虽然隶属重庆，彭水人却很少吃重庆小面这道地标美食，县内 销量靠前的小面作坊，每日销量只在几百斤。米粉才是彭水城 乡生活中不可或缺的小吃。 作者： 张英 封图：图虫创意 早晨三四点，这些米粉将被送往遍布县城和乡镇的米粉店，每天这个厂要送出上千斤米粉。 这座县城里像这样的米粉厂有十多家，最大的厂每日产量超过八千斤。而负责为食客煮制米粉的店家有数 百家。 这个爱吃米粉的地方叫彭水，位于重庆市东南部。从重庆主城出发，高铁50分钟，自驾3小时，当车窗外 的山已高耸入云，江水变得湍急，隧道越来越多、越来越长，耳朵嗡嗡直响，你就快到彭水了。 彭水县城在乌江与郁江交汇处，是一座依山而建的江边小城。彭水得名于隋朝，彭指鼓声，因这里峡水澎 湃，其声似鼓，故隋朝政府命名为彭水。历史上，这里是中央政府羁縻苗疆的关隘，因此形成了汉族、土 家族、苗族等多民族共居的特点。 虽然隶属重庆，彭水人却很少吃重庆小面这道地标美食，县内销量靠前的小面作坊，每日销量只在几百 斤。 米粉才是彭水城乡生活中不可或缺的小吃。旧时，米粉是郁江、乌江码头工人的首选，现在，无论是县城 上班族的早餐，还是乡里人赶集时的小憩，一碗米粉都是他们的常选项，打工人回乡的第 ...

经济观察报 记者 张英 晚上十点，一座小楼里，几名女工还在劳作，她们将混合了绿豆的米浆装进漏斗里，漏斗漏下的米浆一 圈圈随着平底锅旋转，形成水波状，几分钟后烙好的米粉就可以出锅了。 （原标题：在重庆小面王国 他们另立山头吃米粉 | 十月行记） 烙米粉与白米粉的制作工艺不同：前者是用铁锅烙制，后者是用蒸盘蒸制；前者的原料有大米、绿豆、 青菜，后者的原料只有大米。 第二，彭水没有圆粉，无论是烙米粉还是白米粉，彭水米粉全是扁粉。米粉的形状会影响它的口感，彭 水米粉相对软糯，吸汁能力强，每根米粉都饱满多汁，不似圆粉那般爽滑筋道。 早晨三四点，这些米粉将被送往遍布县城和乡镇的米粉店，每天这个厂要送出上千斤米粉。 这座县城里像这样的米粉厂有十多家，最大的厂每日产量超过八千斤。而负责为食客煮制米粉的店家有 数百家。 这个爱吃米粉的地方叫彭水，位于重庆市东南部。从重庆主城出发，高铁50分钟，自驾3小时，当车窗 外的山已高耸入云，江水变得湍急，隧道越来越多、越来越长，耳朵嗡嗡直响，你就快到彭水了。 彭水县城在乌江与郁江交汇处，是一座依山而建的江边小城。彭水得名于隋朝，彭指鼓声，因这里峡水 澎湃，其声似鼓，故隋朝政府命名为彭水。 ...

Core Viewpoint - The "2025 Chongqing Service Consumption Season" aims to strengthen the service consumption market in Chongqing, running from September 29 to December, with an expected direct consumption boost of over 5 billion yuan [1][4]. Group 1: Event Overview - The event is organized by multiple departments including the Chongqing Municipal Commission of Commerce and involves 38 districts and counties, over 1,000 service consumption enterprises, and financial institutions [1][4]. - The event will feature over 500 themed consumer activities across 11 key service consumption areas [4][5]. Group 2: Key Areas of Focus - The 11 key service consumption areas include dining and accommodation, home services, elderly care, cultural tourism, sports, health, information, finance, education, housing, and transportation [4][5]. - Major activities include the 17th China (Chongqing) Hot Pot Food Culture Festival, various promotional seasons for local cuisine, and multiple sports events [4][6]. Group 3: Integration of Services - The event emphasizes the integration of various service sectors such as commerce, tourism, culture, sports, and health to create diverse consumption scenarios [5][6]. - Specific initiatives include a month-long hot pot sales event and themed tourism routes that highlight local culture and cuisine [5][6]. Group 4: Online and Offline Engagement - The event will leverage online platforms for service consumption, collaborating with major service providers to enhance consumer experience through online booking and promotions [7][8]. - Various promotional activities will be conducted in shopping districts and communities to engage consumers directly [7][8]. Group 5: Consumer Benefits - The Chongqing Municipal Commission of Commerce will implement several consumer-friendly measures, including the distribution of consumption vouchers and encouraging merchants to offer discounts and promotions [8].

Core Viewpoint - The 2025 Chongqing Service Consumption Season and the 17th China (Chongqing) Hot Pot Food Culture Festival will be held from September 29 to December, aiming to boost local consumption by over 5 billion yuan through various service consumption activities [4][7]. Group 1: Event Overview - The event is organized by the Chongqing Municipal Commission of Commerce in collaboration with various departments and over 1,000 service consumption enterprises and financial institutions across 38 districts [3][6]. - The theme focuses on "service consumption," with over 500 themed activities planned across 11 key service consumption sectors, including dining, accommodation, and tourism [7][8]. Group 2: Key Highlights - The event will feature diverse consumption scenarios, integrating food, tourism, sports, and entertainment, with the Hot Pot Food Culture Festival being a major highlight [8][9]. - A rich array of cultural and entertainment activities will be offered, including over 200 artistic events and various tourism services to attract a wide audience [9]. - The initiative will leverage online and offline collaboration, utilizing internet platforms for convenient booking and payment, while also promoting on-site activities in commercial areas [9].

Core Viewpoint - Guangzhou is actively promoting its restaurant industry to stimulate consumption and economic growth, showcasing resilience amid challenges faced by the national dining sector [1][2][6]. Group 1: Restaurant Industry Development - A recent meeting in Guangzhou focused on the development of the restaurant industry, attended by key city leaders and representatives from 16 restaurant enterprises, highlighting the city's commitment to this sector [1]. - Guangzhou's restaurant revenue exceeded 100 billion yuan last year, leading growth among first-tier cities, and has continued to show positive growth in the first seven months of this year [1][2]. - The city has a high density of restaurants, with approximately 134 restaurants per 10,000 people, indicating a vibrant market [9]. Group 2: Economic Impact and Consumer Behavior - The restaurant sector is seen as a significant driver of consumption, with historical data showing that national restaurant revenue growth has outpaced overall retail sales from 2015 to 2019 [2]. - In contrast to other first-tier cities like Shanghai and Beijing, which have seen declines in restaurant revenue, Guangzhou's restaurant sector has demonstrated a 3.1% growth in the first half of this year [6][9]. - Guangzhou's dining culture, characterized by affordable and diverse cuisine, plays a crucial role in attracting both local and tourist spending, with over 20% of tourist expenditure allocated to dining [18]. Group 3: Challenges and Opportunities - The restaurant industry in Guangzhou faces pressures such as rising service fees and regulatory changes affecting labor contracts, prompting calls for government support [19]. - Despite challenges, there is a trend of new restaurant establishments, with 24,155 new dining businesses registered in the past six months, surpassing those in Beijing and Shanghai [12]. - The city is witnessing a wave of restaurant companies seeking to go public, with notable examples like the chain "Yujian Xiaomian" aiming to become the first listed Chinese noodle brand [20][23]. Group 4: Future Prospects - The restaurant industry in Guangzhou is positioned for further growth, with a focus on enhancing its culinary reputation and expanding its market presence beyond Guangdong [24]. - The rise of social media has increased the visibility of Cantonese cuisine, contributing to a growing number of restaurants and a shift in consumer perception [24][25].

Core Viewpoint - The article highlights the recent food safety inspection of the newly relocated North II Restaurant in the South Lake Future Science Park, emphasizing its role in addressing the dining challenges faced by tech workers in the area [1] Group 1: Restaurant Expansion and Features - The North II Restaurant has completed its relocation and expansion, increasing its total area to 3,500 square meters and accommodating up to 2,000 diners simultaneously [1] - The restaurant employs a professional service team of 35 members and offers a diverse menu with over 30 self-selected dishes, featuring 12 types of specialty cuisine, with prices ranging from 10 to 30 yuan [1] Group 2: Food Safety and Management - The inspection focused on critical aspects such as food traceability, cold chain management, and utensil disinfection, confirming that the restaurant has all necessary licenses and follows a standardized management approach [1] - The restaurant's management model has been recognized by regulatory authorities, ensuring 100% certified staff and implementing SOP standardization from ingredient processing to final product delivery [1] Group 3: Regulatory Mechanisms - A "smart supervision + regular inspection" mechanism will be established to ensure ongoing food safety for tech talents, utilizing systems like "bright kitchen" and regular sampling inspections [1] - The initiative aims to enhance the business environment in the park by ensuring safe dining options for employees [1]

Core Viewpoint - The story of internet celebrities venturing into the restaurant business is not as successful as it seems, with many facing operational challenges and closures despite initial popularity [2][12][15]. Group 1: Case Studies of Internet Celebrities - "粥饼伦" (Zhou Bing Lun) opened a restaurant in Shijiazhuang but closed within six months, failing to cover rent costs [2][3][12]. - "郭子的茶" (Guo Zi's Tea) opened by internet celebrity "郭老师" (Guo Laoshi) generated significant buzz even before opening, but the long-term success remains uncertain [6][11]. - "好滴多仔" (Hao Di Duo Zai) launched a restaurant in Shanghai, showcasing the trend of internet celebrities entering the food industry [10][11]. Group 2: Common Challenges Faced - Many internet celebrities lack the necessary knowledge and experience in the restaurant industry, leading to operational mismanagement [12][17][20]. - High rental costs and extravagant spending on decor contribute to financial strain, as seen with "粥饼伦" and "李凉凉" (Li Liangliang) [15][17]. - The pursuit of a flashy image often overshadows product quality, resulting in a disconnect between consumer expectations and actual offerings [20][21]. Group 3: Industry Insights - The restaurant business is a high-frequency consumption scenario that aligns well with the traffic-driven nature of internet celebrities [21]. - While initial traffic can attract customers, sustainable success requires strong product offerings and operational capabilities [21]. - The trend of internet celebrities entering the restaurant industry mirrors that of celebrity restaurants, emphasizing the importance of managing both brand and product effectively [21].

Group 1: Core Insights - Chongqing has surpassed Shanghai to become the "new consumption first city," surprising many in the tourism industry [1] - The city's unique 8D magical urban landscape, vibrant food culture, and diverse shopping experiences have contributed to its rise in consumer appeal [1][13] Group 2: Urban Landscape - Chongqing's topography creates a unique three-dimensional city experience, with attractions like the Liziba Light Rail Station drawing significant tourist traffic, with daily visitor numbers exceeding ten thousand [3] - The Hongya Cave area offers a visually stunning environment that enhances consumer spending, with visitors often purchasing local crafts and enjoying high-priced dining experiences [4][5] Group 3: Culinary Scene - Chongqing is renowned for its hot pot, with over 30,000 hot pot restaurants generating annual revenues exceeding 100 billion yuan, making it a must-try for visitors [5] - The city also boasts affordable yet delicious street food options, such as small noodles, which encourage tourists to indulge in local cuisine, leading to increased spending [6] Group 4: Shopping Experience - The Jiefangbei shopping district is a major consumer hub, with sales during peak shopping periods, such as the Double Eleven festival, increasing by over 30% year-on-year [8] - The nearby Guanyinqiao area complements this with a mix of large shopping centers and local food streets, appealing to a wide range of consumer preferences [8] Group 5: Tourism Experience - Chongqing focuses on immersive tourism experiences, offering activities like traditional craft workshops that increase visitor spending by over 50% compared to standard tourism [9] - Enhanced tourist services, including smart navigation and optimized public transport, further improve the overall visitor experience [9] Group 6: Marketing and Promotion - Chongqing's effective marketing strategies, including high visibility on social media and participation in popular reality shows, have significantly boosted its profile as a tourist destination [10][12] - The city government actively promotes cultural events, enhancing its appeal and attracting more visitors [10] Group 7: Conclusion - Chongqing's success in becoming a leading consumer city is attributed to its unique urban features, rich culinary offerings, diverse shopping options, immersive tourism experiences, and innovative marketing strategies [13]

Company Overview - Guangzhou Yujian Xiaomian Catering Co., Ltd. (referred to as "Yujian Xiaomian") has submitted a listing application to the Hong Kong Stock Exchange, aiming to raise $100 million, which would make it the first "Chinese noodle restaurant" listed in Hong Kong [2] - The company specializes in Sichuan-Chongqing flavors, with Chongqing noodles as its core product, and has rapidly expanded its operations [2] Financial Performance - From 2022 to 2024, Yujian Xiaomian's revenue is projected to increase from 418 million yuan to 1.154 billion yuan, transitioning from a loss of 35.97 million yuan to a profit of 60.7 million yuan, indicating strong growth momentum [3] - The average customer spending has decreased from 36.1 yuan in 2022 to 32 yuan in 2024, reflecting ongoing pressure on profit margins despite strategies to enhance turnover rates [3] Expansion Plans - As of April 2025, the total number of Yujian Xiaomian stores is expected to reach 400, covering 22 cities in mainland China and Hong Kong, with an additional 64 new stores in preparation [2] - The company plans to open more than 100 new stores annually over the next three years and aims to penetrate lower-tier markets [3] Regulatory Challenges - The China Securities Regulatory Commission (CSRC) has issued six supplementary material requests regarding compliance with equity incentive plans, shareholder equity pledges, and foreign investment access, adding uncertainty to the company's listing prospects [2][3] - Concerns have been raised about potential internal governance risks, including the possibility of interest transfer in equity incentive schemes and the status of pledged or frozen shares [3] Industry Context - The Chinese noodle restaurant sector has experienced capital frenzy, but issues such as homogenization and consumer downgrade trends have led some brands into difficulties [3] - Yujian Xiaomian's ability to leverage capital to overcome industry challenges and avoid the pitfalls faced by some "internet celebrity restaurants" will be a focal point for investors [3]

Core Points - The article emphasizes the unique characteristics of Chongqing noodles compared to northern noodles, highlighting the importance of seasoning and preparation methods [1][2] - The atmosphere surrounding the consumption of Chongqing noodles is described as relaxed and communal, contributing to the overall experience [2][3] - The author recounts a personal experience of finding an authentic Chongqing noodle shop, illustrating the emotional connection to the dish and its cultural significance [3][4] Summary by Sections - **Preparation and Ingredients** - Chongqing noodles focus on a variety of seasonings, with over ten types including soy sauce, ginger-garlic water, vinegar, and chili oil, which are crucial for flavor [1] - The preparation involves specific techniques, such as the proper ratio of seasonings and the method of sprinkling them to ensure even distribution [1] - **Cultural Experience** - The article describes the vibrant atmosphere of a typical Chongqing noodle shop, where customers gather early in the morning, creating a sense of community [2] - The author contrasts authentic Chongqing noodles with imitations found in northern regions, emphasizing the lack of flavor in the latter [2] - **Personal Connection** - A personal narrative is shared about the search for an authentic noodle shop, highlighting the emotional ties to the dish and the memories it evokes [3][4] - The interaction with the shop owner adds a personal touch to the experience, reinforcing the cultural significance of the dish [4]