多线叙事和群像塑造 南都讯记者余晓宇上月底，由中央电视台、腾讯视频、阅文集团旗下新丽传媒、文信传媒出品，五元文化联合出品的《扫毒风暴》正式收官。 与往年暑期档的古偶扎堆上线不同，今年刑侦涉案和公检法题材的影视剧竞争尤为激烈，在这样的市场环境下，《扫毒风暴》凭借丝丝入扣的 剧情和年代感和命运感交织的叙事，掀起了一场"观剧风暴"，成为暑期档的黑马。 自7月12日起开播以来，《扫毒风暴》酷云收视率峰值突破2.8568%，并实现主要时段全部频道收视率、黄金时段全部频道收视率均16次登顶。 网播方面，《扫毒风暴》在腾讯视频站内最高热度达28808，进入腾讯视频必看俱乐部。 同时，《扫毒风暴》凭借高品质内容也得到观众认可，其豆瓣开分7.9，最高上涨至8.0分，成为暑期档国产剧集最高分。口碑发酵也带动该剧展 现出惊人的长尾效应，收官至今仍占据剧集会员拉新榜第一，各大社交平台上围绕剧集的讨论依然络绎不绝。 《扫毒风暴》的成功，不仅证明了长剧不可替代的内容价值与社会意义，也是出品方新丽传媒在剧集行业面临其他内容形态挑战的当下，用精 品剧的创作耐心，通过口碑发酵和长尾价值来为剧集创作提供"以质取胜"的范本。 1 坚持精品多元化布 ...

Core Viewpoint - The article discusses Tencent Video's effective content strategy that balances between traditional costume dramas and realistic themes, allowing the platform to thrive in a competitive landscape while addressing diverse audience preferences [2][3][4]. Group 1: Content Strategy - Tencent Video's content strategy for 2025 focuses on a dual approach, successfully breaking the long-standing dominance of costume dramas by achieving a balance between costume and realistic themes [3][6]. - The platform employs a "dual-line drive" model, maintaining a strong flow of head content while exploring niche genres, which helps secure its leading position in the long video sector [3][16]. - The summer season of 2025 saw a near-equal representation of costume and realistic dramas among the top 20 series, marking a significant shift in audience preferences [6][12]. Group 2: Performance Metrics - The costume drama "Chang'an's Lychee" achieved high ratings, consistently ranking first in multiple viewership metrics during its broadcast [7]. - "Sweeping Drug Storm," a realistic drama, garnered significant attention with a peak viewership of 2.5483% and a high Douban rating, indicating its strong market performance [12][15]. - Tencent Video dominated the top 10 list of effective plays in the first half of 2025, with four series, showcasing its ability to attract substantial viewership [19]. Group 3: Market Adaptation - The article highlights the importance of adapting to market changes, with Tencent Video's strategy reflecting a balance between headliners and niche content to navigate uncertainties in the industry [27][30]. - The platform's approach includes leveraging short video formats to enhance the visibility and longevity of its series, effectively driving user engagement back to the main platform [30][31]. - Tencent Video's collaboration with traditional broadcasting channels allows it to reach a broader audience, enhancing its influence across different demographics [30][31]. Group 4: Future Outlook - The article suggests that Tencent Video's balanced strategy positions it well for sustainable growth in the evolving long video industry, emphasizing the need for platforms to embrace diversity while maintaining content quality [31][32]. - The ongoing competition in the long video sector will increasingly favor platforms that can demonstrate resilience and adaptability, rather than relying solely on short-term successes [32].