Core Viewpoint - The article discusses Tencent Video's effective content strategy that balances between traditional costume dramas and realistic themes, allowing the platform to thrive in a competitive landscape while addressing diverse audience preferences [2][3][4]. Group 1: Content Strategy - Tencent Video's content strategy for 2025 focuses on a dual approach, successfully breaking the long-standing dominance of costume dramas by achieving a balance between costume and realistic themes [3][6]. - The platform employs a "dual-line drive" model, maintaining a strong flow of head content while exploring niche genres, which helps secure its leading position in the long video sector [3][16]. - The summer season of 2025 saw a near-equal representation of costume and realistic dramas among the top 20 series, marking a significant shift in audience preferences [6][12]. Group 2: Performance Metrics - The costume drama "Chang'an's Lychee" achieved high ratings, consistently ranking first in multiple viewership metrics during its broadcast [7]. - "Sweeping Drug Storm," a realistic drama, garnered significant attention with a peak viewership of 2.5483% and a high Douban rating, indicating its strong market performance [12][15]. - Tencent Video dominated the top 10 list of effective plays in the first half of 2025, with four series, showcasing its ability to attract substantial viewership [19]. Group 3: Market Adaptation - The article highlights the importance of adapting to market changes, with Tencent Video's strategy reflecting a balance between headliners and niche content to navigate uncertainties in the industry [27][30]. - The platform's approach includes leveraging short video formats to enhance the visibility and longevity of its series, effectively driving user engagement back to the main platform [30][31]. - Tencent Video's collaboration with traditional broadcasting channels allows it to reach a broader audience, enhancing its influence across different demographics [30][31]. Group 4: Future Outlook - The article suggests that Tencent Video's balanced strategy positions it well for sustainable growth in the evolving long video industry, emphasizing the need for platforms to embrace diversity while maintaining content quality [31][32]. - The ongoing competition in the long video sector will increasingly favor platforms that can demonstrate resilience and adaptability, rather than relying solely on short-term successes [32].