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门店数量狂奔 单店盈利能力却下滑!“遇见小面”冲刺港股上市|港美股看台·IPO观察
Zheng Quan Shi Bao· 2025-10-17 14:48
Core Viewpoint - The company "Yujian Xiaomian" is preparing for an IPO in Hong Kong, aiming to become the first publicly listed Chinese noodle restaurant chain, despite facing challenges such as declining same-store sales and profitability concerns [1][2][12]. Company Overview - Founded in 2014, Yujian Xiaomian has expanded from a single store in Guangzhou to 451 locations across over 23 cities in 11 years [1]. - The company is targeting to raise funds through its IPO to support its expansion and digital transformation efforts [2][3]. IPO Details - The company plans to issue up to 235 million shares, with the exclusive sponsor being CMB International [2]. - The IPO proceeds will be allocated for store expansion, digital upgrades, brand building, and strategic investments in food suppliers [3]. Financial Performance - Yujian Xiaomian's revenue is projected to grow from 418 million yuan in 2022 to 1.154 billion yuan in 2024, representing a compound annual growth rate (CAGR) of 66.2%, significantly higher than the industry average of 15%-20% [4][12]. - The net profit is expected to turn from a loss of 35.973 million yuan in 2022 to a profit of 60.7 million yuan in 2024 [4]. Expansion Strategy - The company plans to open 520 to 610 new stores from 2026 to 2028, focusing on first-tier and new first-tier cities [3]. - The number of stores increased from 170 to 451 in three years, with a notable expansion in the Hong Kong market, where the number of stores grew to 10 within a year [6]. Market Position - Yujian Xiaomian ranks fourth among Chinese noodle restaurants, holding a market share of 0.5% based on total transaction value [9][12]. - The overall market for Chinese noodle restaurants is expected to reach 510 billion yuan by 2029, but the industry remains fragmented with intense competition [12]. Challenges Ahead - Despite rapid growth, the company faces declining single-store profitability, with average daily sales per store dropping from 13,880 yuan in 2023 to 12,402 yuan in 2024 [10]. - The average order value has also decreased, indicating potential issues with customer retention and pricing strategy [10][12].
门店数量狂奔,单店盈利能力却下滑!“遇见小面”冲刺港股上市|港美股看台·IPO观察
Zheng Quan Shi Bao· 2025-10-17 12:15
Core Viewpoint - The company "Yujian Xiaomian" is preparing for an IPO, aiming to become the first publicly listed Chinese noodle restaurant, with significant growth in store expansion and revenue, despite facing challenges in same-store sales and profitability [1][2][12]. Group 1: IPO Progress - The company has received approval from the China Securities Regulatory Commission for overseas issuance and updated its prospectus, planning to issue up to 235 million shares on the Hong Kong Stock Exchange [2]. - If successful, "Yujian Xiaomian" will be the first in the Chinese noodle restaurant sector to go public, a market that has seen multiple brands announce IPO intentions without concrete actions [2]. Group 2: Fundraising Utilization - The IPO proceeds will be allocated to four main areas: 1. Store expansion, with plans to open 520-610 new locations from 2026 to 2028, focusing on first-tier and new first-tier cities [3]. 2. Digital upgrades, including AI technology, IoT systems, and big data analytics to support operational growth [3]. 3. Brand building initiatives [3]. 4. Strategic investments in 3-5 food suppliers with annual revenues of approximately 500,000 to 1 million yuan, targeting investments of 10-20 million HKD each [3]. Group 3: Financial Performance - The company has shown remarkable financial recovery, with net profit projected to rise from a loss of 35.973 million yuan in 2022 to a profit of 60.7 million yuan in 2024, and a significant increase in revenue from 418 million yuan in 2022 to 1.154 billion yuan in 2024, representing a compound annual growth rate (CAGR) of 66.2% [4][5]. - The number of stores has increased from 170 to 451 over three years, with a notable expansion in the Hong Kong market, where the number of stores grew to 10 within a year [6]. Group 4: Market Position and Challenges - As of 2024, "Yujian Xiaomian" ranks fourth in the Chinese noodle restaurant sector with a market share of 0.5%, amidst a highly fragmented market where the top five companies hold only 2.9% of the total market [9][12]. - Despite rapid expansion, the average daily sales per store have declined from 13,880 yuan in 2023 to 12,402 yuan in 2024, indicating challenges in maintaining profitability as the company lowers prices to attract customers [10]. Group 5: Capital Support - The company's rapid expansion has been supported by significant capital investments from various stakeholders, including major players like Country Garden and Jiamaojiu, with a notable increase in valuation to 3 billion yuan following a series of funding rounds [7]. Group 6: Future Outlook - The IPO is seen as a critical test for the capitalized model of the Chinese noodle restaurant industry, which is expected to grow to a market size of 510 billion yuan by 2029 [12]. - The company must address challenges related to profitability, food safety, and franchise risks post-IPO, as it navigates a competitive landscape with other brands also preparing for public offerings [12].
门店数量狂奔,单店盈利能力却下滑!“遇见小面”冲刺港股上市|港美股看台·IPO观察
证券时报· 2025-10-17 12:11
Core Viewpoint - "Yujian Xiaomian" is preparing for its IPO, aiming to become the first publicly listed Chinese noodle restaurant chain, following its recent registration with the China Securities Regulatory Commission and the update of its prospectus [1][4][5]. Group 1: Company Growth and Expansion - Since its first store opened in 2014, "Yujian Xiaomian" has expanded to 451 stores across over 23 cities, transitioning from a street-side eatery to a potential public company in 11 years [2]. - The company plans to add 520 to 610 new stores from 2026 to 2028, focusing on first-tier and new first-tier cities [7]. - The number of stores increased from 170 to 451 in three years, with a notable expansion in Hong Kong, where the number of stores grew to 10 within a year [11][12]. Group 2: Financial Performance - The company reported a net profit of 6,070 million yuan in 2024, recovering from a loss of 35.973 million yuan in 2022, with a significant revenue increase from 418 million yuan in 2022 to 1.154 billion yuan in 2024, representing a compound annual growth rate (CAGR) of 66.2% [9][10]. - The average daily sales per store decreased from 13,880 yuan in 2023 to 12,402 yuan in 2024, a decline of 10.79% [17]. Group 3: Investment and Capitalization - The IPO aims to raise funds for store expansion, digital upgrades, brand building, and strategic investments in food suppliers, with plans to invest in 3 to 5 suppliers with annual revenues of 500,000 to 1 million yuan [6][7]. - The company has received significant backing from investors, including Country Garden and Jiumaojiu, with a valuation reaching 3 billion yuan after a series of funding rounds [12]. Group 4: Market Position and Challenges - "Yujian Xiaomian" ranks fourth in the Chinese noodle restaurant market, holding a market share of 0.5% as of 2024, amidst a highly fragmented and competitive landscape [16][22]. - Despite rapid growth, the company faces challenges such as declining same-store sales and profitability, with a 4.2% drop in same-store sales expected in 2024 [19][22].