Core Viewpoint - Small businesses should actively manage their social media accounts to enhance visibility and attract customers in the digital age [1][5]. Group 1: Importance of Social Media for Small Businesses - Consumers increasingly search for products online before making purchases, making it essential for small businesses to have a social media presence [1]. - Positive customer experiences can lead to organic promotion through social media, which is more effective than traditional advertising methods like flyers [1]. Group 2: Practical Tips for Managing Social Media - Optimal times for posting content include early morning (8-9 AM), lunchtime (12-1 PM), and evening (8-10 PM) to maximize visibility [3]. - Video content should be well-lit, with clear audio, and focus on a single topic to maintain viewer engagement [3]. - Articles should start with an engaging hook, include images, and end with a call to action to encourage customer visits [3]. Group 3: Tools and Management Strategies - Utilizing tools like Youcaiyun can help track engagement and remind businesses when to post new content [7]. - Small business owners can manage social media with minimal time investment, suggesting posting two to three times a week [7]. - Overcoming initial discomfort in video creation can be achieved by treating it like a conversation with friends or starting with product-focused content [7]. Group 4: Changing Landscape of Consumer Behavior - The traditional model of local customers casually visiting stores is outdated; businesses must adapt to digital visibility to grow [7]. - Even small street vendors are finding success through social media, as demonstrated by a local vendor who gained popularity through engaging video content [7].

Core Viewpoint - The article emphasizes the importance of corporate self-media as a direct communication channel with customers, highlighting its effectiveness compared to traditional advertising methods [1]. Content Strategy - Companies should focus on sharing product usage experiences, industry knowledge, employee daily activities, customer testimonials, and promotional activities [4]. - The frequency of content posting should be consistent, ideally 3-5 times a week, to maintain customer engagement without overwhelming them [3]. Content Quality - Quality of videos and images is crucial; clear visuals, good lighting, clean backgrounds, and clear audio are essential [5]. - Writing should be conversational and relatable, avoiding overly complex language [7]. Customer Interaction - Timely responses to customer comments are vital to show that the company values its customers [7]. - A simple and memorable account name is recommended to enhance brand recognition [7]. Growth Strategies - Initial growth can be supported by having employees share and promote content, running engagement campaigns, and utilizing QR codes on product packaging [8]. - Companies should focus on building trust and relationships with customers before pushing for sales [12]. Team Configuration - Smaller companies may manage self-media with one person, while larger companies should consider a dedicated team for content planning and writing [12]. Commitment and Consistency - Consistency and dedication are key to successful self-media management, likened to nurturing a garden [11]. Performance Metrics - Success can be measured through follower growth, interaction rates, and conversion rates [13].