如今，年轻人对一个"吃货"最大的赞美，是"此人吃商应该在我之上"的极致肯定。作为"老吃家"的一员，年夜饭不正是"修炼吃商"的最佳时机？抖音生活服 务心动榜餐厅在年底新春团圆聚餐之际，在抖音发起 #老吃家饭张力挑战 话题4天反复上榜4次，最高登榜抖音种草榜TOP2，引发全国文旅账号与各垂类达 人踊跃参与，掀起了一波年味美食回顾热潮。 全国文旅端出各家的"地道年味"，超50家地方文旅账号齐晒特色新春宴席——@洛阳旅游 奉上硬核烧鸡与大盘鸡宴，引发外地游子思乡之情；@浙江文旅 展现江南雅集，@陕西文旅 传递关中豪迈，@央视网文旅 聚合八方团圆....共同将地域美食化作最鼎沸火热的年味表达。 各类达人秀出"吃商"：剧情达人@刘大炮 上演"给自助餐老板上课"名场面，单条视频点赞57万；颜值达人@冰冷心事、@香菇终结者 以高颜值打卡，发布 视频点赞均突破50万；变装达人@好平静的姐姐、@鱼鱼酒 则将换装与美食创意结合，仪式感与流量双拉满。 | 1 | 马年就要做新年马"甲" | (97 | | --- | --- | --- | | 2 老吃家饭张力挑战 | | Cy 7. | | 3 | 被烟台炒菜小店种草炒腰条了 | ...

Core Insights - The "2025 Douyin Life Service Heartbeat List Restaurant Merchant Summit" was successfully held in Zhengzhou, focusing on user demand insights, platform ecosystem empowerment, and merchant operational practices to explore new trends and growth paths in the restaurant industry [1] Group 1: Key Trends and Insights - Douyin's Life Service Vice President, Tu Qing, revealed a clear trend in restaurant "heartbeat decision-making," with an average monthly content submission of over 170 million for the platform's "atmosphere" tags and over 3 billion exposures for "novelty" and "local flavor" related content [2] - 59% of users have been influenced to visit restaurants through immersive short videos or live streams in the past six months, and 77% of those influenced actively saved or purchased group coupons [2] Group 2: Operational Strategies for Merchants - Tu Qing proposed three actionable operational cores for merchants: "Build Infrastructure," "Leverage Opportunities," and "Create Distinctiveness" [5] - Building infrastructure involves launching signature dishes and high-value "heartbeat list packages," supported by platform subsidies and influencer resources to enhance user-generated content (UGC) dissemination [5] - Leveraging opportunities means binding key promotional events with the heartbeat list restaurant strategies, as demonstrated by Jiangheli Spicy Grilled Fish, which generated over 11.74 million in payment during its anniversary celebration [5] - Creating distinctiveness focuses on amplifying differentiation through scene visualization and content adaptation, as seen in the Royal Cuisine Museum's "national style ceremony" and Jiang Pang Pang's "Korean immersive experience" [5] Group 3: Heartbeat List Restaurant's Dual Empowerment - The Heartbeat List Restaurant model supports merchants by providing a "traffic + transaction" dual engine growth channel, enhancing both exposure and transaction conversion [34] - The platform offers extensive exposure resources, including Douyin's local and group purchase channels, to ensure that quality restaurants are seen by more potential customers [34] - Merchants are encouraged to focus on "good products, good content, and good service" to build a sustainable operational system [34] Group 4: Case Studies and Practical Applications - The summit featured successful case studies from brands like Youma Port and Zheng Xiwang, demonstrating the effective application of the proposed operational strategies [47] - Youma Port achieved significant growth by integrating "create distinctiveness" and "build infrastructure," with a single product selling over 500,000 units on Douyin [50] - Zheng Xiwang's success stemmed from leveraging seasonal consumer demand and innovating product offerings, resulting in over 100,000 sales for their new dish [50] Group 5: Future Directions and Community Engagement - The summit and local business activities aim to provide actionable operational methodologies for restaurant merchants and foster communication between platforms and merchants [55] - Douyin Life Service plans to continue optimizing the Heartbeat List Restaurant ecosystem and expand its resources and tools to support more restaurant merchants [55]