国庆前，《喜人奇妙夜2》开播，嘉宾李诞登场时，戴着经典的粉色头套。 他眯眼，淡笑，狡黠又散漫，缓缓走过舞台说： 此情此景，有一种过去十来年全白干了的感觉。 以下文章来源于摩登中产 ，作者摩登中产 摩登中产 . 用摩登视角，解读复杂时代。 本文来自微信公众号： 摩登中产 ，作者：摩登中产，题图来自：视觉中国 他的青春已消散在时光里，他的往事已湮灭在风波中。讨厌他的人看他复出，怒斥" 世风日下 "，爱 他的人看他坐在嘉宾席上，喜称" 这才像样" 。 宠爱、斥责、信奉、遗弃，他几经波峰波谷，潮起潮落，已深谙三味，宠辱难惊。 红尘频率改变，他也跟着调频，现在输出的主题，是消解苦闷人生。 此轮复出前，他阔别舞台许久。 去年夏天，两档脱口秀节目上线，众多脱口秀老人现身，唯独不见李诞。 节目开播前，他和呼兰等人聚会，围着桌子嘻嘻哈哈吃炸知了猴，并发小红书说： 恭喜朋友们，两档脱口秀节目马上开播，听说都很精彩，我就不一起精彩了，我17号直播也很精彩。 一 他的新身份是小红书带货一哥，主营零食，售价几个平台中最贵，却能月销300万。 下单粉丝说："逃过李佳琦，逃过董宇辉，竟然没逃过李诞。" 直播间叫"诞的小卖部"，设在客厅一角 ...

此轮复出前，他阔别舞台许久。 国庆前，《喜人奇妙夜2》开播，嘉宾李诞登场时，戴着经典的粉色头套。 他眯眼，淡笑，狡黠又散漫，缓缓走过舞台说： 此情此景，有一种过去十来年全白干了的感觉。 他的青春已消散在时光里，他的往事已湮灭在风波中。讨厌他的人看他复出，怒斥"世风日下"，爱他的 人看他坐在嘉宾席上，喜称"这才像样"。 宠爱、斥责、信奉、遗弃，他几经波峰波谷，潮起潮落，已深谙三味，宠辱难惊。 红尘频率改变，他也跟着调频，现在输出的主题，是消解苦闷人生。 下单粉丝说："逃过李佳琦，逃过董宇辉，竟然没逃过李诞。" 直播间叫"诞的小卖部"，设在客厅一角，没有布景，没有助播，公告写着"全自动小卖部，大家帮忙卖 卖"。 一 卖挂耳咖啡时，他把咖啡挂在耳朵上，卖床品时，他干脆躺着播。 一次，找不到要卖的饮料，他给观众丢下一句"老规矩，帮我卖卖"就跑出镜头。 空手而归后，他索性虚拟，一边念产品介绍，一边假装拧开瓶盖，喝上一口。 大家也配合，弹幕各类假装看见，满屏飘过"哈哈哈哈"。 去年夏天，两档脱口秀节目上线，众多脱口秀老人现身，唯独不见李诞。 节目开播前，他和呼兰等人聚会，围着桌子嘻嘻哈哈吃炸知了猴，并发小红书说： 恭喜朋 ...

Core Insights - Yunnan's coffee and its products exported over 770 million yuan in the first eight months of this year, ranking first in the country [1] - The value of coffee exports under the Tengchong Customs supervision reached 30.944 million yuan, with a year-on-year increase of 38.5% [1] Industry Developments - The rising international coffee bean prices present a significant opportunity for Yunnan's coffee industry, with exports expected to start in May 2024 to countries including Singapore, Malaysia, Vietnam, and Europe and the United States [1] - The coffee industry in Yunnan is experiencing a shift from exporting mainly raw beans to a variety of products such as roasted beans, drip coffee, and instant coffee, indicating an improvement in manufacturing capabilities [1] - The export market has expanded beyond traditional regions like Europe, Japan, and South Korea to include Central Asia, Eastern Europe, and even Africa, showcasing the enhanced production quality [1]

Core Viewpoint - Yunnan province is experiencing significant growth in coffee exports, with a notable increase in both volume and price, positioning itself as the largest coffee-producing region in China [1][9]. Group 1: Export Growth - Yunnan's coffee exports exceeded 770 million yuan in the first eight months of the year, ranking first in the country [9]. - The overseas sales of a Yunnan coffee company increased by 37% this year, with approximately 17.56 million yuan in products sold abroad [5]. - The coffee processing facility in Baoshan produces around 2 tons of roasted beans daily, reflecting the growing domestic and international demand [3]. Group 2: Price Increase - The international coffee price reached a 50-year high this year, influencing the pricing of Yunnan coffee beans, which rose from 40 yuan per kilogram at the end of last year to around 66 yuan per kilogram in May [7]. - The increase in export prices is driven by international market trends, with local prices often pegged to these benchmarks [7]. Group 3: Industry Development - The coffee industry in China is undergoing a transformation from raw material supply to brand output, enhancing its global standing [10]. - The global coffee market is projected to reach 840.23 billion yuan in 2024 and 1,107.82 billion yuan by 2030, with a compound annual growth rate of 4.72% [20]. - Yunnan's coffee sector has established a comprehensive industry chain covering planting, processing, and sales, leading to significant improvements in both yield and quality [20]. Group 4: Quality Control and Innovation - Coffee beans undergo three rounds of testing to meet the specific quality requirements of international clients, ensuring high standards for export [16]. - The production process is being upgraded to meet the evolving consumer demands, with new production lines for cold brew coffee being implemented [20]. - Yunnan's coffee products are diversifying, with an increase in exports of roasted beans, drip coffee, and instant coffee to various countries, indicating improved manufacturing capabilities [22].

Core Insights - Yunnan is the largest coffee-producing province in China, with significant growth in coffee exports in the first half of the year, targeting 34 countries and regions including the Netherlands, Germany, and Vietnam [1] - The price of Yunnan coffee beans has risen sharply, influenced by international coffee prices reaching a 50-year high, with prices increasing from 40 yuan/kg at the end of last year to around 66 yuan/kg in May this year [3] - The coffee industry in Yunnan is experiencing a boom, with a reported export value of over 770 million yuan in the first eight months of the year, making it the largest coffee exporter in China [7] Production and Market Dynamics - Yunnan's coffee production capacity is expanding due to increasing domestic consumption and overseas orders, with a daily production of about 2 tons of roasted beans in a processing facility [1][3] - The coffee planting area in Yunnan is projected to reach 1.267 million acres by the end of 2024, with an expected production of 146,000 tons and an agricultural output value of nearly 5 billion yuan, reflecting a 13% year-on-year growth [12] - The coffee industry is transitioning from raw material supply to brand output, with a focus on quality improvement and technological innovation [13] Export Trends and Opportunities - The demand for Yunnan coffee is increasing, with overseas orders driving industry upgrades and a shift towards exporting processed coffee products such as roasted beans and instant coffee [18] - The global coffee market is projected to grow significantly, with estimates of reaching 840.23 billion yuan in 2024 and 1,107.82 billion yuan by 2030, indicating a compound annual growth rate of 4.72% [16] - The coffee industry in Yunnan is enhancing its production processes to meet the evolving demands of international markets, including the introduction of modern production lines for cold brew coffee [14]

Overview - Yunnan is the largest coffee production base in China, with significant support from the provincial government, making the coffee industry a key sector for agricultural and rural economic development [1][14] - In 2023, the coffee planting area in Yunnan reached 76,400 hectares, with a harvest area of 67,800 hectares and a production volume of 143,400 tons, projected to increase to 150,200 tons in 2024 [1][14] Development History - The history of coffee cultivation in Yunnan began in 1904, with the first coffee seedling planted in Dali, and significant development occurred after 1951 with the introduction of coffee seedlings [5] - The industry saw a shift towards the Catimor variety around 2000, which is suitable for instant coffee production, but faced challenges leading to a focus on quality improvement and brand building in recent years [5][26] Industry Chain - The coffee industry chain in Yunnan includes upstream activities such as coffee planting and raw bean trading, midstream processing including initial and deep processing, and downstream sales through various channels [8] Market Policies - Recent policies from the Yunnan provincial government aim to promote high-quality development in the coffee industry, including action plans for specific regions and financial support for coffee cooperatives [11][13] Current Status - The coffee industry in Yunnan has rapidly developed, becoming a distinctive advantage for economic growth and farmer income, with a significant increase in planting and production areas [14] Competitive Landscape - The coffee market in Yunnan has seen the emergence of influential brands, with notable companies recognized in various coffee competitions, indicating a growing competitive environment [16][17] Development Trends - The trend towards enhancing coffee quality is expected to continue, with a decrease in the proportion of the Catimor variety and an increase in the cultivation of higher-quality varieties like Geisha and Typica [26]

Core Insights - Yunnan Province is a major coffee production area in China, with a focus on quality improvement, policy support, and international expansion driving the industry forward [1][2] - In the first half of this year, Yunnan's coffee and coffee product exports reached a value of 650 million yuan, representing a year-on-year growth of 8.4% [1] - The Dehong Prefecture, known for its favorable natural conditions, has cultivated several high-quality coffee varieties, contributing to the region's coffee production [1] - The Mangshi Customs area reported a significant increase in coffee exports, with a value of 150 million yuan in the first half of the year, marking a 48% year-on-year growth [2] Industry Developments - The coffee industry in Yunnan is enhancing its market presence internationally, with exports reaching 34 countries and regions, including the Netherlands, Germany, and Vietnam [1] - The Dehong Tropical Agricultural Science Research Institute has preserved over 1,000 coffee germplasm resources and has promoted the planting of quality varieties across more than 1 million acres [1] - Customs authorities are optimizing clearance processes and enhancing laboratory testing capabilities to improve export efficiency and ensure compliance with international standards [1]

Core Viewpoint - The article highlights the transformation of Xinzhai Village in Yunnan Province into a hub for high-quality coffee production, leveraging its unique geographical advantages and a focus on boutique coffee to drive rural revitalization and economic growth [1][2][8]. Group 1: Coffee Production and Quality Improvement - Xinzhai Village has a coffee cultivation history of over 70 years, with more than 10,000 acres dedicated to coffee farming [1][2]. - The village faced challenges over a decade ago with low coffee bean prices, prompting a shift towards a boutique coffee strategy to enhance quality and profitability [2][3]. - The village has achieved a 98% coverage of high-quality coffee varieties, focusing on meticulous cultivation practices and improved processing methods [3][4]. Group 2: Industry Chain Extension and Diversification - Xinzhai Village has developed a complete coffee industry chain, including processing plants, cafes, and tourism facilities, to increase value-added products [4][6]. - The village has introduced over 10 coffee products, including roasted beans and freeze-dried coffee, to cater to diverse consumer preferences [6][8]. - E-commerce and live-streaming sales have been utilized to promote Xinzhai coffee, achieving an online transaction volume exceeding 12 million yuan in 2024 [6]. Group 3: Tourism and Cultural Integration - The village has become a destination for coffee enthusiasts, attracting over 200,000 visitors annually, contributing to an increase in local income [7][8]. - Xinzhai Village promotes a "from seed to cup" experience, integrating coffee cultivation with tourism, allowing visitors to engage in coffee picking and processing [7][8]. - The village aims to enhance its tourism offerings by developing boutique accommodations and dining experiences, further enriching the visitor experience [8].

Core Insights - The establishment of the Yunnan Coffee Joint Trading Innovation Center in Kunshan marks a significant collaboration between Yunnan, the largest coffee-producing region in China, and Kunshan, known as the "International Coffee Capital" [1][2][3] - Yunnan accounts for 98% of China's coffee bean production and has seen a sevenfold increase in export volume over five years, positioning it as a new focal point in the global coffee industry [1] - Kunshan has developed a complete coffee industry chain, encompassing 60% of the country's coffee bean roasting and over 60% of coffee bean imports, facilitating a closed-loop industry chain from raw beans to final products [1][2] Industry Collaboration - The partnership aims to create a public service platform for Yunnan coffee products, enhancing market access and visibility for local producers [2] - The rapid establishment of the trading center, from its inception to operational status in just over a month, highlights the effective collaboration between the two regions [3] - The integration of Yunnan's cultivation and Kunshan's processing and sales capabilities is expected to create a more complete industry chain, benefiting both regions [3][4] Market Dynamics - The coffee market in China is experiencing growth, with Kunshan focusing on enhancing the coffee industry's influence and value through strategic partnerships and innovation [4][5] - The signing of agreements with multiple banks and logistics companies aims to build a comprehensive support system for the coffee industry [4] - The collaboration is seen as a significant opportunity for both regions, with Yunnan's coffee innovation complementing Kunshan's market-oriented processing [4][5] Future Prospects - The synergy between Yunnan's coffee production and Kunshan's market capabilities is expected to foster a robust development model with vast potential [2][3] - The ongoing efforts to enhance the coffee supply chain and market presence are anticipated to yield positive outcomes for both local economies [4][5] - The initiative reflects a broader trend of regional cooperation in the coffee industry, aiming to elevate the overall quality and competitiveness of Chinese coffee products [4][5][6]