Africa, showcasing the enhanced production quality [1]

Core Viewpoint - Yunnan province is experiencing significant growth in coffee exports, with a notable increase in both volume and price, positioning itself as the largest coffee-producing region in China [1][9]. Group 1: Export Growth - Yunnan's coffee exports exceeded 770 million yuan in the first eight months of the year, ranking first in the country [9]. - The overseas sales of a Yunnan coffee company increased by 37% this year, with approximately 17.56 million yuan in products sold abroad [5]. - The coffee processing facility in Baoshan produces around 2 tons of roasted beans daily, reflecting the growing domestic and international demand [3]. Group 2: Price Increase - The international coffee price reached a 50-year high this year, influencing the pricing of Yunnan coffee beans, which rose from 40 yuan per kilogram at the end of last year to around 66 yuan per kilogram in May [7]. - The increase in export prices is driven by international market trends, with local prices often pegged to these benchmarks [7]. Group 3: Industry Development - The coffee industry in China is undergoing a transformation from raw material supply to brand output, enhancing its global standing [10]. - The global coffee market is projected to reach 840.23 billion yuan in 2024 and 1,107.82 billion yuan by 2030, with a compound annual growth rate of 4.72% [20]. - Yunnan's coffee sector has established a comprehensive industry chain covering planting, processing, and sales, leading to significant improvements in both yield and quality [20]. Group 4: Quality Control and Innovation - Coffee beans undergo three rounds of testing to meet the specific quality requirements of international clients, ensuring high standards for export [16]. - The production process is being upgraded to meet the evolving consumer demands, with new production lines for cold brew coffee being implemented [20]. - Yunnan's coffee products are diversifying, with an increase in exports of roasted beans, drip coffee, and instant coffee to various countries, indicating improved manufacturing capabilities [22].

Core Insights - Yunnan is the largest coffee-producing province in China, with significant growth in coffee exports in the first half of the year, targeting 34 countries and regions including the Netherlands, Germany, and Vietnam [1] - The price of Yunnan coffee beans has risen sharply, influenced by international coffee prices reaching a 50-year high, with prices increasing from 40 yuan/kg at the end of last year to around 66 yuan/kg in May this year [3] - The coffee industry in Yunnan is experiencing a boom, with a reported export value of over 770 million yuan in the first eight months of the year, making it the largest coffee exporter in China [7] Production and Market Dynamics - Yunnan's coffee production capacity is expanding due to increasing domestic consumption and overseas orders, with a daily production of about 2 tons of roasted beans in a processing facility [1][3] - The coffee planting area in Yunnan is projected to reach 1.267 million acres by the end of 2024, with an expected production of 146,000 tons and an agricultural output value of nearly 5 billion yuan, reflecting a 13% year-on-year growth [12] - The coffee industry is transitioning from raw material supply to brand output, with a focus on quality improvement and technological innovation [13] Export Trends and Opportunities - The demand for Yunnan coffee is increasing, with overseas orders driving industry upgrades and a shift towards exporting processed coffee products such as roasted beans and instant coffee [18] - The global coffee market is projected to grow significantly, with estimates of reaching 840.23 billion yuan in 2024 and 1,107.82 billion yuan by 2030, indicating a compound annual growth rate of 4.72% [16] - The coffee industry in Yunnan is enhancing its production processes to meet the evolving demands of international markets, including the introduction of modern production lines for cold brew coffee [14]